‎Ads Custom Metrics Governance | Sprinklr Help Center

Ads Custom Metrics Governance

Updated

5 hours ago

Using the Governance capability, you can share your custom metrics to the different workspace(s) or user(s)/user group(s). In this article, you will be learning:

Govern Custom Metrics
Use Custom Metrics in Regular Dashboards
Examples of Custom Metrics

To Govern Custom Metrics

Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Reporting within Analyze.
On the Ads Reporting Home, click the Options icon in the top-right corner and select Custom Metrics.

If you are on a Reporting Dashboard, click the Options icon in the top-right corner and scroll down to Settings. Hover over Settings and select Custom Metrics.
On the Custom Metrics window, hover over the Options icon alongside the desired metric and click Governance.
On the Share Custom Metrics pop-up window, check the box alongside Share with everyone to share the custom metric you have created with all the workspaces and/or user/user groups.
If you wish to share the custom metric with a specific workspace or user/user groups, then provide Workspace(s) to share with and/or User / User groups to give provisioned access.
Click Share in the bottom right corner.

To Use Custom Metrics in Regular Dashboards

In order to use custom metrics in any of your dashboards, you need to create a dashboard and add a widget within that dashboard.

Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Reporting within Analyze.
On the Ads Reporting window, select the desired folder you wish to create your Dashboard in. For more information, see Create a Dashboard.
On the Dashboard window, click Add Widget in the top right corner. For more information, see Add a Widget.
Under the What would you like to plot on your widget section, select the Custom Metrics with your desired metrics and dimensions to plot on your widget. Make sure you are using the same Workspace and User Id you shared your custom metric with.

Using Custom Metrics Within Ads Reporting

Click Add to Dashboard in the bottom right corner once you finish creating your widget. You will be redirected to the reporting dashboard.

Examples of Custom Metrics

Note

You can create a custom metric from an existing custom metric. For Example, if you have created a metric named Average reach per post, where the metric is Post Reach/Volume of Published Messages, you can create another custom metric with Average reach per post as one of the metrics in the metric field.

Custom Metric	Description
Average Number of Clicks per Post	Total clicks divided by the volume of published messages.
Average Engagement per Post	Total engagement divided by the volume of published messages.
Average Reach per Post	Post reach divided by the volume of published messages.
Click-Through Rate	Total clicks divided by post reach times 100.