Create and Use Retargeting Audiences for LinkedIn on Sprinklr

Updated 

15 hours ago

Introduction

Retargeting allows you to tailor your campaigns to individuals who have previously interacted with your LinkedIn page or website. With LinkedIn's robust retargeting options, you can connect with audiences who've shown an interest in your content. The following guide will assist Sprinklr users in creating retargeting audiences on LinkedIn.

Linkedin provides support for the following types of retargeting:

  1. Website audiences

  2. Single image ad audiences

  3. Video audiences

  4. Lead Gen Form audiences

  5. Company page audiences

  6. Event audiences (Not Supported on LinkedIn)

Retargeting audience is a type of custom audience on Sprinklr. We will First cover creating a retargeting audience and then applying them on campaigns.

Creating a Retargeting Audience using Ads Audience Manger

​

  1. Navigate to Ads Audience Manager > Create Audience > Create Custom Audience click to create a Custom Audience

  2. Configure Audience Details, Choose channel as Linkedin, Select an ad account, Audience Name

  3. Configure targeting details

4. Configure Custom Audience Details

  1. Retention Days, select the time range of when your audience engaged with your website. You can choose from 30, 60, 90, or 180 days in the past.

  2. Define URL parameters (Starts with, Equals, Contains) according to your requirements by clicking on the dropdown menu.

  3. Add Website URL(s)

Note:

  • Use multiple rules by clicking on “Add another rule”

  • You’ll need to install the LinkedIn Insight Tag on your site to enable website retargeting.

  1. Engagement, Select how members in the audience engaged with your ad.

  2. Choose the time range of when your audience engaged with your ad. You can choose from 30, 60, 90, 180 or 365 days in the past.

  3. Select the campaigns you’d like to retarget.

Note: The total engagement metric of the campaign will not correspond directly to the number of unique people you reach. You’ll see the estimated number of people in your audience count when the audience is Ready.

  1. Select how members in the audience engaged with your video ad. You can choose from at least 25%, 50%, 75%, or 97% 365 days in the past.

  2. Choose the time range of when your audience engaged with your video ad. You can choose from 30, 60, 90, 180 or 365 days in the past.

  3. Select the correct campaign(s) you’d like to retarget.

Note: The number of video views will not correspond directly to matched LinkedIn members.

  1. Select how members in the audience engaged with your Lead Gen Form.

  2. Choose the time range of when your audience engaged with your Lead Gen Form. . You can choose from 30, 60, 90, 180 or 365 days in the past.

  3. Select the correct campaign(s) which you’d like to retarget.

Note: The number of Lead Gen Form opens or submissions will not correspond directly to matched LinkedIn members.

  1. Select how members in the audience engaged with your Document ads.

  2. Choose the time range of when your audience engaged with your Document ads. You can choose from 30, 60, 90, 180 or 365 days in the past.

  3. Select the correct campaign(s) which you’d like to retarget.

  1. Select how members in the audience engaged with your Conversation ads.

  2. Choose the time range of when your audience engaged with Conversation ads. You can choose from 30, 60, 90, 180 or 365 days in the past.

  3. Select the correct campaign(s) which you’d like to retarget.

  1. Select how members in the audience engaged with your Page.

  2. Choose the time range of when your audience engaged with your Page

Applying a Retargeting Audience

For Both Ads Manager and Ads composer the option to select a retargeting audience is can be found under the Audience Targeting sections.

Then follow the following steps:

  1. Under Detailed Targeting Click on

  2. Expand Audiences by clicking on the field

  3. Select Retargeting Audiences/ Retargeting Lookalike Audiences

  4. Select your Retargeting Audience

Note:

Note: Your audience will need to match at least 300 website visitors to be used in an active campaign. Depending on the traffic across your website segments, your audience may take up to 48 hours to build.

See LinkedIn’s page on Retargeting for more details.

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