When it comes to managing pixels on a platform, it's important to have a clear understanding of the process involved. Pixel governance refers to the management and configuration of pixels that track user actions and conversions. This process is essential for users who want to optimize their ad campaigns by monitoring user behavior and conversions.

To manage pixels on the platform, users need to have access to the ad accounts on native and Sprinklr. This access allows them to view and edit the pixels associated with their campaigns. In Ads Composer, users can configure their pixels to track specific user actions and conversions, allowing them to gain valuable insights into their campaign's performance.

To Manage Pixels

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Tools and Settings within Plan.

2. On the Tools and Settings window, click Pixels within Channel Specific Settings.

3. On the Pixels window, hover over the Options icon alongside the desired Conversion Pixel and select an action. For more information, refer to the table below.
   

Pixel Actions

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Pixel Permissions

In All Settings > Manage Customer > Roles, the following permissions exist under the Paid > Pixel section, controlling which of the actions above a user will be allowed to take. Note that the permission "Ads Settings > View" is required as a prerequisite for these permissions.