LinkedIn pixel is a small piece of code that can be added to your website or landing page to track conversions, optimize your advertising campaigns, and gain insights into your audience's behavior. The pixel works by placing a cookie on the user's browser when they visit your website, which allows LinkedIn to track their activity on your site and link it to their LinkedIn profile if they are signed in.

With LinkedIn pixel, you can track actions such as page views, form submissions, and purchases. This information can then be used to create custom audiences for targeted advertising, optimize your campaigns for better results, and measure the effectiveness of your advertising efforts.

In addition to tracking conversions, the LinkedIn pixel can also be used for retargeting, where you can show ads to users who have already interacted with your website, and lookalike targeting, where you can find new audiences similar to your existing customers or website visitors.

To Setup Pixels

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute. 

2. On the Ads Composer window, select your LinkedIn ad account. 

3. Within the Campaign Details section, select your campaign objective from Select Objective for your Campaign.

4. Under Campaign Name, enter a name for your campaign or use a naming convention. Click Next.

5. Follow the prompted steps and proceed to the Advanced Configuration section.

6. Within the Advanced Configuration section, select the LinkedIn campaign level from the left pane and set the Tracking Pixel tag from the right pane. If you cannot find your conversion tracking pixel, select Sync Tracking Pixel from the drop-down menu.
   

7. Follow the prompted steps and publish your campaign. You can then track your conversion data in Ads Reporting.

To View Insights