Use Cases of AI Creative Insights
Updated
SUMMARY
This article covers the use cases and value of AI-Powered creative insights
Personas
The Ads Media Manager wants to be able to see how many ads are aligned and not aligned with the individual best practice
The Media Manager wants to be able to see which element is working best for different content/ad types
The Media Manager wants to be able to leverage pre-defined creative best practices for evaluating their team's creatives
The Creative Manager wants to ensure any creative/post that is being created is aligned with what has been working
Use cases
With a large volume of creatives being created across multiple designers and agencies, it is difficult to ensure they are of high quality and adhere to the brand guidelines.
Creative and media teams often struggle to identify meaningful insights in their creatives that can then be used to improve performance.
Social Media platforms establish best practices guidelines. However, identifying non-compliant creatives manually can become a tedious and time-consuming process as these recommendations evolve and change.
Challenge | Solution |
Rising Media Costs: Using poor and non-compliant creatives result in higher cost per results for your campaign | Improve performance: With better creatives and lower cost per result you can save budget to reinvest as well as drive better results. |
Lack of Insights : Creative & media teams are at an impasse as they struggle to identify meaningful insights to inform on building high performing creatives. | Provide data-backed Feedback: Analyze creative insights against each of your best practice guidelines to tell which ads align (or don't) with the guidelines. |
Compliance Risk: Identifying non-compliant creatives manually becomes a tedious process with evolving regulations across industries. | Automate Compliance Score & Checks: Automate the tedious process of ensuring content is compliant with local regulations. |
The value
Leveraging Sprinklr’s AI, brands and agencies will be able to:
Improve performance: With better creatives and lower cost per result, you can save budget to reinvest as well as drive better results.
Provide data-backed Feedback: Analyze creative insights against each of your best practice guidelines to tell which ads align (or don't) with the guidelines.
Channel best practice compliance score: Check the best practice compliance score to ensure creative is compliant with the channel best practice