Message ideas are used in the ideation phase of your entire content planning process. When you have an idea in your mind about your post and you want to jot it down, you should create a message idea. Message Ideas are content placeholders that do not require full message details and can easily be converted to an actual message once you get all the details. Message Ideas can be scheduled on a specific day, but cannot be published as they are draft messages by status.

To create a message idea, click on Publishing Options in the top right navigation bar of the launchpad and then select Create Message Idea.
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Create Message Idea

Create Message Ideas which are content placeholders that do not require full message details such as the actual message content, details, and targeting. Learn more about how to create a message idea here.

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You can locate the Message Idea within the Editorial Calendar by the day scheduled or in Production Dashboards by using the filter: Message Idea = Yes.

When you get all the other details, you can edit your message idea in Advance Publisher and convert it to an actual Message.