AI Integrations in Campaign QA Checklist
Updated
Eliminate the risk of off-brand advertising with an automated QA Checklist.
The integration of AI Checks in QA Checklist provides wider governance for your creatives by verifying essential media asset details covered by AI engines for human presence, face presence, language and much more. In this article, we will guide you through the AI capabilites supported in Campaign QA checklist to ensure brand compliance and minimize the risk of off-brand advertising.
Enablement Note: The use of this capability requires that Sprinklr Advertising be enabled in your environment. To learn more about it, please work with your Success Manager.
List of AI Checks in QA Checklist
AI Check Fields | Description |
Language detected in asset & copy | Detects language of the text used in the asset |
Aspect ratio of Media | Verify aspect ratio based on channel guidelines |
Human present in Media | Validates presence or absence of human in the media asset |
Prominent color in media | Detects the top 5 colors present in the asset |
Word count bucket of the Headline in the Media | Ensure media is not text-heavy and conveys the intended message effectively |
Face present within first 5 seconds of video | Verify if face is present within first 5 seconds of the video to check for emotional appeal aspect |
Sound in video | Check for any issues in the sound of the video asset |
Subtitles in video | Accessibility check to ensure subtitles are included when needed |
Video length bucket (seconds) | Categorizes videos according to their duration into different groups |
Audio language in video | Detects the audio language used in the asset |
Subtitle language in video | Detects the subtitle language in the asset |
To Add AI Checks in QA Checklist
Open a new tab and navigate to Sprinklr Marketing > Advertising > Tools & Settings > Campaign QA Checklist.
Open the checklist where you want to add the AI checks and click the + icon. To set up a new checklist, refer to How to Set Up Campaign QA Checklist.
Hover over Ad Variant and select Define AI Checks from the dropdown menu.
In the AI Checks pane, enter a relevant Check Name.
Click Select Field to view and select the available AI check fields.
Note: AI checks are separate from the usual QA checks due to the latency in the evaluation, while the usual QA checks run in real time. This latency occurs as our AI engine model evaluates the media asset frame by frame before scoring it.
Click Select Operator to view and select the required operator for the check.
Click Select Values to view and select the relevant value from the list.
Click +Add Check to add additional AI Check fields.
View AI Checks Evaluation in Ads Composer
Open a new tab and navigate to Sprinklr Marketing > Advertising > Ads Composer.
Select the relevant Ad account and enter all campaign details to view the checklist evaluation on the right.
Navigate to the Creatives tab and add a creative to view the AI check evaluations in the QA Checklist pane. All AI checks are grouped together and highlighted with the
icon next to each check.Note: AI checks evaluation is not real-time and may take upto 1 minute.
View AI Checks Evaluation in Ads Manager
Locate the required Paid Initiative in Ads Manager and click View & Edit.
Click the checklist in the bottom right corner to view the AI checks in the checklist evaluation pane. All AI checks are grouped together at the Ad Variant level and highlighted with the
icon next to each check.
AI Check User Notifications
The platform will send you notifications whenever the AI Check evaluation is completed for your creative assets in the following scenarios:
Success in AI check evaluation: You will receive a notification when some or all AI checks for your media assets are successful.
Failure in AI check evaluation: You will be notified when all AI checks for your media assets fail.
FAQs