Google AdWords is one of the leading advertising channels with a significant share of revenues in the digital ad market. Google Ads Accounts can be connected into Sprinklr to give a comprehensive view of ad performance across the digital space.

In Sprinklr's Ads Reporting, you will be able to track your search, video, and display ad performance across the full spectrum of Google Network, that includes:

• YouTube

• Google Search

• Google Display Ads

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What can we measure using Google Ads Reporting within Sprinklr?

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Using Google Ads Reporting within Sprinklr, you can measure the following:

• Campaign Performance Indicators including Active View Impressions, Engagements, Video Views, Ad Clicks, Conversions, Click & View assisted Conversions, and Interactions.

• Cost and Rate KPIs for the supported Performance Indicators.

• You can visualize performance by Network Types, Campaigns, Ad Sets, Ads, Keywords, and other parts of the creative mix.

How Does Sprinklr Add Value to Google Ads Reporting?

Google Ads Reporting in Sprinklr provides more personalized reporting by having access to various Sprinklr values add capabilities. Some of the capabilities are: 

• Sprinklr Campaign and Custom Fields

• Pacing Groups

• Ads Benchmarking

Additionally, this allows you to understand your campaigns across Search, Display, and Social Channels that use common themes and business logic helping you to understand ROI of true business critical KPIs in a unified way.