June 2023

• Publishing Video to ​Instagram: This capability has been deprecated.

July 2022

• ​Instagram Reels: The following new capabilities are available —

• Ability to Publish an Instagram Reel (Both direct & mobile publishing are supported)

• Ability to configure reels as filters in the Instagram engagement column

• Ability to configure reels as conditions in the rule engine

• Ability to view reporting analytics for reels

January 2022

• ​Instagram Live: You can view the live comments on your Instagram live in the Engagement Dashboard column for the duration of the live video. The Instagram live video will appear as a thumbnail in the Dashboard column.

October 2021

• Instagram IGTV: Instagram has deprecated IGTV and started supporting Instagram video media type along with reels. We no longer support IGTV as a media type.

• Fan Profiles: We have updated the User Profile API to include additional fields that are publicly available on the Instagram app. The following info about the user profile is available in the Profile Third Pane:

• Follower Count 

• Verified Badge Info 

• Brand Account follows that Profile

• The profile follows brand account

March 2020

• Instagram Personal Profile Account: Instagram has deprecated the Instagram Platform API that allows Sprinklr to support Instagram Personal Profiles by March 2020. This measure has been taken to ensure the integrity of data that is passed via API. Due to this change, Sprinklr will no longer be able to fetch any data for Instagram Personal accounts via API as of March 31st, 2020. Please refer to the internal FAQ document to know more on this scenario.

January 2019

• Video Publishing: You have the ability to directly publish a video to an Instagram business account. Publishing video posts to your Instagram business account will help you extend your brand’s reach.

• Hashtag Search: The Hashtag Search for Instagram allows you to find public photos and videos that have been tagged with a hashtag relevant to you. It will have additional limitations due to Instagram API changes. These limitations include no support for hashtags in Stories and you can search a maximum of 30 unique hashtags within a period of 7 days. As a result, you have a new hashtag management screen in Topics to manage these limitations. Also note that Instagram Hashtag search is supported only for Instagram Business users.

• Location Tags: When publishing photo posts to Instagram Business Accounts from Sprinklr, you have the ability to tag a location. Adding location to your Instagram photo posts will help you show up in more searches and extend your reach.

December 2018

• Instagram Columns: Sprinklr no longer supports the following Instagram column types within an Engagement Dashboard:

• Tags Search

• Media Search

• Tags Persistent Search

• Media Persistent Search

To search the information fetched in the above-mentioned column, use Social Listening. Existing data in the Tags Persistent Search and Media Persistent Search columns are retained in Sprinklr and you can view the historical data in the respective column within the Engagement Dashboard. However, the Tag Search and Media Search columns and the data fetched in those columns will be deleted from Sprinklr on Dec 15th, 2018.

​

• Instagram User Generated Content: Within User Generated Content (also known as UGC), Instagram content only appears in a Listening Insights search and not in the Public Search. 

September 2018

• Brand Mentions in Fan Posts: Sprinklr has the capability to fetch Instagram posts on which a fan has @mentioned the brand's handle. For example, if a fan @AnneDroid tags @Sprinklr in a post, you can fetch the post Anne Tagged the brand in and pull it into a new Tagged Media Instagram Engagement Dashboard column. Due to an API limitation, you cannot directly comment/reply on the posts through Sprinklr. However, by clicking on the timestamp, you can open the post natively and engage on the post that way.

August 2018

• Instagram Data Fetching: The rate limits for Instagram legacy accounts has been reduced which means the latency with which we fetch the data and keep things in sync with the channel for Instagram legacy accounts has increased. 

May 2018

• Instagram Hashtag Engagement: Engagement on Instagram posts fetched through Tags search is no longer supported. Previously, brands could monitor and engage on the fan posts fetched in Sprinklr through #hashtags search. Instagram has deprecated the API support for engaging on such posts and brands can only monitor, but cannot like/comment on #hashtag posts.

• Instagram Profile Information: Instagram has deprecated the profile information, meaning you can only view the profile handle of the fans who engage on the brand posts and no other profile information like follower count, profile bio and number of posts is supported.

April 2018

• Instagram API Support for Legacy Accounts: There is limited API support for Instagram legacy accounts which means that any bugs or support requests for Instagram legacy accounts are no longer addressed or have a very high latency from the channel. Instagram is pushing all the accounts to move towards business accounts. Hence, it has become mandatory to have a Facebook page for every Instagram account so that you can link the same in converting it to business. All the new features such as engaging on fan @mention posts, etc. are supported only for Instagram business accounts.