Value Proposition for the Google Analytics 4 Ads Integration

Updated 

Challenge

Sprinklr Feature

Advantage

Increased Productivity
  • Time consuming and manual process for creating and tracking URLs.

  • Web Analytics

  • Automated and hassle free workflow of creating and appending the required trackers to the Website URLs

Unified Reporting

  • Siloed Data of Google Analytics and Social Channels making difficult to understand the complete funnel to understand the ROI

  • Ads Reporting

  • Insight Generation from Unified View of Google Analytics and channels Metrics and Dimensions

Categorized Insights

  • Inability to optimize the Ads using Google Analytics Data in Real Time

  • Inability to understand complete product level inisghts [website+social] in real time to create effective product sets for Ads

  • Strategy Groups

  • Product Level Reporting

  • Optimize and maximize the Efforts on social ads using AI functionalitied to effectively guide more traffic on the websites in real time

  • Utilize capability to identify the top performing products and create product sets using them