LinkedIn Connected TV (CTV) Ads
Updated
Overview
Expand your reach and engage your audience with premium video ads on larger screens using LinkedIn CTV Ads. Leveraging LinkedIn's extensive network of one billion professionals, these ads are powered by valuable first-party data. In this article, you will learn how to enable LinkedIn CTV ads for your campaigns in Sprinklr and delve into the details of supported targeting options.
To Enable LinkedIn CTV Ads in Sprinklr
Go to Sprinklr Marketing > Advertising > Ads Composer and select the LinkedIn Ad Account.
Enter the Objective and Ad Format in Campaign Details.
Note: CTV Ads are supported only for Video ads format with Brand awareness as the objective.
Create the Target Audience, please note only the following targeting conditions are supported for CTV ads.
Geo Targeting Locations - US and Canada
Language – English
LinkedIn Placement - LinkedIn Audience Network (LAN)
Enter your Budget & Schedule details and go to Creatives.
Note: Optimization target type cannot be manual bidding.Add a new creative or select one from the existing creatives. The following table lists specifications your video ad must meet to be eligible to be shown on CTVs.
CTV Ads Video Requirements
Specifications | Values |
Dimensions | General: 1920 x 1080 pixels, 1280 x 720 pixels Recommended: 1920 x 1080 pixels |
Aspect | 16:9 |
Bit rate | General: 1.2 Mbps or higher Recommended: 15 - 40 Mbps |
Audio | 2- channel, -23 integrated LUFS PCM (16 or 24 bit only, preferred) or AAC codec 192 Kbps minimum 48 kHz sample rate |
Format | MP4 |
Video duration | Min/Max: 6 seconds - 60 seconds Recommended: 6, 15, 30, 45, or 60 seconds |
Audio duration | Must match video |
Max file size | 500 MB |
Frame rate (must be constant) | 23.98, 24, 25, or 29.97, 30 fps based on native rate |
Codec ID | H.264 |
Chroma subsampling | General: 4:2:0 Recommended: 4:2:2 |