What are customer Journeys?

The customer journey is the path a customer or prospect follows when exploring, evaluating, and eventually buying a product or service. It includes every interaction and touchpoint they have with a business before, during, and after the purchase.

By understanding and utilizing the customer journey effectively, marketers can craft personalized and targeted campaigns that engage customers at each stage. This not only boosts brand awareness and loyalty but also drives conversions. Furthermore, mapping out the customer journey helps businesses pinpoint areas of friction, enabling them to enhance the overall customer experience.

How does Sprinklr’s Journey Facilitator help?

Sprinklr’s Journey Facilitator enables marketers to design cohesive, omnichannel customer journeys through an advanced visual flow builder. This customer journey flow visually illustrates how your brand engages with customers across various channels. With Sprinklr, you can manage the entire journey from start to finish — from importing leads for audience targeting to tracking and analyzing the performance of the journey you've built.

How to access the Journey Facilitator in Sprinklr?

Please ensure that you have the right permissions for your role to access Journey Facilitator in your Environment. To navigate to the Journey Facilitator:

1. Navigate to the Sprinklr Service Launch Pad

2. Navigate to the Resolve section

3. Find Journey Facilitator under Voice.