"Total Results for Objective" Metric Details
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Updated
3 months ago
, by [Redesign] Sprinklr Help Center
Leverage this list of relevant metrics for mapping a campaign objective within Sprinklr.
While mapping a Campaign Objective within Sprinklr, you can use the Total Results for Objective metrics within Ads Reporting. This metric depicts the total results obtained for your objective, i.e., the standard optimization metric for the campaign's objective. For example, Link Clicks for Traffic objective, Video Views for Video Views objective, etc. You can use this metric in your reporting widget, and it will automatically show the results of the most relevant metric for your campaign.
In this article, you will get a list of relevant suggested metrics with their corresponding Objectives for different channels.
Campaign Objective — Metric Mapping
Note:
|
Channel | Objective | Optimization Goal | Event | Ads Manager | Reporting | Display Name |
Brand Awareness | Ad Recall Lift | - | Daily Estimated Ad Recall Lift (people) | Daily Estimated Ad Recall Lift (people) | Daily Estimated Ad Recall Lift (people) | |
Reach | Reach | - | Reach | Reach | Reach | |
Reach | - | Impressions | Impressions | Impressions | ||
Page Like | Page Likes | - | Facebook Page Likes | Facebook Page Likes | Facebook Page Likes | |
Traffic | Link Clicks | Impressions | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | |
Link Clicks | Link Clicks | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | ||
Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views | Facebook Landing Page Views | ||
Daily Unique Reach | - | Reach | Reach | Reach | ||
Impressions | - | Impressions | Impressions | Impressions | ||
Engagement | Post Engagements | - | Facebook Post Engagement | Facebook Post Engagement | Facebook Post Engagement | |
Daily Unique Reach | - | Reach | Reach | Reach | ||
Impressions | - | Impressions | Impressions | Impressions | ||
App Installs | Link Clicks | Impressions | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | |
Link Clicks | Link Clicks | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | ||
App Installs | - | Facebook App Installs | Facebook App Installs | Facebook App Installs | ||
App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements | Facebook Mobile App Achievements | ||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | |||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | |||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | |||
Complete Registrations | Facebook Mobile App Registrations | Facebook Mobile App Registrations | Facebook Mobile App Registrations | |||
Content View | Facebook Mobile App Content View | Facebook Mobile App Content View | Facebook Mobile App Content View | |||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | |||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | |||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | Facebook Mobile App Ratings | |||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | |||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | Facebook Mobile App Starts | |||
Subscribe | ||||||
Tutorial Completion | Facebook Mobile App Tutorial Completions | Facebook Mobile App Tutorial Completions | Facebook Mobile App Tutorial Completions | |||
Unlocked Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | |||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | Facebook Mobile App Searches | |||
Video Views | Thruplay | Impressions | Facebook Video Thru Plays | Facebook Video Thru Plays | Facebook Video Thru Plays | |
Thruplay | Facebook Video Thru Plays | Facebook Video Thru Plays | Facebook Video Thru Plays | |||
2-Second Continuous Video Views | Impressions | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays | ||
2-Second Continuous Video Views | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays | |||
Lead Generation | Leads | - | On-Facebook Leads | On-Facebook Leads | On-Facebook Leads | |
Conversion Leads | - | On-Facebook Leads | On-Facebook Leads | On-Facebook Leads | ||
Calls | - | Estimated Call Confirmation Clicks | Estimated Call Confirmation Clicks | Estimated Call Confirmation Clicks | ||
Messages | Replies | - | Messaaging Conversation Started | Messaging Conversation Started | Messaging Conversation Started | |
Conversion | Value | - | ||||
Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views | Facebook Landing Page Views | ||
Link Clicks | Impressions | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | ||
Link Clicks | Link Clicks | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | ||
Daily Unique Reach | - | Reach | Reach | Reach | ||
Impressions | - | Impressions | Impressions | Impressions | ||
Conversions | Add to Cart | Facebook Add to Cart (Facebook Pixel) | Facebook Add to Cart (Facebook Pixel) | Facebook Add to Cart (Facebook Pixel) | ||
View Content | Facebook View Content (Facebook Pixel) | Facebook View Content (Facebook Pixel) | ||||
Search | Facebook Search (Facebook Pixel) | Facebook Search (Facebook Pixel) | ||||
Add to Wishlist | Facebook Add to Wishlist (Facebook Pixel) | Facebook Add to Wishlist (Facebook Pixel) | ||||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) | Facebook Initiate Checkout (Facebook Pixel) | ||||
Add Payment Info | Facebook Add Payment Info (Facebook Pixel) | Facebook Add Payment Info (Facebook Pixel) | ||||
Purchase | Facebook Purchase (Facebook Pixel) | Facebook Purchase (Facebook Pixel) | ||||
Lead | Facebook Lead (Facebook Pixel) | Facebook Lead (Facebook Pixel) | Facebook Lead (Facebook Pixel) | |||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) | Facebook Complete Registrations (Facebook Pixel) | Facebook Complete Registrations (Facebook Pixel) | |||
Custom Conversion (Pixel) | Custom Conversion (Pixel) | Custom Conversion (Pixel) | Custom Conversion (Pixel) | |||
Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||||
Facebook Mobile App Content View | Facebook Mobile App Content View | Facebook Mobile App Content View | ||||
Facebook Mobile App Searches | Facebook Mobile App Searches | Facebook Mobile App Searches | ||||
Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||||
Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||||
Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||||
Facebook Mobile App Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||||
Facebook Mobile App Registrations | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||||
Custom Conversion (Pixel) | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||||
Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Add to Cart | ||||
Facebook View Content (Facebook Pixel) + Facebook Mobile App Content View | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content View | View Content | ||||
Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | Search | ||||
Facebook Add to Wishlist (Facebook Pixel) + Facebook Mobile App Adds to Wishlist | Facebook Add to Wishlist (Facebook Pixel) + Facebook Mobile App Adds to Wishlist | Add to Wishlist | ||||
Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Initiate Checkout | ||||
Facebook Add Payment Info (Facebook Pixel) + Facebook Mobile App Payment Details | Facebook Add Payment Info (Facebook Pixel) + Facebook Mobile App Payment Details | Add Payment Info | ||||
Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Purchase | ||||
On Facebook Leads | On Facebook Leads | On Facebook Leads | ||||
Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Complete Registrations | ||||
Custom Conversion (Pixel) | Custom Conversion (Pixel) | Custom Conversions | ||||
Catalog Sales | Link Clicks | Impressions | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | |
Link Clicks (CPC) | Link Clicks | Facebook Link Clicks | Facebook Link Clicks | Facebook Link Clicks | ||
Impressions | - | Impressions | Impressions | Impressions | ||
Value | ||||||
Conversion Events | Add to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Add to Cart | ||
View Content | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content View | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content View | View Content | |||
Search | Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | Search | |||
Add to Wishlist | Facebook Add to Wishlist (Facebook Pixel) + Facebook Mobile App Adds to Wishlist | Facebook Add to Wishlist (Facebook Pixel) +Facebook Mobile App Adds to Wishlist | Add to Wishlist | |||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Initiate Checkout | |||
Add Payment Info | Facebook Add Payment Info (Facebook Pixel) + Facebook Mobile App Payment Details | Facebook Add Payment Info (Facebook Pixel) + Facebook Mobile App Payment Details | Add Payment Info | |||
Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Purchase | |||
Lead | On Facebook Leads | On Facebook Leads | ||||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Complete Registrations | |||
Store traffic | Unique Reach | - | Impressions | Impressions | Impressions | |
Store Visits | - | Impressions | Impressions | Impressions |
Facebook new ad objectives:
Objectives | Optimization Goal | Event | Ads Manager | Reporting |
Awareness | Ad Recall Lift | - | Daily Estimated Ad Recall Lift (people) | Daily Estimated Ad Recall Lift (people) |
Awareness | Reach | - | Daily Reach | Daily Reach |
Awareness | Impressions | - | Impressions | Impressions |
Awareness | ThruPlay | - | Facebook Video Thru Plays | Facebook Video Thru Plays |
Awareness | 2 second continuous view | - | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Traffic | Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Traffic | Impressions | - | Impressions | Impressions |
Traffic | Daily Unique Reach | - | Daily Reach | Daily Reach |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Traffic | Daily Unique Reach | - | Daily Reach | Daily Reach |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Traffic | Impressions | - | Impressions | Impressions |
Traffic | Daily Unique Reach | - | Daily Reach | Daily Reach |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Traffic | Impressions | - | Impressions | Impressions |
Traffic | Daily Unique Reach | - | Daily Reach | Daily Reach |
Traffic | Call | - | Estimated Call Confirmation Clicks | Estimated Call Confirmation Clicks |
Traffic | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Engagement | ThruPlay | - | Facebook Video Thru Plays | Facebook Video Thru Plays |
Engagement | 2 second continuous view | - | Facebook Continuous 2-Sec Plays | Facebook Continuous 2-Sec Plays |
Engagement | Post Engagement | - | Facebook Post Engagement | Facebook Post Engagement |
Engagement | Impressions | - | Impressions | Impressions |
Engagement | Daily Unique Reach | - | Daily Reach | Daily Reach |
Engagement | Event Response | - | Facebook Event Response | Facebook Event Response |
Engagement | Impressions | - | Impressions | Impressions |
Engagement | Post Engagement | - | Facebook Post Engagement | Facebook Post Engagement |
Engagement | Daily Unique Reach | - | Daily Reach | Daily Reach |
Engagement | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Engagement | Impressions | - | Impressions | Impressions |
Engagement | Conversations | - | New Messaging Conversation | New Messaging Conversation |
Engagement | Conversions | Add to Wishlist | Facebook Add to Wishlist (Facebook Pixel) | Facebook Add to Wishlist (Facebook Pixel) |
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Schedule | ||||
Search | Facebook Search (Facebook Pixel) | Facebook Search (Facebook Pixel) | ||
Start Trial | ||||
Submit Application | ||||
Subscribe | ||||
View Content | Facebook View Content (Facebook Pixel) | Facebook View Content (Facebook Pixel) | ||
Custom Conversion | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||
Engagement | Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views |
Engagement | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Engagement | Impressions | - | Impressions | Impressions |
Engagement | Daily Unique Reach | - | Daily Reach | Daily Reach |
Engagement | App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
Engagement | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Engagement | Daily Unique Reach | - | Daily Reach | Daily Reach |
Engagement | Page Likes | - | Facebook Page Likes | Facebook Page Likes |
Leads | Conversions | Complete Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations |
Contact | ||||
Find Location | ||||
Lead | Facebook Lead (Facebook Pixel) | Facebook Lead (Facebook Pixel) | ||
Schedule | ||||
Start Trial | ||||
Submit Application | ||||
Subscribe | ||||
Custom Conversion | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||
Leads | Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views |
Leads | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Leads | Impressions | - | Impressions | Impressions |
Leads | Daily Unique Reach | - | Daily Reach | Daily Reach |
Leads | Leads | - | On-Facebook Leads | On-Facebook Leads |
Leads | Conversion Leads | - | Daily Reach | Daily Reach |
Leads | Leads | - | On-Facebook Leads | On-Facebook Leads |
Leads | Calls | - | Estimated Call Confirmation Clicks | Estimated Call Confirmation Clicks |
Leads | App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
Leads | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Leads | Daily Unique Reach | - | Daily Reach | Daily Reach |
App Promotion | App Installs | - | Facebook App Installs | Facebook App Installs |
App Promotion | App Installs with app events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
App Promotion | App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
App Promotion | App Installs | - | Facebook App Installs | Facebook App Installs |
App Promotion | Value | - | ||
App Promotion | App Installs | - | Facebook App Installs | Facebook App Installs |
App Promotion | App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
App Promotion | Value | - | ||
App Promotion | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Sales | Conversions | Add payment info | Facebook Add Payment Info (Facebook Pixel) | Facebook Add Payment Info (Facebook Pixel) |
Add to Cart | Facebook Add to Cart (Facebook Pixel) | Facebook Add to Cart (Facebook Pixel) | ||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) | Facebook Complete Registrations (Facebook Pixel) | ||
Donate | ||||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) | Facebook Initiate Checkout (Facebook Pixel) | ||
Purchase | Facebook Purchase (Facebook Pixel) | Facebook Purchase (Facebook Pixel) | ||
Start Trial | ||||
Subscribe | ||||
View Content | Facebook View Content (Facebook Pixel) | Facebook View Content (Facebook Pixel) | ||
Custom Conversion | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||
Sales | Value | - | ||
Sales | Landing Page Views | - | Facebook Landing Page Views | Facebook Landing Page Views |
Sales | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Sales | Impressions | - | Impressions | Impressions |
Sales | Daily Unique Reach | - | Daily Reach | Daily Reach |
Sales | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Sales | Daily Unique Reach | - | Daily Reach | Daily Reach |
Sales | App Events | Achieve Level | Facebook Mobile App Achievements | Facebook Mobile App Achievements |
Activate App | ||||
In-App Ad click | ||||
In-App Ad impression | ||||
Add Payment Info | Facebook Mobile App Payment Details | Facebook Mobile App Payment Details | ||
Add to Cart | Facebook Mobile App Adds to Cart | Facebook Mobile App Adds to Cart | ||
Add to Wishlist | Facebook Mobile App Adds to Wishlist | Facebook Mobile App Adds to Wishlist | ||
Complete Registration | Facebook Mobile App Registrations | Facebook Mobile App Registrations | ||
Complete Tutorial | ||||
Contact | ||||
Customize Product | ||||
Donate | ||||
Find Location | ||||
Initiate Checkout | Facebook Mobile App Checkouts | Facebook Mobile App Checkouts | ||
Purchase | Facebook Mobile App Purchase | Facebook Mobile App Purchase | ||
Rate | Facebook Mobile App Ratings | Facebook Mobile App Ratings | ||
Schedule | ||||
Search | Facebook Mobile App Searches | Facebook Mobile App Searches | ||
Spend Credits | Facebook Mobile App Credit Spends | Facebook Mobile App Credit Spends | ||
Start Trial | Facebook Mobile App Starts | Facebook Mobile App Starts | ||
Submit Application | ||||
Subscribe | ||||
Unlock Achievement | Facebook Mobile App Feature Unlocks | Facebook Mobile App Feature Unlocks | ||
View Content | Facebook Mobile App Content Views | Facebook Mobile App Content Views | ||
Sales | Conversions | - | ||
Sales | Conversations | - | New Messaging Conversation | New Messaging Conversation |
Sales | Conversions | Add payment info | Facebook Add Payment Info (Facebook Pixel) | Facebook Add Payment Info (Facebook Pixel) |
Add to Cart | Facebook Add to Cart (Facebook Pixel) | Facebook Add to Cart (Facebook Pixel) | ||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) | Facebook Complete Registrations (Facebook Pixel) | ||
Donate | ||||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) | Facebook Initiate Checkout (Facebook Pixel) | ||
Purchase | Facebook Purchase (Facebook Pixel) | Facebook Purchase (Facebook Pixel) | ||
Start Trial | ||||
Subscribe | ||||
View Content | Facebook View Content (Facebook Pixel) | Facebook View Content (Facebook Pixel) | ||
Custom Conversion | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||
Sales | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Sales | Impressions | - | Impressions | Impressions |
Sales | Daily unique reach | - | Daily Reach | Daily Reach |
Sales | Conversions | Add payment info | Facebook Add Payment Info (Facebook Pixel) | Facebook Add Payment Info (Facebook Pixel) |
Add to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | ||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | ||
Donate | ||||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | ||
Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | ||
Start Trial | ||||
Subscribe | ||||
View Content | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content Views | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content Views | ||
Custom Conversion | Custom Conversion (Pixel) | Custom Conversion (Pixel) | ||
Sales | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Sales | Impressions | - | Impressions | Impressions |
Sales | Daily unique reach | - | Daily Reach | Daily Reach |
Sales | Value | - | ||
Sales | Impressions | - | Impressions | Impressions |
Sales | Conversions events | Add to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart | Facebook Add to Cart (Facebook Pixel) + Facebook Mobile App Adds to Cart |
Add to Wishlist | Facebook Add to Wishlist (Facebook Pixel) + Facebook Mobile App Adds to Wishlist | Facebook Add to Wishlist (Facebook Pixel) +Facebook Mobile App Adds to Wishlist | ||
Complete Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | Facebook Complete Registrations (Facebook Pixel) + Facebook Mobile App Registrations | ||
Initiate Checkout | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | Facebook Initiate Checkout (Facebook Pixel) + Facebook Mobile App Checkouts | ||
Lead | On Facebook Leads | On Facebook Leads | ||
Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | Facebook Purchase (Facebook Pixel) + Facebook Mobile App Purchase | ||
Search | Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | Facebook Search (Facebook Pixel) + Facebook Mobile App Searches | ||
View Content | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content Views | Facebook View Content (Facebook Pixel) + Facebook Mobile App Content Views | ||
Sales | Link Clicks | - | Facebook Link Clicks | Facebook Link Clicks |
Objective | Optimization Goal | Ads Manager | Reporting |
Brand Awareness | Reach | Reach | Reach |
Impressions | Impressions | Impressions | |
Sends | LinkedIn Email Sends | LinkedIn Email Sends | |
Websites Visits | Impressions | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks |
Landing Page Clicks | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks | |
Sends | LinkedIn Email Sends | LinkedIn Email Sends | |
Engagements | Impressions | LinkedIn Total Engagements | LinkedIn Total Engagements |
Engagement Clicks | LinkedIn Total Engagements | LinkedIn Total Engagements | |
Sends | LinkedIn Email Sends | LinkedIn Email Sends | |
Video Views | Video Views | LinkedIn Video Views | LinkedIn Video Views |
Impressions | LinkedIn Video Views | LinkedIn Video Views | |
Lead Generation | Leads | LinkedIn One Click Leads | LinkedIn One Click Leads |
Clicks | LinkedIn One Click Leads | LinkedIn One Click Leads | |
Impressions | LinkedIn One Click Leads | LinkedIn One Click Leads | |
Sends | LinkedIn Email Sends | LinkedIn Email Sends | |
Website Conversions | Website Conversions | LinkedIn External Website Conversions | LinkedIn External Website Conversions |
Landing Page Clicks | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks | |
Impressions | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks | |
Sends | LinkedIn Email Sends | LinkedIn Email Sends | |
Job Applicant | Landing Page Clicks | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks |
Impressions | LinkedIn Landing Page Clicks | LinkedIn Landing Page Clicks |
Objective | Optimization Goal | Event | Ads Manager | Reporting |
Brand Awareness | Impressions | - | Impressions | Impressions |
Video Views | Video Views | - | Pinterest Total MRC Video Views | Pinterest Total MRC Video Views |
Considerations (Traffic) | Pin Clicks | - | Pinterest Pin Clicks | Pinterest Pin Clicks |
Catalog Sales | Conversions | Add to Cart | Pinterest Total Add to Cart Conversions | Pinterest Total Add to Cart Conversions |
Check Out | Pinterest Total Checkout Conversions | Pinterest Total Checkout Conversions | ||
Lead | Pinterest Total Leads | Pinterest Total Leads | ||
Sign Up | Pinterest Total Click Signup | Pinterest Total Click Signup | ||
Catalog sales | Pin Clicks | - | Pinterest Pin Clicks | Pinterest Pin Clicks |
Conversions | Impressions | Add to Cart | Pinterest Total Add to Cart Conversions | Pinterest Total Add to Cart Conversions |
Check Out | Pinterest Total Checkout Conversions | Pinterest Total Checkout Conversions | ||
Lead | Pinterest Total Leads | Pinterest Total Leads | ||
Sign Up | Pinterest Total Click Signup | Pinterest Total Click Signup |
Objective | Ad Format | Optimization Goal | Ads Manager | Reporting |
Awareness | SnapAds | Impressions | Impressions | Impressions |
Swipe Up | Snapchat Swipes | Snapchat Swipes | ||
Awareness | Story Ads | Impressions | Impressions | Impressions |
Story Opens | Snapchat Story Opens | Snapchat Story Opens | ||
Awareness | Collection Ad | Impressions | Impressions | Impressions |
Awareness | AR Lens | Impressions | Impressions | Impressions |
Swipe Up | Snapchat Swipes | Snapchat Swipes | ||
Share | Snapchat Shares | Snapchat Shares | ||
Awareness | Filter | Impressions | Impressions | Impressions |
Share | Snapchat Shares | Snapchat Shares | ||
App Installs | SnapAds | Install | Snapchat Total Installs | Snapchat Total Installs |
Impressions | Impressions | Impressions | ||
SwipeUp | Snapchat Swipes | Snapchat Swipes | ||
App Purchase | Snapchat Conversion Purchases Apps | Snapchat Conversion Purchases Apps | ||
App SignUp | Snapchat Conversion Sign Ups Apps | Snapchat Conversion Sign Ups Apps | ||
App Add to Cart | Snapchat Conversion Add Cart Apps | Snapchat Conversion Add Cart Apps | ||
App Installs | Story Ads | Install | Snapchat Total Installs App | Snapchat Total Installs App |
Impressions | Impressions | Impressions | ||
App Purchase | Snapchat Conversion Purchases App | Snapchat Conversion Purchases App | ||
Drive Traffic to Website | Story Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Page Views | Snapchat Conversion Page Views Web | Snapchat Conversion Page Views Web | ||
Collection Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes | |
Page Views | Snapchat Conversion Page Views Web | Snapchat Conversion Page Views Web | ||
Drive Traffic to App | Story Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Collection Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes | |
Engagement | Snap Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Story Ads | Story Opens | Snapchat Story Opens | Snapchat Story Opens | |
Filter | Shares | Snapchat Shares | Snapchat Shares | |
AR Lens | Shares | Snapchat Shares | Snapchat Shares | |
Swipe Up | Snapchat Swipes | Snapchat Swipes | ||
Video Views | Snap Ads | 15 Second Video View | Snapchat 15 Second Video View | Snapchat 15 Second Video View |
2 Second Video View | Snapchat Video Views | Snapchat Video Views | ||
Impressions | Impressions | Impressions | ||
Lead Generation | Snap Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Pixel Sign Up | Snapchat Conversions Sign Ups | Snapchat Conversions Sign Ups | ||
Story Ads | Story Opens | Snapchat Story Opens | Snapchat Story Opens | |
Collection Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes | |
Pixel SignUps | Snapchat Conversion Sign Ups | Snapchat Conversion Sign Ups | ||
App Conversions | Snap Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Install | Snapchat Total Installs App | Snapchat Total Installs App | ||
App Purchase | Snapchat Conversion Purchases App | Snapchat Conversion Purchases App | ||
App Sign Up | Snapchat Conversion Sign Ups App | Snapchat Conversion Sign Ups App | ||
App Conversions | Collection Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Install | Snapchat Total Installs App | Snapchat Total Installs App | ||
App Purchase | Snapchat Conversion Purchases App | Snapchat Conversion Purchases App | ||
App Sign Up | Snapchat Conversion Sign Ups App | Snapchat Conversion Sign Ups App | ||
App Add to Cart | Snapchat Conversion Add Cart App | Snapchat Conversion Add Cart App | ||
Website Conversions | SnapAds | Swipe Up | Snapchat Swipes | Snapchat Swipes |
Pixel Purchase | Snapchat Conversion Purchases Web | Snapchat Conversion Purchases Web | ||
Pixel Sign Up | Snapchat Conversion Sign Ups Web | Snapchat Conversion Sign Ups Web | ||
Pixel Add to Cart | Snapchat Conversions Add Cart Web | Snapchat Conversions Add Cart Web | ||
Page View | Snapchat Conversion Page Views Web | Snapchat Conversion Page Views Web | ||
Collection Ads | Swipe Up | Snapchat Swipes | Snapchat Swipes | |
Pixel Purchase | Snapchat Conversion Purchases Web | Snapchat Conversion Purchases Web | ||
Pixel Sign Up | Snapchat Conversion Sign Ups Web | Snapchat Conversion Sign Ups Web | ||
Pixel Add to Cart | Snapchat Conversions Add Cart Web | Snapchat Conversions Add Cart Web | ||
Page View | Snapchat Conversion Page Views Web | Snapchat Conversion Page Views Web | ||
Story Ads | Story Opens | Snapchat Story Opens | Snapchat Story Opens | |
Pixel Purchase | Snapchat Conversion Purchases Web | Snapchat Conversion Purchases Web | ||
Pixel Sign Up | Snapchat Conversion Sign Ups Web | Snapchat Conversion Sign Ups Web | ||
Catalog Sales | Collection Ads | Story Opens | Snapchat Story Opens | Snapchat Story Opens |
Pixel Purchase | Snapchat Conversions Purchase | Snapchat Conversions Purchase | ||
Pixel Add to Cart | Snapchat Conversions Add Cart | Snapchat Conversions Add Cart | ||
Pixel Sign Up | Snapchat Conversions Sign Ups | Snapchat Conversions Sign Ups | ||
Page Views | Snapchat Conversion Page Views | Snapchat Conversion Page Views | ||
Story Ads | Story Opens | Snapchat Story Opens | Snapchat Story Opens | |
Pixel Purchase | Snapchat Conversions Purchase | Snapchat Conversions Purchase | ||
SnapAds | Story Opens | Snapchat Story Opens | Snapchat Story Opens | |
Pixel Purchase | Snapchat Conversions Purchase | Snapchat Conversions Purchase | ||
Pixel Add to Cart | Snapchat Conversions Add Cart | Snapchat Conversions Add Cart | ||
Pixel Sign Up | Snapchat Conversions Sign Ups | Snapchat Conversions Sign Ups | ||
Page Views | Snapchat Conversion Page Views | Snapchat Conversion Page Views | ||
Swipe Up | Snapchat Swipes | Snapchat Swipes | ||
App Purchase | Snapchat Conversion Purchases App | Snapchat Conversion Purchases App | ||
Install | Snapchat Total Installs | Snapchat Total Installs | ||
App Add to Cart | Snapchat Conversion Add Cart App | Snapchat Conversion Add Cart App | ||
App Sign Up | Snapchat Conversions Sign Ups App | Snapchat Conversions Sign Ups App |
Objective | Optimization Goal | Event | Ads Manager | Reporting |
Reach | Reach with Engagement | - | Impressions | Ad Variant level: Twitter Post Impressions, Others: Impressions |
Maximum Reach | - | Impressions | Ad Variant level: Twitter Post Impressions, Others: Impressions | |
Video Views | Video Views | - | Twitter Total Video Views | Twitter Total Video Views |
15 s Video Views | - | - | - | |
3s/100% Video Views | - | Twitter Video 3s/100% Views | Twitter Video 3s/100% Views | |
6s Video Views | - | Twitter Video Views 6s | Twitter Video Views 6s | |
Pre-Roll View | Pre-roll Views | - | Twitter Post Video Total Views (In-stream views for Pre-roll) | Twitter Post Video Total Views (In-stream views for Pre-roll) |
3s/100% Pre Roll Views | - | Twitter Post Video 3s/100% Views (In-stream views for Pre-roll) | Twitter Post Video 3s/100% Views (In-stream views for Pre-roll) | |
6s Pre Roll Views | - | Twitter Post Video 6s Views (In-stream views for Pre-roll) | Twitter Post Video 6s Views (In-stream views for Pre-roll) | |
App Installs | App Installs | - | Twitter App Clicks | Ad Variant Level:-Twitter Post App Clicks Others:- Twitter App Clicks |
App Clicks | - | Twitter App Clicks | Ad Variant Level:-Twitter Post App Clicks Others:- Twitter App Clicks | |
Website Clicks | Link Clicks | - | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks |
Website Conversion | Sign Up | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | |
Download | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Site Visit | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Purchase | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Custom | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Added Payment Info | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Checkout Initiated | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Add to Wishlist | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Search | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Content View | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Complete Registrations | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Page View | Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | ||
Twitter Link Clicks | Ad Variant Level:-Twitter Post Link Clicks Others:- Twitter Link Clicks | |||
Engagement | Engagement | - | Twitter Engagements | Ad Variant Level:- Twitter Post Engagement Others:-Twitter Engagements |
Followers | Followers | - | Twitter Follows | Ad Variant Level:- Twitter Post Follows Others:- Twitter Follows |
App Re-Engagements | App Clicks | - | Twitter App Clicks | Ad Variant Level:- Twitter Post App Clicks Others:- Twitter App Clicks |
Objective | Optimization Goal | Event | Ads Manager | Reporting |
Reach | Reach | - | Daily Reach | Daily Reach |
Traffic | Click | - | Clicks | Clicks |
App Install | Click | - | Clicks | Clicks |
Video Views | 2 Second Video Views | - | Tiktok 2s Video Views | Tiktok 2s Video Views |
6 Second Video Views | - | Tiktok 6s Video Views | Tiktok 6s Video Views | |
Lead Generation | Leads | - | Clicks | Clicks |
Profile Visit | - | Impressions | Impressions | |
Follow | - | Tiktok Follows | Tiktok Follows | |
Conversions | Click | - | ||
Install | - | Tiktok Real Time Install | Tiktok Real Time Install | |
Conversion | View Content | Tiktok Total Content Views | Tiktok Total Content Views | |
Add to Cart | Tiktok Total Add to Cart | Tiktok Total Add to Cart | ||
Place an Order | Tiktok Place an Order | Tiktok Place an Order | ||
Complete Payment | Tiktok Complete Payment | Tiktok Complete Payment | ||
Catalog Sales | Click | - | Clicks | Clicks |
Install | - | Tiktok Real Time Install | Tiktok Real Time Install | |
Conversions | View Content | Tiktok Total Content Views | Tiktok Total Content Views | |
Add to Cart | Tiktok Total Add to Cart | Tiktok Total Add to Cart | ||
Place an Order | Tiktok Place an Order | Tiktok Place an Order | ||
Complete Payment | Tiktok Complete Payment | Tiktok Complete Payment |