‎Actions Avaialble in Audience Manager

Actions Avaialble in Audience Manager

Updated

2 months ago

Effectively manage your audience across different advertising channels using these actions in the Audience Manager.

In the Audience Manager, there are several actions that you can take on audiences across your advertising channels and accounts, including sharing, cloning, deleting, and editing your existing audiences.

Note: The use of this feature requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.

To manage Audiences

Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Audience Manager within Plan.
On the Audience Manager window, hover over the Options icon alongside the desired audience.
Select the action you wish to take from the list of options. To know more about the different options present in Audience Manager, please scroll down to the section "Audience Manager — Audience Options" (add link)
You can also perform other actions to manage your audiences better. For more information, see Audience Manager — Actions (add link)

Note: You can use audience tags within Ads Manager to easily edit and tag the audiences linked to a campaign.

Tip: Hover over the desired Audience under the Name column to view a quick summary of your audience.

Facebook Expiring Audience

Any Custom Audience, Lookalike Audience, or Saved Audience that has not been used in any active Ad Set in over two years will be flagged as an Expiring Audience. Facebook will then schedule this audience for deletion 90 days after being marked as an expiring audience.
You can check if an audience is expiring in the Audience Status column.
Sprinklr will not proactively delete audiences. Advertisers should plan to use these in an active Ad Set to prevent the audience from being deleted. Once an audience is deleted, advertisers will not be able to reactivate the audience.

Audience Manager Overview

Audience Manager — Actions

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Terms

Description

1

Search

Search an audience by the Audience Name or Audience ID.

2

Select Quick Filter

Click to apply filters to your Audience Manager window. Search and select from the custom-saved filters to quickly filter audiences.

Add Filter

Click to apply filters to your Audience Manager window.

Search and select from the following filter types and their corresponding filter values from the segregated panes:

Account
Audience Status
Channel
Source Creation Type
Special Ad Category
User (Created By)

You can also filter the audience by Custom Fields, which is available as a separate tab in the Add Filter drop-down.

2.1

These actions will only be available when one or more filter(s) are applied to the Audience Manager window.

Clear All

Click to remove all the applied filters from the Audience Manager window. You can also remove the filters individually by clicking the Cross icon alongside each filter.

Save Filters

Click to save the applied filters as a quick filter to access and apply them in fewer clicks.

3

Select All / Select Individually

Click to select all the audiences or individual audiences within a particular page to take any action in bulk.

Note that on selecting in bulk, you will have the actions appear in an Edit panel at the bottom of the Audience Manager window.

4

Options Menu

Hover over to access the actions for individual audiences or audience groups. For more information, see Audience Manager — Audience Options.

5

Bulk Actions

Share	Click to share audiences between Ad Account(s)
Delete	Click to delete the audience(s) in bulk permanently.
View associated Ad Sets in Ads Manager	Click to view the Ad Sets associated with the selected audience(s) in the Ads Manager.

6

Refresh

Click to refresh the Audience Manager window.

7

Sort

Click to sort the Audiences in Ascending or Descending order.

8

Manage Columns

Click to add or remove columns from your Audience Manager window. Click Reset to switch to the default view of the Audience Manager.

9

Additional Options

Macro	Click to apply a macro to your audiences. This can be used to make multiple changes such as applying Naming Conventions, Custom Fields, etc. to your audiences at once.
Export	Click to export all or specific data fields in the audience manager for a selected set of audiences.
Import	Click to bulk import saved audiences or partially update your existing audiences. You can use the export file as a template to import your audiences.

Audience Manager — Audience Options

Terms

Description

Note

Edit

Click to make changes to an existing audience.

Only supported for the following audience types:

Audience Groups
Saved Audiences (See Updating Saved Audience for more information)
Special Ad Category Saved Audience
Lookalike Audiences
Special Ad Custom Audience
Twitter Custom Audience (only Name and Description)

Not supported for auto-imported Facebook Saved, Special Ad Custom Audience, and Lookalike Audiences due to API limitation.

Share

The visibility of your audience is based on the Ad Accounts selected during audience creation. If you want to share an audience across Ad Accounts, then use this capability.

Click to share audiences between Ad Account(s) for the following audience types:

Audience Groups
Saved Audience (Sprinklr Created)
Custom Audience
Special Ad Custom Audience
Lookalike Audience

You will be prompted to select the ad account(s) you want to share the audience with. Click Share once you've selected the account(s).

Not supported for the following audience types:

Saved Audiences (Auto Imported & Special Ad Category)
Video Audiences
Engagement Audience
Product Audience
Mobile Audience
Facebook Website Audience
LinkedIn Website Audience
Combination Audience
Flexible Audience
Managed Audience
Pinterest Audiences (Custom & Lookalike)
Snapchat Audiences (Custom & Lookalike)
LINE Custom Audience

Note:

Audiences can be shared with accounts that are added by the user who has access to the accounts in native. If a user added the ad account to which the audience is created, the audience cannot be shared with the account for which the user does not have native access.
If the Saved Audience includes a Custom Audience, then it can only be shared if the custom audience has been shared previously.
The Saved Audience must be Active for it to be shared.

Clone

Click to make a copy of an existing audience or audience group.

Not supported for the following audience types:

Custom Audiences
Lookalike Audiences
Saved Audience (Auto-Imported)
Special Ad Custom Audience

Note:

When an adset is cloned across ad accounts, then the custom audience will only be carried forward if they are shared, otherwise not.
You can select the ad account in which you want to clone the audience as the account field becomes editable when a saved audience is cloned.

Delete

Click to remove the audience completely.

Only supported for the following:

Audience Groups
Saved Audience (Sprinklr Created)
Special Ad Category Saved Audience
Special Ad Custom Audience
Lookalike Audience

View associated Ad Sets in Ads Manager

Click to view the ad sets associated with the selected audience(s) in the Ads Manager.

Supported for all audience types.

If there are no associated Ad Sets, you will receive an error message — "There are no ads to view in the Ads Manager for the selected audiences."

View Pixels

Click to view the custom audience pixel associated with an audience.

Only supported for Website Audiences.

FAQ

Why are Facebook Website Audiences and Engagement Audiences auto imported as Custom Audiences in Sprinklr?