‎Minimize Inconsistency in LinkedIn Demographics Data

Minimize Inconsistency in LinkedIn Demographics Data

Updated

2 years ago

To protect LinkedIn member privacy, demographic metrics were approximated. As the metrics were approximated, the data was not consistent with native while broken down by demographic dimensions such as Company, Job Title, etc. when comparing:

Similar time ranges, for example, reporting on results over 7 days vs. 8 days.
The sum of daily metrics to the full corresponding time period.
Reporting levels, for example, adding campaign-level data and comparing it to account-level data.

In Sprinklr, we have improved this behavior for you to view Demographic data accurately. You can use specific Time Ranges (Weekly, Monthly, and Quarterly) and Ad Entity (Ad Set) levels to view accurate data while breaking it down by LinkedIn Demographic dimensions.

Weekly Range - Select a Time Frame from Sunday to Saturday of any week.
Monthly Range - Select a Time Frame from the 1st of any month till the end of the month.
Quarterly Range - Select a Time Frame from the 1st of any month till the end of the 3rd month within that range.

Note that the above change reflects only when data is broken down by Demographic dimensions, otherwise, the data will always be accurate when viewed entirely or while breaking down by other dimensions.

To learn more about getting this capability enabled in your environment, please work with your Success Manager.

Before You Begin

Familiarize yourself with how to Create an Ads Reporting Dashboard and Add Widgets.

List of LinkedIn Demographic Dimensions

Dimension	Description
LinkedIn Job Title	Breakdown Data by Job Title of the user.
LinkedIn Job Function	Breakdown Data by Job Function of the user.
LinkedIn Member Company	Breakdown Data by Member Company of the user.
LinkedIn Company Size	Breakdown Data by Company Size of the user.
LinkedIn Industry	Breakdown Data by the Industry of the user.
LinkedIn Seniority	Breakdown Data by Seniority of the user.
LinkedIn Country	Breakdown Data by Country of the user.
LinkedIn Region	Breakdown Data by Region of the user.

Supported Metrics for Demographic Dimensions

Note

These metrics include any Custom metric which would be created using the below Standard metrics.
Using metrics other than the ones given in the table will continue to display data for demographics. However, the fetched data may not be accurate as Sprinklr aggregates data at the ad variant level which provides an approximation of the data.

Metric	Description
Performance (All Objectives)
Spent	The total amount you have spent so far.
Impressions	The number of people who saw your ad.
Clicks	Total chargeable clicks based on your campaign’s objective.
Click-Through Rate	The percentage of chargeable clicks relative to impressions (clicks divided by impressions).
LinkedIn External Website Conversions	The total number of times people took a desired action on an external advertiser website after clicking on or seeing your ad.
LinkedIn Landing Page Clicks	The count of clicks that take the user to the website landing page.
Leads (Lead Generation)
LinkedIn One-Click Lead Form Opens	The number of times a member opened a lead form.
LinkedIn One Click Leads	The number of leads collected through this campaign.
Sponsored InMail
LinkedIn InMail Sends	The number of times your InMail was sent.
LinkedIn Opens	The number of times your InMail was opened.
LinkedIn Open Rate	Total opens divided by total sends.
Video (for Campaigns that uses Video Ad Format)
LinkedIn Video Views	2 or more seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first.
LinkedIn Video Completions	The number of times your video was watched to 97-100% of its length, including watches that skipped to this point.