Instagram is becoming a great social media platform for businesses. In this article, we share some use cases on how brands can leverage it for customer experience management. There are links to detailed guides on how to for each use case also.

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1. Engage with your audience on Instagram:

• Engage better with customers on Instagram using Sprinklr AI capabilities. Identify leads, complaints and queries. You can also use canned responses and macros for quicker engagement. You can view detailed guide on how to engage with messages from Instagram from this link: Replying to Instagram comments as a Threaded Response.

• Listen to users on Instagram, understand their intent and better engage with users based on past conversations with them

2. Publish from vast variety of Instagram features like Reels, stories:

• Express creativity and bring your brand to life with features like Reels, Stories on Instagram. You can view how to publish these different types of posts from this link in Knowledge base: Publish Instagram Photo Post​

• Run end-to-end marketing campaigns on Instagram from Sprinklr. 

• Create targeted ads for your audience within budget using effective bid strategies

3. Get insights from Instagram reports

• Get pre-built and custom reports on brand’s performance on Instagram. You can get organic, paid and listening data and insights all in a single dashboard.

• Customize, expand, and drill into metrics to discover what's working and what’s not, and develop data-based strategies to continuously improve your content performance

For details on how to use reporting for Instagram, refer to this folder in Knowledge base: Account Performance

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4. Sell your products directly on Instagram using shoppable store and product tagging. You can know more about this in this knowledge article link: Add product tags to Instagram posts

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5. Discover and partner with influencers and add a personified touch to your brand’s promotions.

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To view all the capabilities supported with Instagram in detail, please access this knowledge portal article: Instagram Capabilities & Limitations ​