‎How to Share Audiences in the Audience Manager

How to Share Audiences in the Audience Manager

Updated

5 months ago

Effortlessly share your audiences across multiple Ad accounts in Audience Manager.

The visibility of your audience is based on the Ad Accounts selected during audience creation. If you want to share an audience across Ad Accounts, then use this capability. The audience sharing options in the Sprinklr Audience Manager allows you to share audiences between Ad Account(s).

To share Audiences in Audience Manager

1. Navigate to Ads Manager under Analyze.

2. Select the audience you want to share from the list of audiences in the audience manager.

3. After selecting Share from the menu bar at the bottom, select the desired Ad Accounts for audience sharing.

Supported Audience Types

Audience Groups
Saved Audience (Sprinklr Created)
Custom Audience
Special Ad Custom Audience
Lookalike Audience
Facebook Website Audience

Non-supported Audience Types

Saved Audiences (Auto Imported & Special Ad Category)
Video Audiences
Engagement Audience
Product Audience
Mobile Audience
LinkedIn Website Audience
Combination Audience
Flexible Audience
Managed Audience
Pinterest Audiences (Custom & Lookalike)
Snapchat Audiences (Custom & Lookalike)
LINE Custom Audience

Note:

Previously, Audience Sharing was not available in API, hence sharing was not allowed. However, currently, API support is available.
Audiences can be shared with accounts that are added by the user who has access to the accounts in native. If a user added the ad account to which the audience is created, the audience cannot be shared with the account for which the user does not have native access.
If the Saved Audience includes a Custom Audience, then it can only be shared if the custom audience has been shared previously.
The Saved Audience must be Active for it to be shared.
When you share a saved audience, the individual components will automatically get shared at the same time.