Channel Guidelines integrated in QA Checklist

Updated 

Eliminate the risk of off-brand advertising with an automated QA Checklist

Sprinklr supports the basic channel guideline fields for Campaign QA Checklist to ensure your ads adhere to all the channel best practices.

Media preview

Enablement Note: The use of this capability requires that Sprinklr Advertising be enabled in your environment. To learn more about it, please work with your Success Manager. 

Channel best practices will be introduced for each ad variant during the campaign composition process. This can simply be toggled on at the ad variant level and checks such as video length, aspect ratio, media size will be governed according to channel's guidelines.

To Setup Channel Best Practices As Checks

  1. Open a new tab and go to Sprinklr Marketing > Advertising > Tools & Settings > Campaign QA Checklist.

  2. Click +Create to create a new checklist and fill in all the required fields. Refer to How to Set Up Campaign QA Checklist for more details.

  3. In the QA Checklist, click + and select Ad Variant from the dropdown.

  4. Select Define Checks to open the Ad Variant Checks pane.

  5. Toggle on Channel Guidelines to define channel best parctices as checks.

Note:

  • For the detailed list of fields supported in Campaign QA checklist, please click here.

  • If you missed our knowledge base on how to Setup Campaign QA Checklist, you can see it here.

List of supported guidelines

Below is a list of all the supported channel guideline fields for all channels

Image Ads

Placement

Aspect Ratio

Resolution

Maximum file size

Minimum width

Minimum height

Facebook Feed

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

600 pixels

600 pixels

Facebook instream video

1.91:1 to 1:1

At least 1080x1080 pixels

30 MB

600 pixels

600 pixels

Facebook Video feeds

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

600 pixels

600 pixels

Facebook Marketplace

1:1

At least 1080 x 1080 pixels

30 MB



Facebook Stories

9:16

At least 1080 x 1080 pixels

30 MB

500 pixels


Ads on Facebook Reels

1:1

At least 1080 x 1080 pixels

30 MB

600 pixels

600 pixels

Facebook Search Results

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB



Facebook Business Explore

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

600 pixels

600 pixels

Instagram profile Feed

1:1

At least 1080 x 1080 pixels

30 MB

500 pixels

400 pixels

Instagram Feed

1:1

At least 1080 x 1080 pixels

30 MB

500 pixels


Instgram Stories

9:16

At least 1080 x 1080 pixels

30 MB

500 pixels


Instagram Explore

9:16

At least 1080 x 1080 pixels

30 MB

500 pixels


Instagram Explore Home

1:1

At least 1080 x 1080 pixels

30 MB

500 pixels


Audience Network native, banner, interstitial

9:16

At least 398 x 208 pixels

30 MB

398 pixels

208 pixels

Audience Network rewarded video

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

600 pixels


Video Ads

Placement

Aspect Ratio

Resolution

Maximum file size

Minimum width

Minimum height

Facebook Feed

1:1 (for desktop or mobile) or 4:5 (for mobile only)

At least 1080 x 1080 pixels

4 GB

120 pixels

120 pixels

Facebook instream video

16:9 or 1:1

At least 1080 x 1080 pixels

4 GB



Facebook Video feeds

4:5

At least 1080 x 1080 pixels

4 GB

120 pixels

120 pixels

Facebook Stories

9:16

At least 1080 x 1080 pixels

4 GB

500 pixels


Facebook Search Results

1:1

At least 1080 x 1080 pixels

4 GB

120 pixels

120 pixels

Facebook Business Explore

1:1 (for desktop or mobile) or 4:5 (for mobile only)

At least 1080 x 1080 pixels

4 GB

120 pixels

120 pixels

Facebook Reels

9:16

At least 500 x 888 pixels

4 GB



Instagram profile Feed

4:5

At least 1080 x 1080 pixels

4 GB

500 pixels

500 pixels

Instagram Feed

4:5

At least 1080 x 1080 pixels

4 GB

500 pixels


Instgram Stories

9:16

At least 1080 x 1080 pixels

4 GB

500 pixels


Instagram Explore

4:5

At least 1080 x 1080 pixels

4 GB

500 pixels


Instagram Reel

9:16

At least 500 x 888 pixels

4 GB



Audience Network native, banner, interstitial

9:16

At least 1080 x 1080 pixels

4 GB



Audience Network rewarded video

9:16

At least 1080 x 1080 pixels

4 GB



Messenger Stories

9:16

At least 1080 x 1080 pixels

4 GB

500 pixels


Facebook right hand column

1:1 (for desktop or mobile) or 4:5 (for mobile only)


4 GB

120 pixels

120 pixels

Facebook group feed

1:1 (for desktop or mobile) or 4:5 (for mobile only)

At least 1080 x 1080 pixels

4 GB

120 pixels

120 pixels

Carousel Ads

Placement

Image File Type

Video File Type

Aspect Ratio

Resolution

Image Maximum File Size

Facebook Feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook Video Feeds Facebook stories

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook Stories

JPG or PNG

N/A

1:1

At least 1080 x 1920 pixels

30 MB

Facebook Marketplace

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook search results

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook Business Explore

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook Reels

JPG or PNG

N/A

1:1

At least 1080 x 1080 pixels

30 MB

Instagram Profile Feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30MB

Instagram feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Instagram Stories

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080x1920 pixels

30 MB

Instagram Explore

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Audience Network native, banner and interstitial

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Audience Network rewarded video

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Messenger Stories

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook right column

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Facebook Groups Feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Instagram Shop

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

Collection Ads

Placement

Image File Type

Video File Type

Aspect Ratio

Resolution

Image Maximum File Size

Video Maximum File Size

Minimum image or video width and Height

Facebook Feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

4 GB


Facebook Video Feed

JPG or PNG

MP4, MOV or GIF

1:1

At least 1080 x 1080 pixels

30 MB

4 GB


Instagram Feed

JPG or PNG

MP4, MOV or GIF

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

4 GB

500 px

Instagram Stories

JPG or PNG

MP4, MOV or GIF

1.91:1 to 1:1

At least 1080 x 1080 pixels

30 MB

4 GB

500 px

Ad Format

Aspect Ratio

Size (in bytes)

Duration

Extension

Pangle Image Ads

1200:628, 1:1, 720:1280

≤ 104857600

NA

jpeg, jpg, png

Video Ads

9:16, 1:1, 16:9

≤ 524288000

1 minute

mp4, mov, mpeg, 3gp, avi

Global app bundle

720:1280

≤ 104857600

NA

jpeg, jpg, png

Image Ads

Element or ad field

Specifications

File type

JPG, PNG, GIF

File size

5 MB

Width Pixels

≥360.0

Height Pixels

≥360.0

Aspect ratio

1.91:1, 1:1, 4:5

Video Ads

Element/Ad Field

Specifications

File type

640 x 360 pixels

File size

209 MB

Video length

3 - 180 seconds

Aspect ratio

16:9, 1:1, 4:5, 9:16

PDF Ads

Design Parameter

Supported Values

File Type

PDF, DOC, DOCX, PPT, PPTX

File Size Limit

Up to 100 MB

Aspect Ratio Options

Vertical, Horizontal, Square

Number of Pages

Under 10 pages (300 pages max)

Conversation Ads

Design Parameter

Image

Banner Creative

Image Dimensions

250 x 250 pixels

300 x 250 pixels

Platform Compatibility

Desktop and Mobile

Desktop Only

File Type

JPG or PNG format

JPG or PNG format

Maximum File Size

5 MB

2 MB

Carousel Ads

Media Parameter

Maximum Value

Recommended Specification

Max File Size

10 MB

N/A

Max Image Dimension

4320 x 4320 pixels

N/A

Recommended Image Spec

1080 x 1080 pixels

1:1 aspect ratio

Scaled Image Dimension

312 x 312 pixels

N/A

Ad Format

Aspect ratio

Resolution

Size

Video length (if applicable)

File Type

Single Image or Video Ads

9:16

1080px x 1920px

Video: 1 GB or less Image: 5 MB or less

3-180 seconds

.jpg, .png, .mp4, .mov

Story Ad

9:16

1080px x 1920px

Video: 1 GB or less Image: 5 MB or less

3-180 seconds

.jpg, .png, .mp4, .mov

Collection Ad

9:16

1080px x 1920px

Video: 1 GB or less Image: 5 MB or less

3-180 seconds

.jpg, .png, .mp4, .mov

Commercial

9:16

1080px x 1920px


3-180 seconds

.mp4, .mov (H.264 encoded)

Discover Tile Image

3:5

-

2 MB

Image Ads

Ad Format

Aspect ratio

File Size

File types

Image Ads

1.91:1 or 1:1

5 MB

jpeg, jpg, png

Image Ads with Conversation Buttons

1.91:1

5 MB

jpeg, jpg, png

Image Ads with Website Buttons

1.91:1 or 1:1

5 MB

jpeg, jpg, png

Standalone Image Ads

-

5 MB

jpeg, jpg, png

Videos

Ad Format

File types

File size

Video length

Aspect Ratio

Video Ads

MP4, MOV

1 GB

140 seconds

-

Standalone Video Ads

MP4, MOV

1 GB

140 seconds

16:9, 1:1

Video Ads with Website Buttons

MP4, MOV

1 GB

140 seconds

16:9, 1:1

Video Ads with App Buttons

MP4, MOV

1 GB

140 seconds

16:9, 1:1

Video Ads with Conversation Buttons

MP4, MOV

1 GB

140 seconds

-

Video Ads with Polls

MP4 or MOV

1 GB

140 seconds

16:9, 1:1

Carousel

Ad Format

Number of slides:

Media size

Aspect ratio

Carousel Ads

2-6 (Images or Videos)

"Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio. Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio."

"Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel. Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel."

Website Carousel Ads

2-6 (Images or Videos)

"Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio. Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio."

"Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel. Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel."

App Carousels

2-6 (Images or Videos)

"Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio. Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio."

"Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel. Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel."

Text Ads: 280 characters

Note: Each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.

Ad format

Aspect Ratio

File Size

File Type

Video length

Secondary Creative

1:1

10 MB

jpg, jpeg, png

Standard Image Ads

2:3

32 MB

jpg, jpeg, png


Standard width video ads

We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16)

2GB

.MP4, .MOV or .M4V

6 to 15 seconds

Showcase Video Ads

2:3, 1:1

32 MB

mp4, mov, m4v

3 to 60 seconds

Showcase Image Ads

2:3, 1:1

32 MB

jpg, jpeg, png, bmp, tiff, webp

Max. width video ads

" Max. width videos cannot exceed the height of a 1:1 aspect ratio"

2GB

mp4, mov, gif

6 to 15 seconds

Hero Creative Image

1:1, 2:3

10 MB

jpg, jpeg, png

Hero Creative Video

1:1, 2:3, 9:16

2 GB

mp4, mov, gif

4 seconds to 15 minutes

Quiz Ads Image

2:3

32 MB

jpg, jpeg, png, bmp, tiff, webp

Quiz Ads Video

2:3

32 MB

mp4, mov, m4v

3 to 60 seconds

Carousel Creative

1:1, 2:3

20 MB

jpg, jpeg, png


Single Image Ads

Feature

Specifications

Aspect Ratio

1.91:1, 1:1, 4:5

Width Pixels

≥ 480

Height Pixels

≥ 300

File size

5 MB

Video Ads

Feature

Specifications

Video

"1-5 advertiser uploaded videos Video length: Minimum 5 seconds ・Shorts: Max. length of one minute, 10-20 seconds recommended ・Landscape: No max. length, under 3 minutes recommended ・Square: No max. length, under 3 minutes recommended Landscape: 16:9. Recommended pixels for HD: 1920x1080px Square: 1:1. Recommended pixels for HD: 1080x1080px Portrait: 4:5 Vertical: 9:16. Recommended pixels for HD: 1080x1920px Format: .MPG (MPEG-2 or MPEG-4) File size: ≤256 GB Full specs in this article."

Long headline

Max. 90 characters Used in the in-feed video ad format (Discover and YouTube)

Description

Max. 90 characters *different from legacy Video action campaigns

Square logo

Up to 1 1:1 (required) ・Min. size: 144x144. Recommended: 1200x1200 ・150KB max file size ・Overall 21.46% gets cropped (gray shaded area) so roughly 5.36% on each of the 4 corners that will be cropped when this is shown as a circle on Gmail. An icon that represents a business logo in Google ads. YouTube will default to YouTube channel logo.

Carousel Ads

Level

Feature

Specifications

Ad level




Headline (40 characters max.)

Include a headline that shows no matter which card is showing.

Description (90 characters max.)

Upload a description that shows no matter which card is showing. (You will not be able to upload descriptions for each card)

Final URL

Auto-generated Visible URL is provided in the UI.

Business name (25 characters max.)

1 (required)

Card level






Image

2-10 Images Landscape image: ・Dimensions: 1.91:1 ・Min. size: 600x314. Recommended: 1200x628 ・5MB max file size Square image: ・Min. size: 300x300. Recommended: 1200x1200 ・5MB max file size (not supported in Discover) Portrait 4:5 image (optional) ・Min. dimension: 480x600. Recommended: 960x1200 ・5MB max file size Aspect ratio must be consistent across all cards.

Square logo

Up to 1 ・Dimensions: 1:1 (required). ・Min. size: 144x144. Recommended: 1200x1200 ・150KB max file size. Overall 21.46% gets cropped (gray shaded area) so roughly 5.36% on each of the 4 corners that will be cropped when this is shown as a circle on Gmail.

Ad Type

File Type

File Size

Aspect Ratio

Text Ads

-

-

-

Image Ads

JPG, PNG, GIF (GIFs will be converted to an image)

3MB max

1:1, 4:5, 4:3, 16:9

Video Ads

MP4, MOV (ProRes not accepted)

1GB max

1:1, 4:5, 4:3, 16:9

Carousel Ads

JPG, PNG, GIF

20MB max each image, 3MB for GIFs

1:1 or 16:9

Banners

JPG, PNG

150KB max

-

Trending Tile on Popular & Search Pages

JPG or PNG

-

-

Promoted Post on Trending Page

JPG, PNG, MP4, MOV

3MB max

-

Vertical Video Placement

MP4, MOV (ProRes not accepted)

1GB max

9:16, 4:5, 1:1

Video Spotlight Unit

MP4, MOV (ProRes not accepted)

1GB max

9:16