Snapchat Ads Reporting Metrics
Updated
Leverage this detailed list of all Snapchat metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Below is a list of all Snapchat metrics, along with their descriptions.
Snapchat Metric Name | Description | Sprinklr Metric Name |
15 Second Video Views | The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it's shorter than 15 seconds, or a swipe-up action on the ad. | Snapchat 15-second video views |
2 Second Video Views | The number of times your Top Snap was viewed to 97%. | Snapchat Video Views |
2 Second Video Views (View Time Only) | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe-ups. | Snapchat 2-second video views (View Time only) |
Adds to Carts | The total number of times a user added an item to their cart in your App or website. | Snapchat Conversion Add Cart |
adSetSnapchatLifetimeConversionPurchases | The total value of purchases made in your App or website. | Snapchat Conversion Purchases Value (7-Day Swipe Up 1 Day View ) |
App Install | Total Number of App Installs. | Snapchat Ios Installs App |
App Installs | The number of times your App was installed. | Snapchat Total Installs |
App Installs (Android Only) Total (7 D Swipe 1 D View) | The total number of times your App was installed on android in the given attribution window. | Snapchat Android Installs (7-Day Swipe Up 1 Day View) |
App Installs (iOS Only) | The total number of times your App was installed on iOS. | Snapchat Ios Installs |
App Installs (iOS Only) (7 D Swipe 1 D View) | The number of installs on device type iOS in the given attribution window. | Snapchat Ios Installs App (7-Day Swipe Up 1 Day View) |
Average Screen Time | Total time spent on top Snap Ad (milliseconds). | Snapchat Screen Time |
Average Camera Playtime | The average amount of time, in seconds, that a Snapchatter interacts with your ad. | Snapchat Average Camera Playtime |
Checkouts Started (7 D Swipe 1 D View) | The total number of times a user has started a checkout in your App or website in the given attribution window. | Snapchat Conversion Start Checkout (7-Day Swipe Up 1 Day View) |
Content Viewed | The total number of times a user viewed content in your App or website. | Snapchat Conversion View Content |
Frequency | Average # of Impressions per User Reached (any snap ad type). | Snapchat Frequency |
Gross Impressions | Impressions by Gross amount of your ad. | Snapchat Gross Impressions |
Measured Impressions | Number of impressions that were measured for viewability. | Snapchat Measured Impressions |
Non Viewable Impressions | Number of impressions that are not viewable on a user's screen for at least 1 second for display ads and 2 seconds for video ads. | Snapchat Non Viewable Impressions |
not-in-native App Installs (iOS Only) App (7 D Swipe 7 D View) | The number of installs of your App on iOS devices, only by App in the attribution window of 7 Days. | Snapchat Ios Installs App (7 Day Swipe Up 7 Day View) |
not-in-native App Installs (iOS Only) Swipe Up (7 D Swipe 1 D View) | The number of installs of your App on iOS devices, only by Swipe Up in the attribution window of 7 Days. | Snapchat Ios Installs Swipe Up (7 Day Swipe Up 1 Day View) |
not-in-native App Installs (iOS Only) Swipe Up (7 D Swipe 1 D View) | The number of installs of your App on iOS devices, only by Swipe Up in the attribution window of 7 Days. | Snapchat Ios Installs Swipe Up (7 Day Swipe Up 7 Day View) |
not-in-native App Installs (iOS Only) Total (7 D Swipe 1 D View) | The total number of installs of your App on iOS devices in the given attribution window. | Snapchat Ios Installs (7 Day Swipe Up 1 Day View) |
not-in-native App Installs (iOS Only) Total (7 D Swipe 7 D View) | The number of installs of your App on iOS devices, only by Total in the attribution window of 7 Days. | Snapchat Ios Installs (7 Day Swipe Up 7 Day View ) |
not-in-native App Installs (iOS Only) View (7 D Swipe 1 D View) | The number of installs of your App on iOS devices, only by View in the attribution window of 7 Days. | Snapchat Ios Installs View (7 Day Swipe Up 1 Day View) |
not-in-native App Installs (iOS Only) View (7 D Swipe 7 D View) | The number of installs of your App on iOS devices, only by View in the attribution window of 7 Days. | Snapchat Ios Installs View (7 Day Swipe Up 7 Day View) |
not-in-native App Installs (iOS Only) Web (7 D Swipe 1 D View) | The number of installs of your App on iOS devices, only by Web in the attribution window of 7 Days. | Snapchat Ios Installs Web (7 Day Swipe Up 1 Day View) |
not-in-native App Installs (iOS Only) Web (7 D Swipe 7 D View) | The number of installs of your App on iOS devices, only by Web in the attribution window of 7 Days. | Snapchat Ios Installs Web (7 Day Swipe Up 7 Day View) |
not-in-native Lifetime Add to Carts | On a lifetime basis, the add to carts for your lifetime ads at the Paid Initiative level. | Paid Initiative Life Time Conversion Add Cart |
not-in-native Lifetime Adds of Billing Information | On a lifetime basis, the adds of billing information. | Ad Variant Life Time Conversion Add Billing |
not-in-native Lifetime Adds of Billing Information | On a lifetime basis, the additions of billing information by a user on your website or App as a result at the Ad Set level. | Ad Set Life Time Conversion Add Billing |
not-in-native Lifetime Adds of Billing Information | On a lifetime basis, the additions of billing information by a user on your website or App as a result at the Paid Initiative level. | Paid Initiative Life Time Conversion Add Billing |
not-in-native Lifetime Adds to Cart | On a lifetime basis, the add to carts for your lifetime ads. | Ad Variant Life Time Conversion Add Cart |
not-in-native Lifetime Adds to Cart | On a lifetime basis, the add to carts for your lifetime ads at the Ad Set level. | Ad Set Life Time Conversion Add Cart |
not-in-native Lifetime Android Installs | Number of times your App was installed on android. | Ad Set Snapchat Lifetime Android Installs |
not-in-native Lifetime Android Installs | Number of times your App was installed on android. | Paid Initiative Snapchat Lifetime Android Installs |
not-in-native Lifetime App Opens | On a lifetime basis, the total number of App opens for your ads on Ad Set level. | Ad Variant Life Time Conversion App Opens |
not-in-native Lifetime App Opens | On a lifetime basis, the total number of App opens for your ads on Ad Set level. | Ad Set Life Time Conversion App Opens |
not-in-native Lifetime App Opens | On a lifetime basis, the total number of App opens for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion App Opens |
not-in-native Lifetime Attachment Average Read Percent | On a lifetime basis, the average # of read percentage. | Ad Set Snapchat Lifetime Attachment Avg. Read Percent |
not-in-native Lifetime Attachment Average Read Percent | On a lifetime basis, the average # of read percentage at the Paid Initiative Level. | Paid Initiative Snapchat Lifetime Attachment Avg. Read Percent |
not-in-native Lifetime Attachment Average View Completion | On a lifetime basis, the average # completed views for your video ads. | Ad Set Snapchat Lifetime Attachment Avg. View Completion |
not-in-native Lifetime Attachment Average View Completion | On a lifetime basis, the average # completed views for your video ads at the Paid Initiative level. | Paid Initiative Snapchat Lifetime Attachment Avg. View Completion |
not-in-native Lifetime Attachment Average View Time | The average time spent watching your attachment (any attachment). | Ad Set Snapchat Lifetime Attachment Avg. View Time |
not-in-native Lifetime Attachment Average View Time | The average time spent watching your attachment (any attachment). | Paid Initiative Snapchat Lifetime Attachment Avg. View Time |
not-in-native Lifetime Attachment Frequency | Average # of Attachment Views per User Reached. | Ad Set Snapchat Lifetime Attachment Frequency |
not-in-native Lifetime Attachment Frequency | Average # of Attachment Views per User Reached. | Paid Initiative Snapchat Lifetime Attachment Frequency |
not-in-native Lifetime Attachment Impressions | Number of impressions on your attachments. | Ad Set Snapchat Lifetime Attachment Impressions |
not-in-native Lifetime Attachment Impressions | Number of impressions on your attachments. | Paid Initiative Snapchat Lifetime Attachment Impressions |
not-in-native Lifetime Attachment Quartile 1 | The number of long form video views watched to 25%. | Ad Set Snapchat Lifetime Attachment Quartile 1 |
not-in-native Lifetime Attachment Quartile 1 | The number of long form video views watched to 25%. | Paid Initiative Snapchat Lifetime Attachment Quartile 1 |
not-in-native Lifetime Attachment Quartile 2 | The number of long form video views watched to 50%. | Ad Set Snapchat Lifetime Attachment Quartile 2 |
not-in-native Lifetime Attachment Quartile 2 | The number of long form video views watched to 50%. | Paid Initiative Snapchat Lifetime Attachment Quartile 2 |
not-in-native Lifetime Attachment Quartile 3 | The number of long form video views watched to 75%. | Ad Set Snapchat Lifetime Attachment Quartile 3 |
not-in-native Lifetime Attachment Quartile 3 | The number of long form video views watched to 75%. | Paid Initiative Snapchat Lifetime Attachment Quartile 3 |
not-in-native Lifetime Attachment Read Quartile 1 | On a lifetime basis, the video views for read ads upto 25%. | Ad Set Snapchat Lifetime Attachment Read Quartile 1 |
not-in-native Lifetime Attachment Read Quartile 1 | The number of long form video views watched to 25%. | Paid Initiative Snapchat Lifetime Attachment Read Quartile 1 |
not-in-native Lifetime Attachment Read Quartile 2 | On a lifetime basis, the video views for read ads upto 50%. | Ad Set Snapchat Lifetime Attachment Read Quartile 2 |
not-in-native Lifetime Attachment Read Quartile 2 | The number of long form video views watched to 50%. | Paid Initiative Snapchat Lifetime Attachment Read Quartile 2 |
not-in-native Lifetime Attachment Read Quartile 3 | On a lifetime basis, the video views for read ads upto 75%. | Ad Set Snapchat Lifetime Attachment Read Quartile 3 |
not-in-native Lifetime Attachment Read Quartile 3 | The number of long form video views watched to 75%. | Paid Initiative Snapchat Lifetime Attachment Read Quartile 3 |
not-in-native Lifetime Attachment Total View Time | Total Attachment View Time in milli-seconds (any attachment). | Ad Set Snapchat Lifetime Attachment Total View Time |
not-in-native Lifetime Attachment Total View Time | Total Attachment View Time in milli-seconds (any attachment). | Paid Initiative Snapchat Lifetime Attachment Total View Time |
not-in-native Lifetime Attachment Uniques | # of unique attachment impressions (any attachment). | Ad Set Snapchat Lifetime Attachment Uniques |
not-in-native Lifetime Attachment Uniques | # of unique attachment impressions (any attachment). | Paid Initiative Snapchat Lifetime Attachment Uniques |
not-in-native Lifetime Attachment View Completion | The number of long form video views watched to completion. | Ad Set Snapchat Lifetime Attachment View Completion |
not-in-native Lifetime Attachment View Completion | The number of long form video views watched to completion. | Paid Initiative Snapchat Lifetime Attachment View Completion |
not-in-native Lifetime Average View Time | Average Top Snap view time per User Reached (any snap ad type). Use avg_screen_time_millis instead. | Ad Set Snapchat Lifetime Avg. View time |
not-in-native Lifetime Average View Time | Average Top Snap view time per User Reached (any snap ad type). Use avg_screen_time_millis instead. | Paid Initiative Snapchat Lifetime Avg. View Time |
not-in-native Lifetime Checkouts Started | On a lifetime basis, the total number of checkouts initiated as a result of your ads. | Ad Variant Life Time Conversion Start Checkout |
not-in-native Lifetime Checkouts Started | On a lifetime basis, the total number of checkouts initiated as a result of your ads at the Ad Set level. | Ad Set Life Time Conversion Start Checkout |
not-in-native Lifetime Checkouts Started | On a lifetime basis, the total number of checkouts initiated as a result of your ads at the Paid Initiative level. | Paid Initiative Life Time Conversion Start Checkout |
not-in-native Lifetime Content Viewed | On a lifetime basis, the total number of content viewed as a result of your ads. | Ad Variant Life Time Conversion View Content |
not-in-native Lifetime Content Viewed | On a lifetime basis, the total number of content viewed as a result of your ad at the Ad Set level. | Ad Set Life Time Conversion View Content |
not-in-native Lifetime Content Viewed | On a lifetime basis, the total number of content viewed as a result of your ad at the Paid Initiative level | Paid Initiative Life Time Conversion View Content |
not-in-native Lifetime Cost per Purchase | Total spent divided by the total number of purchases made in your App or website. | Snapchat Paid Initiative Lifetime Cost Per Purchase |
not-in-native Lifetime Frequency | Average # of Impressions per User Reached (any snap ad type). | Ad Set Snapchat Lifetime Frequency |
not-in-native Lifetime Frequency | Average # of Impressions per User Reached (any snap ad type). | Paid Initiative Snapchat Lifetime Frequency |
not-in-native Lifetime Gross Impressions | On a lifetime basis, the gross impressions at the Paid Initiative level. | Snapchat Paid Initiative Lifetime Gross Impressions |
not-in-native Lifetime iOSInstalls | Number of times your App was installed on iOS. | Ad Set Snapchat Lifetime Ios Installs |
not-in-native Lifetime iOSInstalls | Number of times your App was installed on iOS. | Paid Initiative Snapchat Lifetime Ios Installs |
not-in-native Lifetime Levels Completed | On a lifetime basis, the total number of levels completed for your ads on Ad Set level. | Ad Variant Life Time Conversion Level Completes |
not-in-native Lifetime Levels Completed | On a lifetime basis, the total number of levels completed for your ads on Ad Set level. | Ad Set Life Time Conversion Level Completes |
not-in-native Lifetime Levels Completed | On a lifetime basis, the total number of levels completed for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Level Completes |
not-in-native Lifetime Measured Impressions | On a lifetime basis, the total number of impressions at the Paid Initiative level. | Snapchat Paid Initiative Lifetime Measured Impressions |
not-in-native Lifetime Non Viewable Impressions | On a lifetime basis, the total umber of impressions that not viewable on a user's screen for at least 1 second for display ads or 2 seconds for video ads at the Paid Initiative level. | Snapchat Paid Initiative Lifetime Non Viewable Impressions |
not-in-native Lifetime Pages Viewed | On a lifetime basis, the total number of pages viewed for your ads on Ad Set level. | Ad Variant Life Time Conversion Page Views |
not-in-native Lifetime Pages Viewed | On a lifetime basis, the total number of pages viewed for your ads on Ad Set level. | Ad Set Life Time Conversion Page Views |
not-in-native Lifetime Pages Viewed | On a lifetime basis, the total number of pages viewed for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Page Views |
not-in-native Lifetime Paid Impressions | The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter's viewing session at the PI level, on a lifetime basis. | Snapchat Paid Initiative Lifetime Paid Impressions |
not-in-native Lifetime Position Impressions | The total number of times a Story Ad Position was served to a Snapchatter. | Snapchat Ad Variant Lifetime Position Impressions |
not-in-native Lifetime Position Screen Time in Milliseconds | The total number of seconds spent watching a Story Ad Position across all paid impressions. | Snapchat Ad Variant Lifetime Position Screen Time in Millis |
not-in-native Lifetime Position Swipe Up Percent | The Swipe up rate for Story Ad Position (Swipes/ Impressions). | Snapchat Ad Variant Lifetime Position Swipe Up Percentage |
not-in-native Lifetime Purchases | On a lifetime basis, the total number of purchases done for your ads on Ad Set level. | Ad Variant Life Time Conversion Purchases |
not-in-native Lifetime Purchases | On a lifetime basis, the total number of purchases done for your ads on Ad Set level. | Ad Set Life Time Conversion Purchases |
not-in-native Lifetime Purchases | On a lifetime basis, the total number of purchases done for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Purchases |
not-in-native Lifetime Purchases Value | On a lifetime basis, the total value of purchases done for your ads on Ad Set level. | Ad Variant Life Time Conversion Purchases Value |
not-in-native Lifetime Purchases Value | On a lifetime basis, the total value of purchases done for your ads on Ad Set level. | Ad Set Life Time Conversion Purchases Value |
not-in-native Lifetime Purchases Value | On a lifetime basis, the total value of purchases done for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Purchases Value |
not-in-native Lifetime Purchases Value in Micro Currency | On a lifetime basis, the total value of purchases in micro currency done for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Purchases Value MicroCurrency |
not-in-native Lifetime Quartile 1 | Videos Viewed to 25%. | Ad Set Snapchat Lifetime Quartile 1 |
not-in-native Lifetime Quartile 1 | Videos Viewed to 25%. | Paid Initiative Snapchat Lifetime Quartile 1 |
not-in-native Lifetime Quartile 2 | Videos Viewed to 50%. | Ad Set Snapchat Lifetime Quartile 2 |
not-in-native Lifetime Quartile 2 | Videos Viewed to 50%. | Paid Initiative Snapchat Lifetime Quartile 2 |
not-in-native Lifetime Quartile 3 | Videos Viewed to 75%. | Ad Set Snapchat Lifetime Quartile 3 |
not-in-native Lifetime Quartile 3 | Videos Viewed to 75%. | Paid Initiative Snapchat Lifetime Quartile 3 |
not-in-native Lifetime Return on Ad Spend (ROAS) | The total dollars driven in your App or website from your campaign, relative to your media spend. | Snapchat Paid Initiative Lifetime Return On Advertising Spend |
not-in-native Lifetime Save | On a lifetime basis, the total number of saves for your ads on Ad Set level. | Ad Variant Life Time Conversion Save |
not-in-native Lifetime Save | On a lifetime basis, the total number of saves for your ads on Ad Set level. | Ad Set Life Time Conversion Save |
not-in-native Lifetime Save | On a lifetime basis, the total number of saves for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Save |
not-in-native Lifetime Searches | On a lifetime basis, the total number of searches for your ads on Ad Set level. | Ad Variant Life Time Conversion Searches |
not-in-native Lifetime Searches | On a lifetime basis, the total number of searches for your ads on Ad Set level. | Ad Set Life Time Conversion Searches |
not-in-native Lifetime Searches | On a lifetime basis, the total number of searches for your ads on Paid Initiative level. | Paid Initiative Life Time Conversion Searches |
not-in-native Lifetime Sign Ups | On a lifetime basis, the total number of sign ups caused as a result of your ads. | Ad Variant Life Time Conversion Sign Ups |
not-in-native Lifetime Sign Ups | On a lifetime basis, the total number of sign ups caused as a result of your ads at the Paid Initiative level. | Paid Initiative Life Time Conversion Sign Ups |
not-in-native Lifetime SignUps | On a lifetime basis, the total number of sign ups caused as a result of your ads at the Ad Set level. | Ad Set Life Time Conversion Sign Ups |
not-in-native Lifetime Swipe Up Percent | % of Impressions that Swiped Up (any attachment). | Ad Set Snapchat Lifetime Swipe Up Percent |
not-in-native Lifetime Swipe Up Percent | % of Impressions that Swiped Up (any attachment). | Paid Initiative Snapchat Lifetime Swipe Up Percent |
not-in-native Lifetime Swipes | The number of times your Ad was swiped up on or the CTA was tapped to view the attachment below. | Ad Set Snapchat Lifetime Swipes |
not-in-native Lifetime Swipes | The number of times your Ad was swiped up on or the CTA was tapped to view the attachment below. | Paid Initiative Snapchat Lifetime Swipes |
not-in-native Lifetime Total Installs | No of times your App was installed. | Paid Initiative Snapchat Lifetime Total Installs |
not-in-native Lifetime TotalInstalls | No of times your App was installed. | Ad Set Snapchat Lifetime Total Installs |
not-in-native Lifetime Uniques | # of unique impressions. | Ad Set Snapchat Lifetime Uniques |
not-in-native Lifetime Uniques | # of unique impressions. | Paid Initiative Snapchat Lifetime Uniques |
not-in-native Lifetime View Completion | Videos viewed to completion. | Ad Set Snapchat Lifetime View Completion |
not-in-native Lifetime View Completion | Videos viewed to completion. | Paid Initiative Snapchat Lifetime View Completion |
not-in-native Lifetime View Time | Total time Spent on top Snap Ad (milliseconds).Use screen_time_millis instead. | Ad Set Snapchat Lifetime View Time |
not-in-native Lifetime View Time | Total time Spent on top Snap Ad (milliseconds).Use screen_time_millis instead. | Paid Initiative Snapchat Lifetime View Time |
not-in-native Lifetime Viewable Impressions | On a lifetime basis, number of impressions that were 100% viewable on a user's screen for 1 second for display ads or 2 seconds for video ads at the PI level. | Snapchat Paid Initiative Lifetime Viewable Impressions |
not-in-native Lifetime Viewable Rate | The percentage of the time that your paid Snap Ad impression met the qualifying video view criteria on a lifetime basis, at the PI level. | Snapchat Paid Initiative Lifetime Viewable Rate |
not-in-native Position Screen Time in Milliseconds | The screen time for your ad measured in milliseconds. | Snapchat Position Screen Time Millis |
not-in-native Uniques | # of unique impressions. | Snapchat Uniques |
not-in-native View Time | Total time Spent on top Snap Ad (milliseconds).Use screen_time_millis instead. | Snapchat View Time |
not-in-native Web App Installs | Total Number of App Installs by Web basis. | Snapchat Ios Installs Web |
Pages Viewed | The total number of times a user viewed your page in your App or website. | Snapchat Conversion Page Views |
Paid Impressions | The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter's viewing session. These impressions are net total of the invalid traffic. | Snapchat Paid Impressions |
Adds of Billing Information (7 D Swipe 1 D View) | The total number of times a user has added their billing info in your App or website for the given attribution window. | Snapchat Conversion Add Billing (7 Day Swipe Up 1 Day View) |
Adds to Cart (7 D Swipe 1 D View) | The total number of times a user has added an item to their cart in your App or website. | Snapchat Conversion Add Cart (7 Day Swipe Up 1 Day View) |
App Opens (7 D Swipe 1 D View) | The total number of times a user has opened your App. | Snapchat Conversion App Opens (7 Day Swipe Up 1 Day View) |
Saves (7 D Swipe 1 D View) | The total number of times a user has performed a save in your App or website. | Snapchat Conversion Save (7 Day Swipe Up 1 Day View) |
Searches (7 D Swipe 1 D View) | The total number of times a user has completed a search in your App or website. | Snapchat Conversion Searches (7 Day Swipe Up 1 Day View) |
Sign Ups (7 D Swipe 1 D View) | The total number of times a user has signed up in your App or website. | Snapchat Conversion Sign Ups (7 Day Swipe Up 1 Day View) |
Content Viewed (7 D Swipe 1 D View) | The total number of times a user has viewed content in your App or website. | Snapchat Conversion View Content (7 Day Swipe Up 1 Day View) |
Levels Completed (7 D Swipe 1 D View) | The total number of times a user has completed a level in your App or website. | Snapchat Conversion Level Completes ( 7 Day Swipe Up 1 Day View) |
Pages Viewed (7 D Swipe 1 D View) | The total number of times a user has viewed your page in your App or website. | Snapchat Conversion Page Views (7 Day Swipe Up 1 Day View) |
Purchases (7 D Swipe 1 D View) | The total number of times a user has purchased something in your App or website for the given attribution window. | Snapchat Conversion Purchases (7 Day Swipe Up 1 Day View) |
App Installs (Android Only) Total | The total number of times your App was installed on android. | Snapchat Android Installs |
Position Impressions | The impressions of your ad for a particular position. | Snapchat Position Impressions |
Purchase ROAS (Return on Ad Spend) | The total dollars driven in your App or website from your campaigns, relative to your media spend. | Snapchat Return On Advertising Spend |
Purchases | The total number of purchases made in your App or website | Snapchat Conversion Purchases |
Purchases Value | The total value of purchases made in your App or website | Snapchat Conversion Purchases Value |
Saves | The number of times your ad was saved to Memories or Camera Roll. | Snapchat Saves |
Shares | The number of times your ad was shared, via Chat or Stories. | Snapchat Shares |
Sign Ups | The total number of times a user signed up in your App or website. | Snapchat Conversion Sign Ups |
Story Completes | The total number of times a Snapchatter views through to the end of your Story Ad. | Snapchat Story Completes |
Story Opens | Number of times a Snapchatter taps on the Story Ad in the Discover feed. | Snapchat Story Opens |
Swipe Up Custom Event 3 (7 D Swipe 1 D View) | The number of times a user swiped up on your custom event 3 in your App or website. | Snapchat Custom Event 3 Swipe Up (7 Day Swipe Up 1 Day View) |
Swipe Up Custom Event 3 (7 D Swipe 7 H View) | The number of times a user swiped up on your custom event 3 in your App or website. | Snapchat Custom Event 3 Swipe Up (7 Day Swipe Up 7 Day View) |
Swipe Up Custom Event 4 (7 D Swipe 1 D View) | The total number of times a user swiped up on your custom event 4 in your App or website. | Snapchat Custom Event 4 Swipe Up (7 Day Swipe Up 1 Day View) |
Swipe Up Custom Event 4 (7 D Swipe 7 H View) | The total number of times a user swiped up on your custom event 4 in your App or website. | Snapchat Custom Event 4 Swipe Up (7 Day Swipe Up 7 Day View) |
Swipe Up Custom Event 5 (7 D Swipe 1 D View) | The number of times a user swiped up on your custom event 5 in your App or website. | Snapchat Custom Event 5 Swipe Up (7 Day Swipe Up 1 Day View) |
Swipe Up Custom Event 5 (7 D Swipe 7 H View) | The number of times a user swiped up on your custom event 5 in your App or website. | Snapchat Custom Event 5 Swipe Up (7 Day Swipe Up 7 Day View) |
Swipe Up Rate | % of Impressions that Swiped Up (any attachment). | Snapchat Swipe Up Percent |
Swipe Up Rate | Percentage of Top Snap impressions swiped up on. | Snapchat Position Swipe Up Percent |
Swipe Ups | The number of times your Ad was swiped up on or the CTA was tapped to view the attachment below. | Snapchat Swipes |
Total App Installs by App | The number of total installs of your App on all devices by App. | Snapchat Total Installs App |
Total App Installs by App (7 D Swipe 1 D View) | The number of total installs of your App on all devices by App, in the attribution window of 7 Days. | Snapchat Total Installs App (7 Day Swipe Up 1 Day View) |
Total App Installs by App (7 D Swipe 7 D View) | The number of total installs of your App on all devices by App, in the attribution window of 7 Days. | Snapchat Total Installs App (7 Day Swipe Up 7 Day View) |
Total App Installs by Swipe Up (7 D Swipe 1 D View) | The number of total installs of your App on all devices by Swipe Up, in the attribution window of 7 Days. | Snapchat Total Installs Swipe Up (7 Day Swipe Up 1 Day View) |
Total App Installs by Swipe Up (7 D Swipe 7 D View) | The number of total installs of your App on all devices by Swipe Up, in the attribution window of 7 Days | Snapchat Total Installs Swipe Up (7 Day Swipe Up 7 Day View) |
Total App Installs by Total (7 D Swipe 1 D View) | The total number of installs of your App. | Snapchat Total Installs (7 Day Swipe Up 1 Day View) |
Total App Installs by Total (7 D Swipe 7 D View) | The number of total installs of your App on all devices by Total, in the attribution window of 7 Days. | Snapchat Total Installs ( 7 Day Swipe Up 7 Day View) |
Total App Installs by View (7 D Swipe 1 D View) | The number of total installs of your App on all devices by View, in the attribution window of 7 Days. | Snapchat Total Installs View (7 Day Swipe Up 1 Day View) |
Total App Installs by View (7 D Swipe 7 D View) | The number of total installs of your App on all devices by View, in the attribution window of 7 Days. | Snapchat Total Installs View (7 Day Swipe Up 7 Day View) |
Total App Installs by Web | The number of total installs of your App on all devices by Web. | Snapchat Total Installs Web |
Total App Installs by Web (7 D Swipe 1 D View) | The number of total installs of your App on all devices by Web, in the attribution window of 7 Days. | Snapchat Total Installs Web (7 Day Swipe Up 1 Day View) |
Total App Installs by Web (7 D Swipe 7 D View) | The number of total installs of your App on all devices by Web, in the attribution window of 7 Days. | Snapchat Total Installs Web (7 Day Swipe Up 7 Day View) |
Video Completions | Videos Viewed to completion. | Snapchat View Completion |
Video Plays at 25% | Videos Viewed to 25% (All Snap Ads). | Snapchat Quartile 1 |
Video Plays at 50% | Videos Viewed to 50% (All Snap Ads). | Snapchat Quartile 2 |
Video Plays at 75% | Videos Viewed to 75% (All Snap Ads). | Snapchat Quartile 3 |
View Custom Event 3 (7 D Swipe 1 H View) | The total number of times a user viewed your custom event 3, in your App or website. | Snapchat Custom Event 3 View (7 Day Swipe Up 1 Day View) |
View Custom Event 3 (7 D Swipe 7 H View) | The total number of times a user viewed your custom event 3, in your App or website. | Snapchat Custom Event 3 View (7 Day Swipe Up 7 Day View) |
View Custom Event 4 (7 D Swipe 1 H View) | The total number of times a user viewed your custom event 4, in your App or website. | Snapchat Custom Event 4 View (7 Day Swipe Up 1 Day View) |
View Custom Event 4 (7 D Swipe 7 H View) | The total number of times a user viewed your custom event 4, in your App or website. | Snapchat Custom Event 4 View (7 Day Swipe Up 7 Day View) |
View Custom Event 5 (7 D Swipe 1 H View) | The total number of times a user viewed your custom event 5, in your App or website. | Snapchat Custom Event 5 View (7 Day Swipe Up 1 Day View) |
View Custom Event 5 (7 D Swipe 7 H View) | The total number of times a user viewed your custom event 5 in your App or website. | Snapchat Custom Event 5 View (7 Day Swipe Up 7 Day View) |
Viewable Impressions | Number of impressions that were 100% viewable on a user's screen for 1 second for display ads or 2 seconds for video ads | Snapchat Viewable Impressions |
Viewable Rate | The percentage of the time that your paid Snap Ad impression met the qualifying video view criteria | Snapchat Viewable Rate |