Sprinklr Ads Manager is a platform that offers several benefits to businesses that are looking to streamline their advertising process.

Universal User Interface: The Sprinklr Ads Manager is a universal ads manager and is channel-agnostic. This comes as a significant advantage, as it eliminates the need for businesses to learn the nuances of individual native ad managers. This not only saves time and resources but also makes the onboarding of new team members easier.

Collaboration is also enhanced through the platform, with approval workflows in place between teams such as agencies and brands. Collaboration between different teams is also significantly improved, you can select creatives made by a different team, choose target audiences by yet another different team - all-in-all in a single workflow. The approval workflows ensures that relevant stakeholders vet the advertising campaigns and brand compliance is maintained.

Governance is also improved as, for instance, only users with edit permissions can edit, which reduces the risk of errors and miscommunication.

Also Ads Manager offers bulk actions, which allows businesses to manage multiple campaigns at once, saving time and increasing efficiency.

Overall, Sprinklr Ads Manager provides several valuable features that can help businesses optimize their advertising process and drive results.