Send Message: This action element sends a message on the message channel to all those customers who go through this step of the journey flow.

Add Delay: This element pauses the automation journey for the customers at this step. They will wait here for the time specified by you.

End Event: This element indicates that the journey flow ends at this point.

Set Field: This action element lets you Set, Increment, or Decrement the value of any Custom Field in the journey. The operators depend on the type of Custom Field. In the case of Numeric Custom Field, all three operators support. In Text Custom Field, only Set operator is supported. You can use this kind of Custom Field configuration for various use cases like quiz scoring, lead scoring, engagement level scoring, user persona building, etc.

Show Preview: After you add a message to the journey, you can see the preview of the message, which will allow you to see how the message will look when it reaches the recipient. After you have added the message to the journey, click on it. The option box that appears to the right has the Show Preview option. Click on it to view the preview. 

Schedule: Using the Schedule option, you can schedule a message on a fixed date or in relation to a particular event. 

Custom Field Check: The Custom Field Check action allows you to classify users based on Custom Fields. You can split the path into two or more branches based on the set custom conditions.