‎What is the Ads Manager? | Sprinklr Help Center

What is the Ads Manager?

Updated

6 months ago

In the Sprinklr Ads Manager, you can view and manage your Ad entities of all channels on a single platform. Advanced filtering, grouping, and viewing options provide seamless management for all your ad campaigns. A large number of options, such as creating campaigns in bulk and making quick changes to already published campaigns, will help you save time and effort to a great extent. You can access a comprehensive overview of performance metrics for all your campaigns across channels, conveniently consolidated in one view.

In the simple and intuitive interface of the Ads Manager, you can edit, clone, and reset ads, view ad details, create and export reports, view ad workflows, and see audit trails for your ads.

Note	Use of this feature requires that Sprinklr Marketing (Ads) is enabled in your environment. To learn more about Sprinklr Marketing (Ads), please work with your Success Manager.

Use Cases of Ads Manager

Media Practitioner	Manager
Easily Configure Columns and Apply Filters as required, and manage your campaigns for all channels in one place. For creating multiple similar campaigns, you can easily Clone your ad entities, Bulk Import Ads, and publish them using Quick Ads Publish. Manage optimizations for your campaigns through the Ads Manager using Smart Rules and Smart Budgets.	Create boards and share them across workspaces/agencies to Export campaign details in a similar format. Analyze the performances of selective campaigns through Benchmarking or View Insights. Appropriately Group and Manage your campaigns, ad sets, and ads using custom fields and rules.

Navigate to the Ads Manager

Click the New Tab icon . Under the Sprinklr Marketing tab, go to the Advertising tab and click Ads Manager within Analyze.

Basic Features of Ads Manager

Please refer to Actions in Ads Manager for more information.

In the Ads Manager, you'll find options to configure, customize, and filter your view of the Ads Manager.

Note: The ad entities of deactivated ad accounts will appear as grayed out along with a message stating that your account has been deactivated and a link to reactivate the ad account. All actions (Options icon, Macro, Select, Select all, Export, Double click) will be disabled for such ad entities.

You'll find options to view & edit your Paid Initiatives, Ad Sets, and Ad Variants, individually or in bulk.
You can view the total of paid initiatives metrics such as impressions, spend, etc. at the Ad Set and Ad levels without having to manually add these metrics or build a reporting widget to get this information.

Ads Manager window

Tip

You can select multiple entities within the Ads Manager in a much faster and efficient way. To select multiple entities, click and select the first entity, and then, from the list of ad entities, press and hold the Shift key when you click the next ad entity. This ensures that all the listed ad entities are selected at once, without having to select them individually.