‎What is the Ads Composer? | Sprinklr Help Center

What is the Ads Composer?

Updated

4 months ago

Compose Ad Campaigns for multiple platforms from a single dashboard and avoid the hassle of managing your ad campaigns at multiple locations.

Create ads across different channels with ease. Sprinklr Ads Composer lets you compose

Meta,
Twitter,
LinkedIn,
Pinterest,
Snapchat,
LINE,
TikTok,
Google,
Reddit, and
Nextdoor Ads from one platform.

Read on more to learn about Sprinklr Ads Composer's use cases and features.

Enablement Note: Use of this feature requires that Sprinklr Marketing (Ads) be enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.

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Use Cases of Ads Composer

Ads Media Practitioner

Ads Media Manager

Create campaigns for different channels through a common platform. For more information, see Campaign Creation Guides (add link).
Easily compose Large Ad Campaigns using various Sprinklr features like Ad Set Filtering and Configuration.
Publish campaigns as drafts or send them for approval before publishing.
Easily Clone and Bulk Import ads for creating multiple campaigns similar in nature. For more information, see Clone Ad Entities (add link) and Bulk Import (add link).
If you want to review the published post on native before it starts spending, you can Publish as Paused, review how the post looks on native and change the state to active after reviewing.

Review and approve/reject campaigns created by the practitioner. For more information, see Approving Ads (add link).
Set mandatory/optional custom fields across Composer flow for optimum tagging of Campaigns, Ad Sets, and Ad Variants.

Navigate to the Ads Composer

Click the New Tab icon. Under the Sprinklr Marketing tab, go to the Advertising tab, click Ads Composer within Execute.

Actions in the Ads Composer

There are multiple ways to create a campaign from the ads composer, the most basic ways are described here:

Campaign Creation	Description
Create New Campaign	Select an ad account and create your campaign from scratch.
Existing Campaign as Template	Create a new campaign by using the existing or the draft campaign as a campaign template. Click on one of the listed ad accounts, and choose from the template options.
Edit Draft Campaign	Select from the existing draft campaigns to make changes as required.
Add to an Existing Campaign	Select existing campaigns to add new Ad Sets or Ads.