General Ads Reporting Metrics
Updated
Metrics Name | Description |
Ad Set Lifetime Outbound Clicks | Total number of outbound clicks on your Ad Set |
Ad Set Lifetime Outbound Clicks CTR | Click through rate of the outbound clicks so far on your Ad Set |
Ad Set Lifetime Reach | Total reach obtained so far on your Ad set |
Ad Set Lifetime Spent (ARS) | Total amount you've spent so far in Argentine Peso for the lifetime of your Ad Set |
Ad Set Lifetime Spent (AUD) | Total amount you've spent so far in Australian Dollar for the lifetime of your Ad Set |
Ad Set Lifetime Spent (BRL) | Total amount you've spent so far in Brazilian Real for the lifetime of your Ad Set |
Ad Set Lifetime Spent (CAD) | Total amount you\'ve spent so far in Canadian Dollar for the lifetime of your Ad Set |
Ad Set Lifetime Spent (CHF) | Total amount you\'ve spent so far in Swiss Franc currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (CLP) | Total amount you\'ve spent so far in Chilean peso currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (CNY) | Total amount you\'ve spent so far in Chinese Yuan currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (COP) | Total amount you\'ve spent so far in Colombian Peso currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (CZK) | Total amount you\'ve spent so far in Czech Republic Koruna for the lifetime of your Ad Set |
Ad Set Lifetime Spent (DKK) | Total amount you\'ve spent so far in danish krone currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (EUR) | Total amount you\'ve spent so far in Euro currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (GBP) | Total amount you\'ve spent so far in British Pound currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (HKD) | Total amount you\'ve spent so far in Hong Kong Dollar currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (IDR) | Total amount you\'ve spent so far in Indonesian Rupiah currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (INR) | Total amount you\'ve spent so far in Indian Rupee currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (JPY) | Total amount you\'ve spent so far in Japanese Yen for the lifetime of your Ad Set |
Ad Set Lifetime Spent (MXN) | Total amount you\'ve spent so far in Mexican Peso currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (MYR) | Total amount you\'ve spent so far in Malaysian Ringgit currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (NOK) | Total amount you\'ve spent so far in Norwegian Krone currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (NZD) | The total amount you\'ve spent so far in NewZealand Dollar for the lifetime of your Ad Set |
Ad Set Lifetime Spent (PEN) | Total amount you\'ve spent so far in Sol currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (PHP) | Total amount you\'ve spent so far in Philippine peso currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (PLN) | Total amount you\'ve spent so far in Polish Zloty currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (RUB) | Total amount you\'ve spent so far in Russian Ruble currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (SEK) | Total amount you\'ve spent so far in Swedish Krona currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (TRY) | Total amount you\'ve spent so far in Turkish Lira currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (TWD) | Total amount you\'ve spent so far in New Taiwan currency for the lifetime of your Ad Set |
Ad Set Lifetime Spent (USD) | Total amount you\'ve spent so far in US Dollars currency |
Ad Set Lifetime Unique Outbound Clicks | The number of people who performed an outbound click for your Ad Set |
Ad Set Lifetime Unique Outbound Clicks CTR | Click through rate for unique outbound clicks |
Ad Set Lifetime Video Views to 100% | The number of times your video was viewed to 100% |
Ad Set Lifetime Video Views to 25% | The number of times your video was viewed to 25% |
Ad Set Lifetime Video Views to 50% | The number of times your video was viewed to 75% |
Ad Set Lifetime Video Views to 75% | The number of times your video was viewed to 75% |
Ad Set Lifetime Video Views to 95% | The number of times your video was viewed to 95% |
Ad Set Pacing Control Daily Spent Deviation | Daily spent deviation on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Expected Daily Spent | Expected Daily spent deviation on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Expected Spent | Expected spent on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Remaining Forecasted Optimization Goal | Remaining Forecasted Optimization Goal deviation on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Spent vs Ideal Pacing Percentage | Spent vs Ideal Pacing Percentage on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Time Elapsed Percentage | Time elapsed percentage on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Total Forecasted Optimization Goal | Total Forecasted Optimization Goal deviation on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Yesterday Spend Deviation | Yesterday Spend Deviation deviation on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Yesterday Spent | Yesterday Spent deviation on each Ad Set tagged to the Pacing Control |
Ad Set Rate Benchmark Percentage Deviation | Percentage Deviation from benchmarked value on each Ad Set tagged to the Pacing Control |
Ad Set Rate Benchmark Value | Benchmark Value of each Ad Set tagged to the Pacing Control |
Ad Set Remaining Budget | Budget left for your Ad Set |
Ad Set Remaining Client Budget | Budget of Client left for Ad Set |
Ad Stat Lifetime Outbound Clicks | The lifetime sum of outbound clicks of your ad stat |
Ad Stat Lifetime Outbound Clicks CTR | The lifetime percentage of outbound clicks of your ad stat |
Ad Stat Lifetime Unique Outbound Clicks | The lifetime sum of people who saw your ad stat and performed an outbound click |
Ad Stat Lifetime Unique Outbound Clicks CTR | The lifetime percentage of people who saw your ad stat and performed an outbound click |
Ad Study Impressions | Number of Impressions on your Ad Study |
Ad Study Impressions Cumulative | Total number of Impressions on your Ad Study |
Ad Study Spend Cumulative | Total amount spend on your Ad Study |
Ad Variant Cost Benchmark Percentage Deviation | Percentage deviation of actual cost to the benchmarked amount of your Ad Variant |
Ad Variant Cost Benchmark Value | Amount set as the benchmarked value of your Ad Variant |
Ad Variant Lifetime Unique Clicks | The number of unique clicks taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it based on audience interests. |
Ad Variant Lifetime 30-Sec Video Views | The number of times that your video was played for at least 30 seconds |
Ad Variant Lifetime App Store Clicks | Total number of app store clicks |
Ad Variant Lifetime Avg. Duration of Video Viewed | Total duration of video views divided by total number of video views |
Ad Variant Lifetime Clicks | Total number of clicks on your ad |
Ad Variant Lifetime Deep Link Clicks | Total number of deep link clicks |
Ad Variant Lifetime Frequency | Frequency for your ads |
Ad Variant Lifetime Impressions | Total number of impressions |
Ad Variant Lifetime Interest Frequency | The average number of times your ad was served to each person based on audience interests. |
Ad Variant Lifetime Spent | Total amount you\'ve spent so far for your Ad Variant |
Ad Variant Lifetime Spent (ARS) | Total amount you've spent so far in Argentine Peso for the lifetime of your Ad Variant |
Ad Variant Lifetime Spent (AUD) | Total amount you've spent so far in Australian Dollar for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (BRL) | Total amount you've spent so far in Brazilian Real for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (CAD) | Total amount you\'ve spent so far in Canadian Dollar for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (CHF) | Total amount you\'ve spent so far in Swiss Franc currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (CLP) | Total amount you\'ve spent so far in Chilean peso currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (CNY) | Total amount you\'ve spent so far in Chinese Yuan currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (COP) | Total amount you\'ve spent so far in Colombian Peso currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (CZK) | Total amount you\'ve spent so far in Czech Republic Koruna for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (DKK) | Total amount you\'ve spent so far in danish krone currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (EUR) | Total amount you\'ve spent so far in Euro currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (GBP) | Total amount you\'ve spent so far in British Pound currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (HKD) | Total amount you\'ve spent so far in Hong Kong Dollar currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (IDR) | Total amount you\'ve spent so far in Indonesian Rupiah currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (INR) | Total amount you\'ve spent so far in Indian Rupee currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (JPY) | Total amount you\'ve spent so far in Japanese Yen for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (MXN) | Total amount you\'ve spent so far in Mexican Peso currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (MYR) | Total amount you\'ve spent so far in Malaysian Ringgit currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (NOK) | Total amount you\'ve spent so far in Norwegian Krone currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (NZD) | Total amount you\'ve spent so far in NewZealand Dollar for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (PEN) | Total amount you\'ve spent so far in Sol currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (PHP) | Total amount you\'ve spent so far in Philippine peso currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (PLN) | Total amount you\'ve spent so far in Polish Zloty currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (RUB) | Total amount you\'ve spent so far in Russian Ruble currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (SEK) | Total amount you\'ve spent so far in Swedish Krona currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (TRY) | Total amount you\'ve spent so far in Turkish Lira currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (TWD) | Total amount you\'ve spent so far in New Taiwan currency for the lifetime of your Ad variant |
Ad Variant Lifetime Spent (USD) | Total amount you\'ve spent so far in US Dollars currency for the lifetime of your Ad Set |
Ad Variant Lifetime Video Views to 100% | The number of times your video was viewed to 100% |
Ad Variant Lifetime Video Views to 25% | The number of times your video was viewed to 25% |
Ad Variant Lifetime Video Views to 50% | The number of times your video was viewed to 50% |
Ad Variant Lifetime Video Views to 75% | The number of times your video was viewed to 75% |
Ad Variant Lifetime Video Views to 95% | The number of times your video was viewed to 95% |
Spent | Total amount you've spent so far on your Ad Entity |
Impressions | Total number of impressions |
Volume of Paid Initiatives | Number of paid initiatives/campaigns |
Spent using Stop Loss | Total amount spent using Stop Loss |
Spent using Smart Budget Allocation | Total amount spent using Smart Budget Allocation |
Ads Activated by Ad Rotation | Number of Ads activated by Ad Rotation |
Ads Paused by Ad Rotation | Number of Ads paused by Ad Rotation |
Number of times budget modified | Number of times budget modified |
Ads Activated by Stop Loss | Number of Ads activated by Stop Loss |
Ads Paused by Stop Loss | Number of Ads paused by Stop Loss |
Number of times bid modified | Number of times bid modified |
Spent using Smart Ad Rotation | Total amount spent using Smart Ad Rotation |
Spent using Smart Bidding | Total amount spent using Smart Bidding |
Spent (USD) | Total amount you've spent so far in US Dollars currency on your Ad Entities |
Cost Per 1,000 Impressions (CPM) | Amount spent for every 1000 impressions |
Pacing Control Days Elapsed | Difference in Start Date and End Date |
Pacing Control Days Remaining | Number of days remaining |
Total Results for Objective | This metric depicts the results of the default metric for your objective. For example, Link Clicks for Traffic objective, Video Views for Video Views objective, etc. To know exact metric and objective mapping, refer article \'List of Metrics Used to Map Campaign Objective\' on Knowledge Portal. |
Conversion Rate For Objective | Total results for your objective divided by no of impressions |
Cost Per Result | Total Spent divided by Total Results For Objective |
Clicks | Total number of clicks on your ad |
Click Through Rate | Total number of clicks divided by the number of impressions |
Pacing Control Budget | Budget on each campaign tagged to the Pacing Control |
Pacing Control Spent | Amount spent on each campaign tagged to the Pacing Control |
Pacing Control Daily Budget | Daily Budget on each campaign tagged to the Pacing Control |
Pacing Control Remaining Today Budget | Daily budget - Today Spent |
Pacing Control Hours Elapsed | Current time - Start time of campaign |
Pacing Control Today Spent | Amount spent today on each campaign tagged to the Pacing Control |
Pacing Control Yesterday Spent | Amount spent yesterday on each campaign tagged to the Pacing Control |
Paid Initiative Pacing Control Days Elapsed | Start date - Current Date |
Pacing Control Average Daily Spent | Total Spent till now / Days elapsed |
Pacing Control Required Daily Spent | Pacing Control Total Lifetime Budget / Total Duration (in days) |
Pacing Control Expected Spent | Time Elapsed(%) * Total Budget |
Pacing Control Remaining Budget | Total budget - Spent |
Paid Initiative Pacing Control Duration (Days) | Start date - Current Date |
Paid Initiative Pacing Control Days Remaining | End date - current date |
Paid Initiative Pacing Control Spent | Spent on each paid initiative tagged to the Pacing Control |
Pacing Control Duration (in days) | Start date - Current Date |
Paid Initiative Pacing Control Average Daily Spent | Total Spent till now / Days elapsed |
Paid Initiative Pacing Control Calculated Budget | Calculated Budget for each paid initiative tagged to the Pacing Control |
Paid Initiative Pacing Control Required Daily Budget | Pacing Control Total Lifetime Budget / Total Duration (in days) |
Paid Initiative Pacing Control Remaining Budget | Total budget - Spent |
Pacing Control Expected Goal Metric Value | Expected Goal Metric Value for each campaign tagged to the Pacing Control |
Cost Per Click | Total amount spent divided by the no. of clicks |
Engagement Rate | Track how actively involved with your content your audience is |
Results per Amount Spent | Total amount spent divided by total results |
Spend Cap | Overall limit on how much your ad account can spend. |
Daily Reach | Total daily reach obtained so far |
Engagements | Number of times a consumer engages with an ad |
Daily Budget | This is the amount you\'ve indicated you\'re willing to spend on a specific ad set per day on average. Each ad set will have a separate budget, so keep this in mind if you have more than one active ad set in your account. |
Reach | Total reach obtained so far |
Stop Loss Lifetime CPA | Total spent divided by total actions for Stop Loss |
Ad Variant Lifetime Reach | Total reach of your ad |
Volume of Ad Sets | Number of ad-sets |
Daily Cost Per 1,000 People Reached | Daily Amount spent for every 1000 people reached |
Volume of Ad Posts | Total number of ad posts |
Spent (INR) | Total amount you've spent so far in Indian Rupee currency on your Ad Entities |
Positive Sentiment Count (Paid + Organic) | Total count of Positive Sentiment of Paid & Organic |
Negative Sentiment Count (Paid + Organic) | Total count of Negative Sentiment of Paid & Organic |
Neutral Sentiment Count (Paid + Organic) | Total count of Neutral Sentiment of Paid & Organic |
Paid Initiative Lifetime Reach | Total reach obtained so far |
Volume of Ad Variants | Number of ad-variants |
Volume of Ad Variants Created | Number of ad-variants |
Total Spend USD (Adoption Data) | Total amount spend in US Dollar |
Spent (EUR) | Total amount you've spent so far in Euro currency on your Ad Entities |
Total Sentiment Count (Paid + Organic) | Total count of Sentiment of Paid & Organic |
Paid Initiative Lifetime Spent | Total amount you've spent so far on your Paid Initiative during its lifetime |
Negative Sentiment Percentage | Total negative sentiment divided by total sentiment |
Client Spent | Amount spent by client |
Ad Set Pacing Control Average Daily Spent | Average Daily Spent on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Remaining Budget | Remaining Budget on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Spent | Spent on each Ad Set tagged to the Pacing Control |
Positive Sentiment Percentage | Total positive sentiment divided by total sentiment |
Ad Set Pacing Control Calculated Budget | Calculated Budget for each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Days Elapsed | Days Elaspsed on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Deviation Rate (Percentage) | Deviation Rate on each Ad Set tagged to the Pacing Control |
Paid Initiative Lifetime Frequency | Frequency for your ads |
Ad Set Pacing Control Days Remaining | Days Remaining on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Duration (Days) | Duration in days for each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Ideal Pacing Percentage | Ideal Pacing Percentage for each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Spent Percentage | Spent percentage on each Ad Set tagged to the Pacing Control |
Ad Set Pacing Control Required Daily Budget | Daily Budget required for each Ad Set tagged to the Pacing Control |
Neutral Sentiment Percentage | Total negative sentiment divided by total sentiment |
Daily Unique Clicks | Number of people who clicked on your ad |
Cost Per Ad Post | Cost per ad post |
Total Post Assets | Total Number of Post Assets in the Creative Library (includes those made and not made in ACL) |
Volume of Approvals | Total number of approvals |
ACL created Post Assets | Total Number of Post Assets that were created through the ACL |
Volume of entities submitted for Approval | Number of total entities submitted for Approval |
Cumulative Post Spent | Total amount spent till now for the post |
Scheduled Exports | Number of exports scheduled automatically |
Paid Initiative Time Elapsed Percentage | Difference in Start Time and End Time calculated on most granular level i.e. milliseconds and then divided by total time in milliseconds |
Published Post Assets made from ACL | Total Number of Post Assets that are being used in Ads (includes only Post Assets made in ACL) |
Spent (AUD) | Total amount you've spent so far in Australian Dollar currency on your Ad Entities |
Appsflyer Cohort Revenue Sum within 30 DAY (User-acquisition) Install post Click | Revenue generated by the users who installed within 30 days |
Appsflyer Cohort Revenue Sum within 7 DAY (User-acquisition) Install post Click | Revenue generated by the users who installed within 7 days |
Ad Set Bid Amount Metric | Bid amount for your ad set |
Ad Set Time Elapsed Percentage | Difference in Start Time and End Time calculated on most granular level i.e. milliseconds and then divided by total time in milliseconds |
Ad Study Spend | Total spend on your Ad Study |
Cumulative Cost Per Click | Total cost per click |
Cumulative Cost Per 1,000 Impressions (CPM) | Total cost per 1000 impressions |
Spent (ARS) | Total amount you've spent so far in Argentina Pesos currency on your Ad Entities |
Spent (GBP) | Total amount you've spent so far in British Pound currency on your Ad Entites |
Appsflyer Cohort Revenue Sum 0 DAY (User-acquisition) Install post Click | Revenue generated by the users who installed within 0 days |
Appsflyer Cohort Revenue Sum 10 DAY (User-acquisition) Install post Click | Revenue generated by the users who installed within 10 days |
Appsflyer Cohort Revenue Sum 3 DAY (User-acquisition) Install post Click | Revenue generated by the users who installed within 3 days |
ACL approved Post Assets | Total Number of Post Assets in ACL that are approved |
Total estimated savings by campaign Smart budget Configurations | Total estimated savings in Campaigns where PBA is applied |
Ad Set Lifetime Spent | Total amount you\'ve spent so far |
Cost Per 1,000 People Reached | Amount spent to reach per 1000 people |
Number of Actions (Adoption Data) | Number of actions performed by the user |
Total Published Post Assets | Total Number of Post Assets that are being used in Ads (includes Post Assets made in ACL & other sources) |
Pacing Control Daily Spend Limit | Daily spend limit on each campaign tagged to the Pacing Control |
Spent (BRL) | Total amount you've spent so far in Brazillian Real currency on your Ad Entities |
Spent (JPY) | Total amount you've spent so far in Japanese Yen on your ad entities |
Actions 1 Day After Clicking | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 1 day after clicking. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. |
Actions 1 Day After Viewing | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 1 days after viewing. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions, 1 day after viewing. |
Actions 28 Days After Clicking | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 28 days after clicking. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. |
Actions 28 Days After Viewing | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 28 days after viewing. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. |
Actions 7 Days After Clicking | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 7 days after clicking. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. |
Actions 7 Days After Viewing | The number of actions taken on your ad, Page, app or event after your ad was served to someone, even if they didn\'t click on it 7 days after viewing. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions. |
Ad Rotation Pause Actions | Total Number of Ad Rotation Pause actions |
Ad Rotation Play Actions | Total Number of Ad Rotation Play actions |
Ad Set Client Daily Budget | Daily budget of client for Ad Set |
Ad Set Client Lifetime Budget | Lifetime budget of client for Ad Set |
Ad Set Daily Budget | Daily budget of Ad Set |
Ad Set Lifetime Unique Clicks | Number of people who clicked on your ad |
Ad Set Lifetime 30-Sec Video Views | The number of times that your video was played for at least 30 seconds |
Ad Set Lifetime App Store Clicks | Total number of app store clicks |
Ad Set Lifetime Avg. Duration of Video Viewed | Total duration of your video views divided by the total number of times your video was viewed |
Ad Set Lifetime Budget | Lifetime budget of Ad Set |
Ad Set Lifetime Clicks | Total no of clicks so far |
Ad Set Lifetime Cost Per Outbound Clicks | Total amount spent divided by no of outbound clicks |
Ad Set Lifetime Cost Per Unique Outbound Clicks | Total amount spent divided by no of unique outbound clicks |
Ad Set Lifetime Deep Link Clicks | Total number of deep link clicks (A type of destination URL in an ad that takes people to a specific page in an app) |
Ad Set Lifetime Estimated Ad Recall Lift (people) | An estimate of the number of additional people who may remember seeing your ads, if asked, within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives |
Ad Set Lifetime Estimated Ad Recall Lift (people) Lower Bound | Lower bound on the difference between the predicted recall of people who saw your ad compared to people who didn't see your ad set |
Ad Set Lifetime Estimated Ad Recall Lift (people) Upper Bound | Upper bound on the difference between the predicted recall of people who saw your ad compared to people who didn't see your ad set |
Ad Set Lifetime Estimated Ad Recall Lift Rate | The number of people who are likely to remember your ad two days after seeing it divided by the number of people you\'ve reached, expressed as a percentage. |
Ad Set Lifetime Estimated Ad Recall Lift Rate Lower Bound | Estimated ad recall lift (people) is a metric available for campaigns with a brand awareness, video views or the Page post engagement objective. |
Ad Set Lifetime Frequency | Frequency for your ads |
AppsFlyer Application Start | Start date of application |
Brand Lift | The estimated number of users in a sample survey whose perception of your brand changed as a result of your ads |
Buyers Reached | Number of buyers reached through your campaign in a given time frame |
Buyers Reached Cumulative | Number of buyers reached through your campaign during lifetime |
Case Close Time | Time a case is closed |
Case Creation Time | Time at which case is created |
Case Resolution Time | Difference in creation and close time |
Client Ad Set Lifetime Spent | Total amount client spent so far for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (ARS) | Total amount client spent so far in Argentine Peso for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (AUD) | Total amount client spent so far in Australian Dollar for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (BRL) | Total amount client spent so far in Brazilian Real for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (CAD) | Total amount client spent so far in Canadian Dollar for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (CHF) | Total amount client spent so far in Swiss Franc currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (CLP) | Total amount client spent so far in Chilean peso currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (CNY) | Total amount client spent so far in Chinese Yuan currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (COP) | Total amount client spent so far in Colombian Peso currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (CZK) | Total amount client spent so far in Czech Republic Koruna for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (DKK) | Total amount client spent so far in danish krone currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (EUR) | Total amount client spent so far in Euro currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (GBP) | Total amount client spent so far in British Pound currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (HKD) | Total amount client spent so far in Hong Kong Dollar currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (IDR) | Total amount client spent so far in Indonesian Rupiah currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (INR) | Total amount client spent so far in Indian Rupee currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (JPY) | Total amount client spent so far in Japanese Yen for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (MXN) | Total amount client spent so far in Mexican Peso currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (MYR) | Total amount client spent so far in Malaysian Ringgit currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (NOK) | Total amount client spent so far in Norwegian Krone currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (NZD) | The total amount client spent so far in NewZealand Dollar for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (PEN) | Total amount client spent so far in Sol currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (PHP) | Total amount client spent so far in Philippine peso currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (PLN) | Total amount client spent so far in Polish Zloty currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (RUB) | Total amount client spent so far in Russian Ruble currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (SEK) | Total amount client spent so far in Swedish Krona currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (TRY) | Total amount client spent so far in Turkish Lira currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (TWD) | Total amount client spent so far in New Taiwan currency for the lifetime of your Ad Set |
Client Ad Set Lifetime Spent (USD) | Total amount client spent so far in US Dollars currency for the lifetime of your Ad Set |
Client Ad Variant Lifetime Spent | Total amount client spent for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (ARS) | Total amount client spent so far in Argentine Peso for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (AUD) | Total amount client spent so far in Australian Dollar for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (BRL) | Total amount client spent so far in Brazilian Real for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (CAD) | Total amount client spent so far in Canadian Dollar for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (CHF) | Total amount client spent so far in Swiss Franc currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (CLP) | Total amount client spent so far in Chilean peso currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (CNY) | Total amount client spent so far in Chinese Yuan currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (COP) | Total amount client spent so far in Colombian Peso currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (CZK) | Total amount client spent so far in Czech Republic Koruna for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (DKK) | Total amount client spent so far in danish krone currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (EUR) | Total amount client spent so far in Euro currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (GBP) | Total amount client spent so far in British Pound currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (HKD) | Total amount client spent so far in Hong Kong Dollar currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (IDR) | Total amount client spent so far in Indonesian Rupiah currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (INR) | Total amount client spent so far in Indian Rupee currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (JPY) | Total amount client spent so far in Japanese Yen for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (MXN) | Total amount client spent so far in Mexican Peso currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (MYR) | Total amount client spent so far in Malaysian Ringgit currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (NOK) | Total amount client spent so far in Norwegian Krone currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (NZD) | The total amount client spent so far in NewZealand Dollar for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (PEN) | Total amount client spent so far in Sol currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (PHP) | Total amount client spent so far in Philippine peso currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (PLN) | Total amount client spent so far in Polish Zloty currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (RUB) | Total amount client spent so far in Russian Ruble currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (SEK) | Total amount client spent so far in Swedish Krona currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (TRY) | Total amount client spent so far in Turkish Lira currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (TWD) | Total amount client spent so far in New Taiwan currency for the lifetime of your Ad Variant |
Client Ad Variant Lifetime Spent (USD) | Total amount client spent so far in US Dollars currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent | Total amount client spent for the lifetime of your Paid Initiative |
Client Paid Initiative Lifetime Spent (ARS) | Total amount client spent so far in Argentine Peso for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (AUD) | Total amount client spent so far in Australian Dollar for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (BRL) | Total amount client spent so far in Brazilian Real for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (CAD) | Total amount client spent so far in Canadian Dollar for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (CHF) | Total amount client spent so far in Swiss Franc currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (CLP) | Total amount client spent so far in Chilean peso currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (CNY) | Total amount client spent so far in Chinese Yuan currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (COP) | Total amount client spent so far in Colombian Peso currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (CZK) | Total amount client spent so far in Czech Republic Koruna for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (DKK) | Total amount client spent so far in danish krone currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (EUR) | Total amount client spent so far in Euro currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (GBP) | Total amount client spent so far in British Pound currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (HKD) | Total amount client spent so far in Hong Kong Dollar currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (IDR) | Total amount client spent so far in Indonesian Rupiah currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (INR) | Total amount client spent so far in Indian Rupee currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (JPY) | Total amount client spent so far in Japanese Yen for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (MXN) | Total amount client spent so far in Mexican Peso currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (MYR) | Total amount client spent so far in Malaysian Ringgit currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (NOK) | Total amount client spent so far in Norwegian Krone currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (NZD) | The total amount client spent so far in NewZealand Dollar for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (PEN) | Total amount client spent so far in Sol currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (PHP) | Total amount client spent so far in Philippine peso currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (PLN) | Total amount client spent so far in Polish Zloty currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (RUB) | Total amount client spent so far in Russian Ruble currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (SEK) | Total amount client spent so far in Swedish Krona currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (TRY) | Total amount client spent so far in Turkish Lira currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (TWD) | Total amount client spent so far in New Taiwan currency for the lifetime of your Ad Variant |
Client Paid Initiative Lifetime Spent (USD) | Total amount client spent so far in US Dollars currency for the lifetime of your Ad Variant |
Client Spent (ARS) | Total amount client spent so far in Argentine Peso for the lifetime of your Ad Variant |
Client Spent (AUD) | Total amount client spent so far in Australian Dollar |
Client Spent (BRL) | Total amount client spent so far in Brazilian Real |
Client Spent (CAD) | Total amount client spent so far in Canadian Dollar |
Client Spent (CHF) | Total amount client spent so far in Swiss Franc currency |
Client Spent (CLP) | Total amount client spent so far in Chilean peso currency |
Client Spent (CNY) | Total amount client spent so far in Chinese Yuan currency |
Client Spent (COP) | Total amount client spent so far in Colombian Peso currency |
Client Spent (CZK) | Total amount client spent so far in Czech Republic Koruna |
Client Spent (DKK) | Total amount client spent so far in danish krone currency |
Client Spent (EUR) | Total amount client spent so far in Euro currency |
Client Spent (GBP) | Total amount client spent so far in British Pound currency |
Client Spent (HKD) | Total amount client spent so far in Hong Kong Dollar currency |
Client Spent (IDR) | Total amount client spent so far in Indonesian Rupiah currency |
Client Spent (INR) | Total amount client spent so far in Indian Rupee currency |
Client Spent (JPY) | Total amount client spent so far in Japanese Yen |
Client Spent (KRW) | Total amount client spent so far in South Korean won currency |
Client Spent (MXN) | Total amount client spent so far in Mexican Peso currency |
Client Spent (MYR) | Total amount client spent so far in Malaysian Ringgit currency |
Client Spent (NOK) | Total amount client spent so far in Norwegian Krone currency |
Client Spent (NZD) | The total amount client spent so far in NewZealand Dollar |
Client Spent (PEN) | Total amount client spent so far in Sol currency |
Client Spent (PHP) | Total amount client spent so far in Philippine peso currency |
Client Spent (PLN) | Total amount client spent so far in Polish Zloty currency |
Client Spent (RUB) | Total amount client spent so far in Russian Ruble currency |
Client Spent (SEK) | Total amount client spent so far in Swedish Krona currency |
Client Spent (SGD) | Total amount client spent so far in Singapore Dollar currency |
Client Spent (TRY) | Total amount client spent so far in Turkish Lira currency |
Client Spent (TWD) | Total amount client spent so far in New Taiwan currency |
Client Spent (USD) | Total amount client spent so far in US Dollars currency |
Client Spent (ZAR) | Total amount client spent so far in South African Rand |
Conversions Reached | Total conversions reached during that time frame |
Conversions Reached Cumulative | Total conversions reached during lifetime |
Conversions Reached Percent | The number of conversions divided by the number of total ad interactions that can be tracked to a conversion during the same time period |
Conversions Reached Percent Cumulative | The number of conversions divided by the number of total ad interactions that can be tracked to a conversion during lifetime |
Cost Per Brand Lift | The average cost for a lifted user who's now thinking about your brand after viewing your ads |
Cost Per Brand Lift Cumulative | The cumulative average cost for a lifted user who's now thinking about your brand after viewing your ads |
Cost Per Daily Unique Click | Total amount spent divided by the no. of Unique clicks |
Count (Strategy Group) | Count of documents matching the criteria specified. |
Cumulative Impressions | Total number of impressions |
Daily Unique Click Through Rate | Number of people who clicked on your ad divided by number of impressions |
Estimated Audience Reach | The number of people who saw your ads at least once |
Flashtalking Sales Value | The sales value of the order as provided by the advertiser on confirmation page |
Lifetime Cost per Estimated Ad Recall Lift (people) | Lifetime cost for the estimated incremental number of people who recall your ad divided by the number of people that your ad reached |
Mediaplex Clicks | Number of clicks on your ad |
Mediaplex Impressions | The amount spent for every 1000 People estimated to recall your ad in the lifetime of an Ad. |
Mediaplex ROI | The total number of clicks on your ad. This may include offsite clicks to your website, Page likes, post comments, event responses or app installs. |
Monthly Budget | The number of times your ad was served. On our mobile apps an ad is counted as served the first time it\'s viewed. On all other Facebook interfaces, an ad is served the first time it\'s placed in a person\'s News Feed or each time it\'s placed in the right column. |
Nextdoor Conversions | Return on Investment (ROI) of the paid initiative. |
Num Export Count For Dashboard | Number of times a dashboard is exported |
Num Export Count For Widget | Number of times a widget is exported |
Number of channels supported by Sprinklr Ads Reporting | Number of channels supported by Sprinklr Ads Reporting |
Number of dashboards viewed | Number of dashboards viewed |
Number of exports for Pivots | Number of exports for Pivots |
Number of external dashboards viewed | Number of external dashboards viewed |
Number of levels in pivots | Number of levels in pivots |
Number of metrics used in multi channel widgets | Number of metrics used in multi channel widgets |
Number of metrics used in single channel widgets | Number of metrics used in single channel widgets |
Number of metrics used in unified widgets | Number of metrics used in unified widgets |
Number of paid widgets viewed | Number of paid widgets viewed |
Number of pivots shared | Number of pivots shared |
Number of pivots shared | Number of pivots shared |
Number of pivots viewed | Number of pivots viewed |
Number of third party analytics solutions integrated with Sprinklr Ads Reporting | Number of third party analytics solutions integrated with Sprinklr Ads Reporting |
Number of third party analytics solutions supported by Sprinklr Ads Reporting | Number of third party analytics solutions supported by Sprinklr Ads Reporting |
Number of third party metrics used in pivots | Number of third party metrics used in pivots |
Number of third party metrics used in widgets | Number of third party metrics used in widgets |
Number of unified widgets created in paid dashboards viewed | Number of unified widgets created in paid dashboards viewed |
Number of widgets filtered with Custom Fields/Sprinklr Campaigns | Number of widgets filtered with Custom Fields/Sprinklr Campaigns |
Number of widgets viewed in advertising | Number of widgets viewed in advertising |
Pacing Control Daily Spent Deviation | Pacing Required Daily Budget - Pacing Control Daily Spent |
Pacing Control Forecasted Spend to Meet Goal | Cost per Optimization Goal * Pacing Control Goal Metric Value |
Pacing Control Remaining Daily Spend | Daily Budget - Spend till now on that day |
Pacing Control Remaining Forecasted Optimization Goal | Remaining Budget / Cost per Optimization Goal |
Pacing Control Projected Delivery % Based off past 3 days | Depicts your projected delivery percentage based off past 3 days i.e. ((Remaining days * (Pacing Control 3 day run rate)) + spent) * 100 / total budget |
Pacing Control Projected Delivery % Based off Yesterday | Depicts your projected delivery percentage based off yesterday spent i.e. ((Remaining days * (Pacing Control Yesterday Spent)) + spent) * 100 / total budget |
Pacing Control Required Daily Budget | Pacing Control Total Lifetime Budget / Total Duration (in days) |
Pacing Control Spent vs Ideal Pacing Percentage | Spend to Date/Total Budget) – (Days Elapsed/Total Days in Flight |
Pacing Control Time Elapsed Percentage | Difference in Start Time and End Time calculated on most granular level i.e. milliseconds and then divided by total time in milliseconds |
Pacing Control Total Forecasted Optimization Goal | Current Optimization Goal + Remaining Forecasted Optimization Goal |
Pacing Control Yesterday Spend Deviation | Pacing Required Daily Budget - Pacing Control Yesterday Spent |
Paid Case Count | Number of paid cases |
Paid Initiative Client Daily Budget | Daily Budget of client for Paid Initiative |
Paid Initiative Client Lifetime Budget | Lifetime Budget of client for paid initiative |
Paid Initiative Daily Budget | Daily Budget for your Paid Initiative |
Paid Initiative Lifetime 30-Sec Video Views | The number of times that your video was played for at least 30 seconds |
Paid Initiative Lifetime App Store Clicks | The total number of App Store clicks as a result of your ad. |
Paid Initiative Lifetime Avg. Duration of Video Viewed | Total duration of video viewed divided by number of times video was viewed |
Paid Initiative Lifetime Budget | Total lifetime budget for paid initiative |
Paid Initiative Lifetime Clicks | Total no of clicks so far |
Paid Initiative Lifetime Cost Per Outbound Clicks | Total amount spent divided by number of outbound clicks |
Paid Initiative Lifetime Cost Per Unique Outbound Clicks | Total amount spent divided by number of unique outbound clicks |
Paid Initiative Lifetime Deep Link Clicks | Total number of deep link clicks (A type of destination URL in an ad that takes people to a specific page in an app) |
Paid Initiative Lifetime Estimated Ad Recall Lift (people) | An estimate of the number of additional people who may remember seeing your ads, if asked, within two days. This metric is only available for assets that are part of the Brand Awareness, Post Engagement and Video Views objectives |
Paid Initiative Lifetime Estimated Ad Recall Lift (people) Lower Bound | Lower bound on the difference between the predicted recall of people who saw your ad compared to people who didn't see your paid intiative |
Paid Initiative Lifetime Estimated Ad Recall Lift (people) Upper Bound | Upper bound on the difference between the predicted recall of people who saw your ad compared to people who didn't see your paid intiative |
Paid Initiative Lifetime Impressions | Total number of impressions |
Paid Initiative Lifetime Outbound Clicks | Total number of outbound clicks |
Paid Initiative Lifetime Outbound Clicks CTR | Click through rate outbound clicks |
Paid Initiative Lifetime Spent (ARS) | Total amount spent so far in Argentine Peso for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (AUD) | Total amount spent so far in Australian Dollar for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (BRL) | Total amount spent so far in Brazilian Real for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (CAD) | Total amount spent so far in Canadian Dollar for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (CHF) | Total amount spent so far in Swiss Franc currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (CLP) | Total amount spent so far in Chilean peso currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (CNY) | Total amount spent so far in Chinese Yuan currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (COP) | Total amount spent so far in Colombian Peso currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (CZK) | Total amount spent so far in Czech Republic Koruna for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (DKK) | Total amount spent so far in danish krone currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (EUR) | Total amount spent so far in Euro currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (GBP) | Total amount spent so far in British Pound currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (HKD) | Total amount spent so far in Hong Kong Dollar currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (IDR) | Total amount spent so far in Indonesian Rupiah currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (INR) | Total amount spent so far in Indian Rupee currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (JPY) | Total amount spent so far in Japanese Yen for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (MXN) | Total amount spent so far in Mexican Peso currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (MYR) | Total amount spent so far in Malaysian Ringgit currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (NOK) | Total amount spent so far in Norwegian Krone currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (NZD) | The total amount spent so far in NewZealand Dollar for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (PEN) | Total amount spent so far in Sol currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (PHP) | Total amount spent so far in Philippine peso currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (PLN) | Total amount spent so far in Polish Zloty currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (RUB) | Total amount spent so far in Russian Ruble currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (SEK) | Total amount spent so far in Swedish Krona currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (TRY) | Total amount spent so far in Turkish Lira currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (TWD) | Total amount spent so far in New Taiwan currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Spent (USD) | Total amount spent so far in US Dollars currency for the lifetime of your Paid Initiative |
Paid Initiative Lifetime Unique Clicks | Number of people who clicked on your ad |
Paid Initiative Lifetime Unique Outbound Clicks | The number of people who performed an outbound click for your Paid Initiative |
Paid Initiative Lifetime Unique Outbound Clicks CTR | Click through rate of unique outbound clicks so far |
Paid Initiative Lifetime Video Views to 100% | The number of times your video was viewed to 100% |
Paid Initiative Lifetime Video Views to 25% | The number of times your video was viewed to 25% |
Paid Initiative Lifetime Video Views to 50% | The number of times your video was viewed to 75% |
Paid Initiative Lifetime Video Views to 75% | The number of times your video was viewed to 75% |
Paid Initiative Lifetime Video Views to 95% | The number of times your video was viewed to 95% |
Paid Initiative Pacing Control Daily Spent Deviation | Pacing Required Daily Budget - Pacing Control Daily Spent (of your Paid Initiative) |
Paid Initiative Pacing Control Expected Daily Spent | Pacing Control Total Lifetime Budget / Total Duration (in days) |
Paid Initiative Pacing Control Expected Spent | Time Elapsed(%) * Total Budget |
Paid Initiative Pacing Control Remaining Forecasted Optimization Goal | Remaining Budget / Cost per Optimization Goal |
Paid Initiative Pacing Control Spent vs Ideal Pacing Percentage | Spend to Date/Total Budget) – (Days Elapsed/Total Days in Flight |
Paid Initiative Pacing Control Time Elapsed Percentage | From Start Time to Present Time) v/s Total Time (difference in Start Time and End Time calculated on most granular level i.e. milliseconds and then divided by total time in milliseconds |
Paid Initiative Pacing Control Total Forecasted Optimization Goal | Current Optimization Goal + Remaining Forecasted Optimization Goal |
Paid Initiative Pacing Control Yesterday Spend Deviation | Pacing Required Daily Budget - Pacing Control Yesterday Spent |
Paid Initiative Pacing Control Yesterday Spent | Amount spent yesterday |
Paid Initiative Remaining Budget | Remaining budget for your Paid Initiative |
Paid Initiative Remaining Client Budget | Remaining budget of client for Paid Initiative |
Pixel Fires | When a pixel is delivered on a page. |
Product Negative Sentiment Count (Paid + Organic) | Total paid & organic negative sentiment of your product |
Product Negative Sentiment Percentage | Total negative sentiment divided by total sentiment |
Product Neutral Sentiment Count (Paid + Organic) | Total paid & organic neutral sentiment of your product |
Product Neutral Sentiment Percentage | Total neutral sentiment divided by total sentiment |
Product Positive Sentiment Count (Paid + Organic) | Total paid & organic positive sentiment of your product |
Product Positive Sentiment Percentage | Total positive sentiment divided by total sentiment |
Product Total Sentiment Count (Paid + Organic) | Total paid & organic sentiment of your product |
Responders Control Cumulative | |
Results per Amount Spent (CPA) | Spend divided by total results |
Spent (CAD) | Total amount you've spent so far in Canadian Dollar on your Ad entities |
Spent (CHF) | Total amount you've spent so far in Swiss Franc on your Ad entities |
Spent (CLP) | Total amount you've spent so far in Chiliean Peso on your Ad entities |
Spent (CNY) | Total amount you've spent so far in Chinese Yuan on your Ad entities |
Spent (COP) | Total amount you've spent so far in Colombian Peso on your Ad entities |
Spent (CZK) | Total amount you've spent so far in Czech Republic Koruna on your Ad entities |
Spent (DKK) | Total amount you've spent so far in Danish Krone on your Ad entities |
Spent (HKD) | Total amount you've spent so far in Hongkong Dollar on your Ad entities |
Spent (IDR) | Total amount you've spent so far in Indonesian Rupiah on your Ad entities |
Spent (KRW) | Total amount you've spent so far in South Korean won on your Ad Entities |
Spent (MXN) | Total amount you've spent so far in Mexican Peso on your Ad entities |
Spent (MYR) | Total amount you've spent so far in Malaysian Ringgit on your Ad entities |
Spent (NOK) | Total amount you've spent so far in Norwegian Krone currency on your Ad entities |
Spent (NZD) | Total amount you've spent so far in NewZealand Dollar on your Ad Entities |
Spent (PEN) | Total amount you've spent so far in Sol on your Ad Entities |
Spent (PHP) | Total amount you've spent so far in Philippine pes on your Ad Entities |
Spent (PLN) | Total amount you\'ve spent so far in Polish Zloty currency |
Spent (RUB) | Total amount you\'ve spent so far in Russian Ruble currency |
Spent (SEK) | Total amount you've spent so far in Swedish Krona on your Ad entities |
Spent (SGD) | The total amount you've spent so far in Singapore Dollar on your Ad entities |
Spent (TRY) | Total amount you've spent so far in Turkish Lira on your Ad entities |
Spent (TWD) | Total amount you\'ve spent so far in New Taiwan dollar currency |
Spent (ZAR) | Total amount you've spent so far in South African Rand on your Ad Entities |
Spent Via Sprinklr (Created only) (Adoption Data) | Total Spent Value of only Sprinklr Created Campaigns |
Spent using Ad Scheduling | Total Spent using Ad Scheduling |
Total Bid Changes | Total change in Bid |
Total Budget Changes | Total change in budget |
Total estimated savings by ad set Smart budget Configurations | Total estimated savings in Ad Sets where PBA is applied |
Total number of Segment Audiences | Total number of Segment Audiences |
Unified Ad Level Clicks | Sum of Paid & Organic Clicks on Ad Level |
Unified Ad Level Engagements | Sum of Paid & Organic Engagement on Ad Level |
Unified Ad Level Impressions | Sum of Paid & Organic Impressions on Ad Level |
Unified Ad Level Spent | Sum of Paid & Organic Spent on Ad Level |
Unified Clicks | Sum of Paid & Organic Clicks |
Unified Impressions | Sum of Paid & Organic Impressions |
Unified Mobile App Installs | Number of unique app installs |
Unified Post Engagements | Sum of Paid & Organic Engagements for your Post |
Unique Clicks | Number of people who clicked on your ad |
Volume of Ad Set Tags | Total number of Paid Initiative Tags |
Volume of Ad Variant Tags | Total number of Ad Varaint Tags |
Volume of Paid Initiative Tags | Total number of Paid Initiative Tags |