To deliver a great customer experience, advertisers need to understand their audience and personalize each interaction. We all know it can be tricky to unify the ever-expanding amount of customer touchpoints.

Sprinklr Audience Manager helps build a holistic view of your customers by centralizing first and third-party data across the web, social, email, e-commerce, and CRM. With clear audience segments, you can generate, target, and publish relevant ads across multiple channels at the most appropriate time.

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To Navigate to the Audience Manager

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Audience Manager within Plan.

2. On the Audience Manager window, click Create Audience in the top right corner and select from the following based on the supported channels given below each audience type:

• Saved Audience

• Custom Audience

• Lookalike Audience

• Special Ad Custom Audience

• Audience Group

(Need to add a video walkthrough)