As part of Sprinklr’s renewed partnership agreement with Twitter ​new policies and processes have been put in place to ensure brands and agencies are only using Twitter Data (outside of Sprinklr) for the pre-approved use cases as detailed in LOFs and other documentation. If the feature is not on by default, include the enablement requirement template.

Moving forward, ​every brand (new customer or renewal)​ must be submitted (by Sprinklr on behalf of a customer) for approval via the form to Twitter directly and highlight the pre-approved use case(s) requested: 

• CRM:​ Log public and private interactions between the brand and its customers in a CRM, and use case management or ticketing systems to associate those interactions with the applicable individual’s record. 

• Consumer Insights​: Perform aggregate-level analysis on consumer groups to understand their views and opinions about brands and product offerings in order to gain better insight into meeting consumer needs. 

• Trend Analysis​: Conduct trend analysis in order to identify which types of content are performing best and to optimize marketing efforts.

• Product Development:​ Identify product features that are of particular interest to consumers to help craft marketing and inform product development. 

• Internal Dashboard:​ Display content and analysis such as sentiment, the share of voice, brand mentions, and keywords on an internal-facing dashboard. 

There is also a significant amount of detail required for the submission, which will need to be completed WITH THE CLIENT: 

• What types of insights will be derived?

• How will the data be used?

• How will data outputs be formatted?

• Will the data outputs be used for in-house or external purposes?

• Project Monthly Data Volumes?

• Destination Tool / Platform?