Data Onboarding Using Eloqua
Updated
Marketers use Eloqua for lead generation and managing email automation to target customers and potential prospects. Eloqua stores demographic information of the prospects and customers - first name, last name, address, company, job title, email address, contact number. It also stores their behavioral information like which emails did they open and when, which links they clicked on the emails, their behavior on brand’s website, what they viewed, when they visited, and any other information that may help the marketer understand the interest or intent of the prospect and customer.
Sprinklr lets brands onboard customer and prospect data using Eloqua and segment it into targetable audience based on behavioral and demographic attributes. This enables brands to reach the audience with the right communication at the right time.
To Onboard Data Using Eloqua
- Click the New Tab icon
, and select Data Collection under Smart Audience Engine within Governance Console.
- Hover over Install Connector in the top right corner.
- Select Eloqua from the dropdown.
- Click Login in the bottom left corner, when the Eloqua login page opens.
- Enter the login details, and click Sign In.
Eloqua Segmentation
With Smart Audience Engine, segments can be made from the data available through Eloqua. The segment filters are created based on the Profile and Event attributes.
If you are creating a segmentation for Eloqua, start by typing “Eloqua” in the Attributes field. This lists all the attributes related to Eloqua that you can select from.
Use Case
Scenario:
Suppose a high-end beauty brand has launched limited-edition custom-engraved fragrance bottles. It has run a few email campaigns targeting their wide customer base to make them aware. Now they want to boost conversion by running highly-tailored ads on social.
Use Case
To boost conversion, retarget only those users on social who have shown interest by clicking on the links in the email campaigns.
Solution:
- Create an Eloqua segment of all the users who have engaged with the email campaigns. The email data is available through integration with Eloqua, the tool the brand uses for email marketing.
- Activate the segment on Facebook.
- Run carousel ads on Facebook targeting the activated segment of email engagers.
Eloqua Reporting and Analytics
Once the data is onboard using Eloqua, users can get an insight into subscriber trends and audience activity.
The Smart Audience Reporting dashboard displays key metrics in real-time to demonstrate audience engagement with campaigns.
Below is the screenshot of the Smart Audience Reporting on the data imported from Eloqua.
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Note Event Distribution: This widget shows the total daily event count and the distribution of the different events. |