Instagram is a popular photo and video sharing platform that lets you connect with brands, celebrities, thought leaders, friends, family, and more. Here, we explain few reasons on why brands should make social presence on Instagram:

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1. Increase Reach

Instagram has over a billion users at present, which is still growing. This platform’s prime advantage is its visual nature which increases the end user's engagement rate on this channel compared to others. Over a million brands are targeting this huge chunk of user base on Instagram nowadays for engagement, marketing as well as advertising of products and services.

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2. Drive Commerce

​Brands can add shoppable stores and product tagging to drive direct sales of their products. Moreover, Instagram offers a great platform to partner with influencers for promotion. Compared to other platforms, Instagram lets you sell your product in a friendly way.

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3. Showcase your brand’s personality

Instagram gives you a platform to share highlights with customers and give meaning to your relationship with them. Instagram stories and live events can be used to connect and build trust with your customers.