Persona

Problem

Solution

Practitioner

Tracking Click and View tags are a time-consuming process

• Automate the time-consuming and error-prone process of creating tracking Click and View tags.

• Identify your most effective content based on conversions in order to optimize your campaigns.

• Automate the Naming Convention at different Google Campaign Manager Levels.

Manager

Unable to streamline workflow between teams

• Streamline workflow for social and trafficking teams, through automatic creation of Click and View tags.

• Create reports that show the ROI and optimize social ads from click to website conversions and activities.

Executive

Unable to understand the impact of digital efforts and enhance productivity

• Increase operational efficiency to ensure the productivity of teams at scale.

• Understand the impact of digital efforts on online sales and website conversions.

• Use this data to inform social media strategists for more impactful results.