Use the Ads Manager to bulk import ads and upload spreadsheets containing information on campaigns, ad set, and ad information.

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Importing ad and campaign-related information is an effective way to speed up your campaign process and lets you run a large number of ads within a short period. This feature is highly convenient if you are managing large sets of assets and creatives.

Bulk Import is a direct response tool to increase return on ad spend (ROAS) in a time-efficient manner. It enables you to deliver the best results for your campaigns by testing multiple variations of creatives, audiences, and placements. It also allows you to scale the best-performing variation and gain better control of your campaigns.

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In this article, we will guide you through the two different ways in which you can perform Bulk Import.

• ​Bulk Import Using Standard Templates​

• ​Bulk Import Using Exported Templates​

• ​Upload Bulk Import Templates​

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How Bulk Import adds value

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To bulk import using standard templates

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. Click the Options icon in the top right corner of the Ads Manager window and select Download Import Template. ​

3. On the Bulk Import Template pop-up window, select the fields specific to which you want your Bulk Import standard template. For more information, see Bulk Import Template Options. ​

4. Once you have provided the details, click Download Import Template in the bottom-right corner. You can then save the import template in your system.

5. In the Bulk Import Template, provide all the campaign details that you want to import in bulk.

6. Once you have updated the template with the campaign details, navigate to the Bulk Import window and click Upload to upload the updated file back into Sprinklr. For more information, see Upload Bulk Import Templates.

Bulk import template options

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To bulk import using exported templates

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. Select the desired campaigns from the Ads Manager window.

3. Hover over the Options icon in the top dashboard bar and select Export.

4. On the Export Settings window, select Bulk Import Templates under Select Columns in Export Data Form.

5. Select your campaign creation use case from the Select the Bulk Import use-case for which you want the columns to be exported drop-down menu. This will provide you with curated export sheets to configure your campaigns. For more information, see Bulk Import Templates — Descriptions. ​

6. Click Export from the bottom to initiate the export.

7. Once you have updated the export sheet with the campaign details, navigate to the Bulk Import window and click Upload to upload the updated file back into Sprinklr. For more information, see Upload Bulk Import Templates.

Bulk Import Templates — Descriptions

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To upload bulk import templates

On bulk importing ads for Facebook, you can input city along with the country code to avoid confusion or error. The system will pick the cities based on the country code mentioned in the import sheet.

For example:

• “Delhi” - System will pic any Delhi

• “Delhi C:IN” - System will pic India -Delhi

• “Delhi C:IN; Mumbai; London C:UK” - System will pic, India - Delhi, Mumbai (Auto), UK London

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.

2. Click the Options icon in the top right corner of the Ads Manager window and select Import. ​

3. On the Bulk Import window, select an option you would like to import from the Import drop-down menu. For more information, see Import Options.

4. Select the Channel for which you would like to import based on the bulk import template. ​

5. Click Upload to upload the updated bulk import file with the asset details from your system.

6. In the Import Images/Video section, you can upload your images/videos from a Zip file by simply clicking Upload. You can also drag and drop your Zip file here. This will create the Image or Video ads in bulk as per the details given in the bulk import file.

7. Click Advanced Configuration to further configure your import using the following options:

   Auto-play Ads on Import	Check this box to set the Ads live on import. This option ensures that Ads don't go live unintended. If the bulk import file is imported with this option unchecked, the Ads created via bulk will get uploaded in the draft state irrespective of the status you have set.
   Set Naming Convention	Select a Naming Convention for your Ads from the drop-down menu. This will dynamically generate the names for different entities based on the provided placeholders. You can define new Naming Conventions within Ad Settings.
   Set Audience Naming Convention	Select a Naming Convention for your Audience from the drop-down menu. This will dynamically generate the names for different entities based on the provided placeholders. You can define new Naming Conventions within Ad Settings.
   Set Creative Naming Convention	Select a Naming Convention for your Creative from the drop-down menu. This will dynamically generate the names for different entities based on the provided placeholders. You can define new Naming Conventions within Ad Settings.
   Send for Approval	Check this box to send the Ads for approval before pushing the Ads live. Select the Approval Type and/or Approval Path from the respective drop-down menus. The box alongside Publish as active once approved will be checked by default to ensure that your ad is published as Active after being approved. You can, however, uncheck the box to ensure that your ad is being published as Paused after approval. This will make sure that your campaigns are not going active before the intended schedule and avoid any governance issues.
   Language	Select a language to Import the Ads in from the following: English Japanese

   

8. Once you have finalized your configuration, click Import in the bottom-right corner.

Import options