What is Google DV360 Advertising?

Updated 

3 months ago

Google Display & Video 360 (DV 360) is a demand-side platform (DSP) for buying ad inventory programmatically. It provides advertisers with the necessary tools and reporting needed for successful campaign optimization.

Integrating Google DV 360 in Sprinklr will allow you to seamlessly sync and report on Display & Video campaigns and derive strategic insights. You can also analyze this data with Social and Search ad campaigns to have a unified reporting view of all your advertising and marketing efforts.

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Note:

Currently, Sprinklr only supports Reporting for Google DV 360, and the reporting data will be available for the last 2 Years from the date of adding your DV 360 account in Sprinklr.

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Value proposition

Persona

Problem

Solution

Media Planner, Media Insights Analyst

  • Disconnected data sources across display, video, and social ads

  • Cannot create and categorize data on custom properties

With Google DV 360 reporting integration in Sprinklr:

  • You can generate insights from a unified reporting view across display, video as well as social ads.

  • Leverage the governance structure in Sprinklr for seamless omnichannel reporting.

  • Tap into the potential of Sprinklr capabilities like custom fields, pacing control, and benchmarking for effective reporting.

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