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Challenge

Sprinklr Feature

Advantage

• Time consuming and manual process for creating and tracking URLs.

• Web Analytics

• Automated and hassle free workflow of creating and appending the required trackers to the Website URLs

Unified Reporting

• Siloed Data of Google Analytics and Social Channels making difficult to understand the complete funnel to understand the ROI

• Ads Reporting

• Insight Generation from Unified View of Google Analytics and channels Metrics and Dimensions

Categorized Insights

• Inability to optimize the Ads using Google Analytics Data in Real Time

• Inability to understand complete product level inisghts [website+social] in real time to create effective product sets for Ads

• Strategy Groups

• Product Level Reporting

• Optimize and maximize the Efforts on social ads using AI functionalitied to effectively guide more traffic on the websites in real time

• Utilize capability to identify the top performing products and create product sets using them