This article will cover the value of ads manager pivot and how it can help different personas.
Value
Data-driven decision-making is the modern-day marketer’s key to success in today’s competitive digital environment. A siloed reporting suite with canned sets of data is no longer sufficient in an era where in-house teams are managing thousands of ads across marketing channels.
Below are the challenges of advertising strategists and analysts and how ads manager pivot can help:
Challenges
Solution
Discontinuity: Excel is offline, which means campaign adjustments are disconnected from data analysis.
Lack of shareability: Emailing reports and maintaining version control across an organization has become a headache.
File size restrictions: Spreadsheets have limitations to the data they can handle and can max out email inbox capacity.
Data staleness: The time lag between export, analysis, and taking action means missed opportunities.
High margin of error: Exporting and importing data leads to distraction and mistakes. Remaining in the context of one interface is key.
Continuity: Data is dynamic which means no data lag
Sharing made easy: export reports in one click and share across users
No limit: See lifetime data in one screen without worrying about file size limit
Dynamic data: No time lag between analysis and taking action.
No error: All data gets dynamically updated which leads to no errors. Stack the pivot as you like without worrying about manual errors.
With Ads Manager Pivot
Save Time
No more excel sheets and creating pivots manually. With our pivot reporting, get insights easily at the channel, ad accounts, or campaign level.
Customize the pivots and share them across teams easily.
Data is dynamically updated so every time you view the report, you will see the latest date.
Be Data-Driven
Identify which different business units across regions are meeting key breakeven targets.
Understand which audiences are in use to identify over-saturation across business units or areas where a brand is artificially increasing bid price.
Identify how campaigns across channels are contributing to the overall marketing funnel metrics.
Compare spends and KPIs day over day and against your target goals.
Drill down further into the data and identify what is driving or detracting from campaign performance.
Take immediate bulk action without having to navigate to another view/tab.
Get Actionable Insights
View data from 3rd party sources (MMPs, GA, etc.) and compare results in the same report.
Compare data on your own custom metrics.
Use custom fields to tag your ads and compare performance.
Use these insights to make optimizations on the fly.