After successfully setting up the Pixel on your website, you can access website conversion tracking reports in Ads Manager and Ads Reporting. This feature enables you to view the number of conversions driven at the campaign or ad variant level, alongside other related metrics such as impressions, engagements, spend, and cost per acquisition (CPA).

By analyzing these metrics, you can gain insights into the effectiveness of your ad campaigns and adjust your strategies accordingly. This information can help you optimize your campaigns, reduce costs, and improve the overall performance of your advertising efforts.

To Track Conversion Data in Ads Manager

Once you have published your ad campaign, you will be redirected to the Ads Manager window.

1. On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View & Edit.

2. In the Edit pane to the right, click Analytics from the right navigation pane.

3. From the Analytics window, select a conversion pixel metric for which you want to view insights from the drop-down menu to the top. You can now view how your campaign is performing. In this section, you can track your conversion data corresponding to your ad.
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​To Track Conversion Data in Ads Reporting

1. On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View Insights.

2. From the Select Dashboard to View Insights pop-up window, select the desired dashboard to view insights and click Open. Here you can further track your conversion data.​

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