Value of Ads Web Analytics

Updated 

2 hours ago

This article will cover the value and use cases of web analytics.

Value of Web Analytics

Using Sprinklr Paid Web Analytics, you can append tracking strings to Web URLs contained within marketing campaigns in order to track user behavior after a user has clicked on the URL from a social media platform.

The web analytics are dynamically generated and appended removing the manual work. This ensures that all ads are correctly appended with UTM parameters and prevents manual error.

Use Cases of Paid Web Analytics

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  • Automate the time-consuming and error-prone process of creating tracking URLs for accurate and compliant reporting insights.

  • Easily identify your most effective content based on conversions to create content that generates more results.

  • Streamline the workflow for social teams through automatic appending of query string metadata.

  • Create reports that show the ROI of social from clicks to website conversions and activities.

  • Increase operational efficiency using paid web analytics to ensure the productivity of teams at scale.

  • Understand the impact of digital efforts on online sales and website conversions.

  • Use data to inform social media strategy for more impactful results.

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