Data Onboarding Using Mailchimp
Updated
Marketers use Mailchimp for managing email automation to target customers and potential prospects. Mailchimp gives a better understanding of who you are marketing to, that is, the demography and behavior of your customers, thus making it easy to send the right message to them. Based on the knowledge of present customers, you can also find and target prospects who will engage with your marketing campaigns.
Sprinklr lets brands onboard customer and prospect data using Mailchimp and segment it into targetable audience based on behavioral and demographic attributes. This enables brands to reach the audience with the right communication at the right time.
To Onboard Data Using Mailchimp
- Click the New Tab icon
, and select Data Collection under Smart Audience Engine within Governance Console.
- Hover over Install Connector in the top right corner.
- Select Mailchimp from the dropdown.
- The Mailchimp login window opens. Enter the Username and Password.
- Click Log In.
Mailchimp Segmentation
With Smart Audience Engine, segments can be made from the data available through Mailchimp. The segment filters are created based on the Profile and Event attributes.
If you are creating a segmentation for Mailchimp, start by typing “Mailchimp” in the Attributes field. This lists all the attributes related to Mailchimp that you can select from.
Use Case
Scenario:
Suppose a high-end beauty brand has launched limited-edition custom-engraved fragrance bottles. It has run a few email campaigns targeting their wide customer base to make them aware. Now they want to boost conversion by running highly-tailored ads on social.
Use Case
To boost conversion, retarget only those users on social who have shown interest by clicking on the links in the email campaigns.
Solution:
- Create a Mailchimp segment of all the users who have engaged with the email campaigns. The email data is available through integration with Mailchimp, the tool the brand uses for email marketing.
- Activate the segment on Facebook.
- Run carousel ads on Facebook targeting the activated segment of email engagers.
Mailchimp Reporting and Analytics
Once the data is onboard using Mailchimp, users can get an insight into subscriber trends and audience activity.
The Smart Audience Reporting dashboard displays key metrics in real-time to demonstrate audience engagement with campaigns.
Below is the screenshot of the Smart Audience Reporting on the data imported from Mailchimp.
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Note Event Distribution: This widget shows the total daily event count and the distribution of the different events. |