These metrics are refreshed in T+24 hours (UTC time) from the post being published at TikTok's end itself.

Account-level

• TikTok Follower % By Country

• TikTok Follower % By Gender

• Net number of followers gained on specified day

• Total profile views within the specified day

• Total video views on specified day

• Total likes across videos posted within the specified day

• Total comments across videos posted within the specified day

• Total shares across videos posted within the specified day

• Number of followers online (hourly time-series data) within specified day

Post-level

• Total unique users who viewed a video

• Percentage of users who watched the complete video

• Total watchtime of video (in seconds) aggregated across all views

• Average watchtime of video (in seconds) across all views

• Different sources for video impressions

• Percentage breakdown of country location of viewers

Some of these metrics could be missing or show discrepancies from native metrics as seen in real-time. TikTok has confirmed that metrics updation for values returned by API could be delayed by up to 24-48 hours.

All requested daily metrics - likes, comments, shares, followers-count, profile-views, video-views, audience-activity.

If a client, for example, has posted a TikTok video that was originally published natively as organic content, and later boosted (sponsored) the post. Do the post-level metrics returned for this post after boosting include paid engagement (views, impressions, etc.) as well?

• Yes, the business account post-level metrics returned by the API include both organic and paid engagement.

• Separating out only paid engagement data from the metrics shown in Sprinklr’s dashboards in not supported by TikTok APIs currently.

Yes, the Business Account Comments APIs support fetching comments on organic posts that are later boosted.

Sprinklr updates incoming comments on owned videos in near real-time, with only upto a couple of minutes delay observable in the Engagement dashboards.

3 Seconds - 600 Seconds

Format: .mp4, .mov, and .webm

Maximum video file of 1 GB can be uploaded to publish in TikTok (between 3-60 seconds in length).

23 FPS - 60 FPS

Yes, please refer to Boost TikTok Organic Posts for more information.

No, we cannot fetch the TikTok posts where fans have mentioned brand TikTok Business account due to API limitation.

TikTok account access token gets refreshed Daily, until the Refresh Token expires, in which case users will need to re-add their TikTok Business account in Sprinklr.

Changing TikTok Password or Username natively will not be fetched into Sprinklr automatically due to API limitation. You will need to re-add the account after making any native changes.

• TikTok Business account de-activates when the refresh token expires. Refresh token expires automatically for a TikTok Business account after 365 days of initial issuance. 

• You do not need to remove/deactivate the account from Sprinklr. You will have to add the account again.