‎Value Proposition for the Adobe Ads Integration

Value Proposition for the Adobe Ads Integration

Updated

6 months ago

Integrating Omniture/ Adobe Analytics with Sprinklr eliminates much of the tedious work of comparing web performance to social engagement, making the process of attributing and optimzation of web performance to social engagement seamless.

	Challenge	Sprinklr Feature	Advantage
Automate	Time consuming and manual process for creating and tracking URLs.	Web Analytics	Automated and hassle free workflow of creating and appending the required trackers to the Website URLs
Report	Siloed Data of Adobe Analytics and Social Channels making difficult to understand the complete funnel to understand the ROI	Ads Reporting	Insight Generation from Unified View of Adobe Analytics and channels Metrics and Dimensions Easily identify your most effective content based on conversions to create content that gets results.
Optimize	Inability to optimize the Ads using Adobe Analytivs Analytics Data in Real Time	Strategy Groups	Optimize and maximize the Efforts on social ads using AI functionalitied to effectively guide more traffic on the websites in real time

Value Proposition for the Adobe Ads Integration

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