‎Value Proposition for Audience Manager

Value Proposition for Audience Manager

Updated

5 months ago

As consumers evolve on their journey with your brand, you should be reaching them with personalized advertising messages all along the way. To do this effectively, you need to be able to integrate the various sources of customer data you have with social data in one place.

This holistic view of your customer provides you with consumer behavior and insights that create high-value and unique audience segments that are automatically kept up to date for you to take action confidently. With Sprinklr Audience Manager, you can discover how different consumers engage with your brand, dynamically create data-driven audience segments you never knew existed, and reach customers by knowing them better.

Value	Description
Sync Data from Multiple Sources in a Central Location	Access a library of one-click connectors for immediate data integration; import first and third-party data sources from across the web, mobile, social, email, e-commerce, and CRM. Connect all customer data in one centralized location for easy data management.
Build and Target Segments Across Multiple Channels	Build default active, at-risk, dormant, and prospect audience segments automatically from unified customer data to ensure the right message reaches the right consumer.
Auto-Generate Audience Segments	Maintain up-to-date audience segments with big data analytics and continuous data syncs. Create rule-based, filterable audience segments to identify and harness marketing opportunities.
Create and Target Advertising to the Right Audience	Create highly relevant, tailored advertising content based on what you know about your audience segments, sync audience segments to ad channels continuously for accurate, real-time targeting. Track and compare performance metrics for each unique audience and apply insights to future campaigns.

Value Proposition for Audience Manager

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