Persona

​Category

Challenge

Sprinklr Feature

Advantage

Ads Insights Analyst

Unified Reporting

• Siloed Data of AppsFlyer and Social Channels making difficult to understand the complete funnel to understand the ROI

• Ads Reporting

• Insight Generation from Unified View of AppsFlyer and channels Metrics and Dimensions

• Verification of measurement data in regards to conversion.

• Mobile app tracking of in-app events.

• Business intelligence regarding demographic and psychographic make-up of app-users. For example, who is installing, who is buying, leaving, etc.

  ​

Ads Insights Analysts , Ads Media Manager

Optimizations

• Inability to optimize the Ads using AppsFlyer Data in Real Time

• Strategy Groups

  ​

  ​

  ​

• Optimize and maximize the Efforts on social ads using AI functionalitied to effectively guide more traffic on the websites in real time.

• Consolidated destination to optimize campaigns against SDK data in one workflow. For example, you can view AppsFlyer data in Ads Manager and make required management/optimization decisions.

  ​