‎Ad Comment Reporting Value Proposition

Ad Comment Reporting Value Proposition

Updated

6 months ago

Persona	Problem	Solution
1. Media Planner, Media Executioner 2.Ads Insights Analyst	Brands risk losing control of their messages, and any negativity posted online could turn new consumers away. Difficulty in getting insights on sentiment analysis of people's reviews and comments.	With Sprinklr’s comment insights, see exactly what consumers are commenting about and link to the ad driving the engagement. Check the comments' sentiments, the main topics of discussion amongst your consumer, the most mentioned phrases, and keywords analysis. Filter comments through Paid Initiative, Ad Set, Ad Variant as well as their custom properties to gain granular insights and make informed decisions. Get insights on content and sentiment analysis of the comments and take immediate action using the standard comment analysis dashboard.

In the content analysis tab:

Look at all recent comments, and see which words and phrases are heavily used.
Look at what time of day is the most active time for the engagers, and align your organic/paid activity with this time.
See which ads are driving the highest engagement.
See which ads are driving negative engagements and pause the ad.
Drill down on negative emojis and take immediate action like hiding the spam comment.

In the sentiment tab:

Look at negative sentiments comment - see what people are talking about negatively and take immediate action like responding to the comment.
Look at positive sentiment comment - see what people love about your brand/product and take decisions on inventory.
Look at ads that have the most negative comments and take actions such as changing the text or pausing the ad.
Identify which ad creatives are not resonating with the target audience and modify the creative mid-campaign to deliver a message that resonated better with.