TikTok Ads Reporting Metrics
Updated
Leverage this detailed list of all the TikTok metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Given below is a list of all TikTok metrics, along with their descriptions.
Metric Name in the Native Platform | Metric Name in Sprinklr | Description |
Basic | ||
CPA | Tiktok CPA | The average amount of money you've spent on conversion. (The total count is calculated based on the time each ad impression occurred) |
Follows | TikTok Follows | The number of new followers that were gained withing one day of user seeing the ad. This metric is only for spark ads. |
CVR (%) | Tiktok CVR (%) | The percentage of results you received out of all the clicks of your ads. (The total count is calculated based on the time each ad impression occurred) |
Result | Tiktok Result | The number of times your ad achieved an outcome based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred) |
Cost Per Result | Tiktok Cost Per Result | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. (The total count is calculated based on the time each ad impression occurred) |
Real-Time Result | Tiktok Real-time Result | The number of times your ad achieved an outcome based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of results is not supported in the campaign section now, please go to the ad group section to view the result. (The total count is based on when the conversion actually happened) |
Real-Time Cost Per Result | Tiktok Real-time Cost Per Result | As a campaign may have different optimization goals, the total number of results is not supported in the campaign section now, please go to the ad group section to view the cost per Result. (The total count is based on when the conversion actually happened) |
Result Rate (%) | Tiktok Result Rate (%) | The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. (The total count is calculated based on the time each ad impression occurred) |
Real-time Result Rate (%) | Tiktok Real-time Result Rate (%) | As a campaign may have different optimization goals, the total number of results is not supported in the campaign section now, please go to the ad group section to view the Result Rate. (The total count is based on when the conversion actually happened) |
Secondary Goal Result | Tiktok Secondary Goal Result | The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred) |
Cost per Secondary Goal Result | Tiktok Cost per Secondary Goal Result | The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred) |
Secondary Goal Result Rate (%) | Tiktok Secondary Goal Result Rate (%) | The percentage of secondary goal results you achieved out of all of the installs of your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred) |
CTR Destination(%) | TikTok Click Through Rate (Destination) | The percentage of times people saw your ad and performed a click(Destination). |
CTR (All) | TikTok CTR (All) | The percentage of times people saw your ad and performed a click(All) |
CPC (Destination) | TikTok Cost Per Click | The average amount of money you've spent on a click (Destination). |
CPM | TikTok Cost Per 1,000 Impressions (CPM) | The average cost to reach 1,000 unique users. This metric is estimated. |
Profile Visit Rate | Profile Visits Rate | The rate of profile visits per impression the paid ad drove during the campaign. This metric is only for Boosted TikToks. |
Clicks on music disc | Clicks on Music Disc | The number of clicks on the official music in your Boosted TikTok ad during the campaign. Available only if you are on the allowlist for the Boosted TikTok feature. |
2-Second Video Views | TikTok 2s Video Views | The number of times your video played for at least 2 seconds. Replays will not be counted. |
6-Second Video Views | TikTok 6s Video Views | The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
Video Average Watch Time Per Person | TikTok Average Watch Time Per User | The average time your video was played per person, including any time spent replaying the video. This metric is estimated. |
Video Average Watch Time Per Video View | TikTok Average Watch Time per Video View | The average time your video was played per single video view, including any time spent replaying the video. |
Paid Comments | TikTok Comments | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
Conversion | TikTok Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. (The total count is based on when you were billed) |
Cost per 1,000 people reached | TikTok Cost Per 1000 People Reached (Estimated) | The average cost to reach 1,000 unique users. This metric is estimated. |
Paid Follows | TikTok Follows | The number of followers |
Frequency | TikTok Frequency | The average number of times each person saw your ad. |
Paid Likes | TikTok Likes | The number of likes your video creative received within 1 day of a user seeing a paid ad. |
Profile Visit | TikTok Profile Visits | The number of profile visits the ad drove during the campaign. This metric is only for Boosted TikToks. |
Real-time CPA | TikTok Real-time CPA | The average amount of money you've spent on a conversion. (The total count is based on when the conversion actually happened) |
Real-time CVR (%) | TikTok Real-time CVR | The percentage of results you received out of all the clicks of your ads. (The total count is based on when the conversion actually happened) |
Real-time Conversions | TikTok Real-time Conversions | The number of times your ad achieved an outcome, based on the objective and settings you selected. (The total count is based on when the conversion actually happened) |
Paid Shares | TikTok Shares | The number of shares your video creative received within 1 day of a user seeing a paid ad. |
Video Views | TikTok Video Views | The number of times your video starts to play. Replays will not be counted. |
Video Views at 100% | TikTok Video Views at 100% | The number of times your video was played at 100% of its length. Replays will not be counted. |
Video Views at 25% | TikTok Video Views at 25% | The number of times your video was played at 25% of its length. Replays will not be counted. |
Video Views at 50% | TikTok Video Views at 50% | The number of times your video was played at 50% of its length. Replays will not be counted. |
Video Views at 75% | TikTok Video Views at 75% | The number of times your video was played at 75% of its length. Replays will not be counted. |
'Clicks (Destination) | TikTok Clicks (Destination) | The number of clicks on your ads that led users to advertiser-specified destinations like websites, apps, or to the app store. |
Clicks (All) | TikTok Clicks (All) | The overall amount of engagement on your ad. Includes paid likes, comments, shares, follows, and clicks. Clicks in the 'Total Engagement' metric also include music, hashtag, anchor, and interactive add on clicks. |
In-App Event | ||
App Install | Tiktok App Install | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per App Install | Tiktok Cost per App Install | The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.) |
Unique Registration | Tiktok Unique Registration | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Registration | Tiktok Cost per Unique Registration | The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.) |
Unique Registration Rate (%) | Tiktok Unique Registration Rate (%) | The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Registration | Tiktok Cost per Registration | Cost per Registration (The total count is based on when you were billed.) |
Cost per Unique Purchase | Tiktok Cost per Unique Purchase | The average cost of each unique purchase. (The total count is calculated based on the time each ad impression occurred.) |
Unique Purchase Rate (%) | Tiktok Unique Purchase Rate (%) | The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Purchase | Tiktok Cost per Purchase | Cost per Purchase (The total count is based on when you were billed.) |
Total Purchase Value | Tiktok Total Purchase Value | Total Purchase Value (The total count is based on when you were billed.) |
Purchase ROAS | Tiktok Purchase ROAS | Return on ad spend (ROAS) from purchase events. (The total count is based on when you were billed.) |
Unique Add to Cart | Tiktok Unique Add to Cart | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Add to Cart | Tiktok Cost per Unique Add to Cart | The average cost for each unique add to cart event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Unique Add to Cart Rate (%) | Tiktok Unique Add to Cart Rate (%) | The percentage of unique add to cart events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Add to Cart | Tiktok Cost per Add to Cart | Cost per Add to Cart (The total count is based on when you were billed.) |
Value per Add to Cart | Tiktok Value per Add to Cart | Value per Add to Cart (The total count is based on when you were billed.) |
Unique Checkout | Tiktok Unique Checkout | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Checkout | Tiktok Cost per Unique Checkout | The average cost for each unique checkout event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Unique Checkout Rate (%) | Tiktok Unique Checkout Rate (%) | The percentage of unique checkout events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Checkout | Tiktok Cost per Checkout | Cost per Checkout (The total count is based on when you were billed.) |
Value per Checkout | Tiktok Value per Checkout | Value per Checkout (The total count is based on when you were billed.) |
Unique View Content | Tiktok Unique View Content | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique View Content | Tiktok Cost per Unique View Content | The average cost for each unique view content event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
View Content Rate (%) | Tiktok View Content Rate (%) | The percentage of unique view content events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Total View Content | Tiktok Total View Content | Total View Content. The total count is based on when you were billed. |
Cost per View Content | Tiktok Cost per View Content | Cost per View Content (The total count is based on when you were billed.) |
Value per View Content | Tiktok Value per View Content | Value per View Content (The total count is based on when you were billed.) |
Unique Day 1 Retention | Tiktok Unique Day 1 Retention | The number of unique day 1 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Day 1 Retention | Tiktok Cost per Unique Day 1 Retention | The average cost for each unique day 1 retention event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Day 1 Retention Rate (%) | Tiktok Day 1 Retention Rate (%) | The percentage of unique day 1 retention events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Day 1 Retention (Total No.) | Tiktok Day 1 Retention (Total No.) | Day 1 Retention (Total No.) (The total count is based on when you were billed.) |
Cost per Day 1 Retention | Tiktok Cost per Day 1 Retention | Cost per Day 1 Retention (The total count is based on when you were billed.) |
Unique Add Payment Info | Tiktok Unique Add Payment Info | The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Add Payment Info | Tiktok Cost per Unique Add Payment Info | The average cost for each unique add payment info event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Add Payment Info Rate (%) | Tiktok Add Payment Info Rate (%) | The percentage of unique add payment info events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Total Add Payment Info | Tiktok Total Add Payment Info | Total Add Payment Info. The total count is based on when you were billed. |
Cost per Total Add Payment Info | Tiktok Cost per Total Add Payment Info | Cost per Add Payment Info (The total count is based on when you were billed.) |
Unique Add to Wishlist | Tiktok Unique Add to Wishlist | The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Add to Wishlist | Tiktok Cost per Unique Add to Wishlist | The average cost for each unique add to wishlist event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Add to Wishlist Rate (%) | Tiktok Add to Wishlist Rate (%) | The percentage of unique add to wishlist events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Total Add to Wishlist | Tiktok Total Add to Wishlist | Add to Wishlist (Total No.) (The total count is based on when you were billed.) |
Cost per Add to Wishlist | Tiktok Cost per Add to Wishlist | Cost per Add to Wishlist (The total count is based on when you were billed.) |
Value per Add to Wishlist | Tiktok Value per Add to Wishlist | Value per Add to Wishlist (The total count is based on when you were billed.) |
Total Add to Wishlist Value | Tiktok Total Add to Wishlist Value | Total Add to Wishlist Value (The total count is based on when you were billed.) |
Total Add To Wishlist (Onsite) | Tiktok Total Add to Wishlist (Onsite) | The number of 'Add to Wishlist' events attributed to your TikTok ads for Onsite Events. |
Cost per Add To Wishlist (Onsite) | Tiktok Cost per Add to Wishlist (Onsite) | The average cost of each 'Add to Wishlist' event attributed to your TikTok ads for Onsite Events |
Add To Wishlist Rate (Onsite) | Tiktok Add to Wishlist Rate (Onsite) | The percentage of 'Add to Wishlist' events out of all click events attributed to your TikTok ads for Onsite Events |
Value per Add To Wishlist (Onsite) | Tiktok Value pe Add to Wishlist (Onsite) | The average value returned from each 'Add to Wishlist' event attributed to your TikTok ads for Onsite Events |
Total Add To Wishlist Value (Onsite) | Tiktok Add to Wishlist Value (Onsite) | The total value returned from 'Add to Wishlist' events attributed to your TikTok ads for Onsite Events |
Unique Launch App | Tiktok Unique Launch App | The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Launch App | Tiktok Cost per Unique Launch App | The average cost for each unique launch app event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Launch App Rate (%) | Tiktok Launch App Rate (%) | The percentage of unique launch app events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Launch App (Total No.) | Tiktok Launch App (Total No.) | Launch App (Total No.) (The total count is based on when you were billed.) |
Cost per Launch App | Tiktok Cost per Launch App | Cost per Launch App (The total count is based on when you were billed.) |
Unique Complete Tutorial | Tiktok Unique Complete Tutorial | The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Complete Tutorial | Tiktok Cost per Unique Complete Tutorial | The average cost for each unique complete tutorial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Complete Tutorial Rate (%) | Tiktok Complete Tutorial Rate (%) | The percentage of unique complete tutorial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Complete Tutorial (Total No.) | Tiktok Complete Tutorial (Total No.) | Complete Tutorial (Total No.) (The total count is based on when you were billed.) |
Cost per Complete Tutorial | Tiktok Cost per Complete Tutorial | Cost per Complete Tutorial (The total count is based on when you were billed.) |
Value per Complete Tutorial | Tiktok Value per Complete Tutorial | Value per Complete Tutorial (The total count is based on when you were billed.) |
Total Complete Tutorial Value | Tiktok Total Complete Tutorial Value | Total Complete Tutorial Value (The total count is based on when you were billed.) |
Unique Create Group | Tiktok Unique Create Group | The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Create Group | Tiktok Cost per Unique Create Group | The average cost for each unique create group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Create Group Rate (%) | Tiktok Create Group Rate (%) | The percentage of unique create group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Create Group (Total No.) | Tiktok Create Group (Total No.) | Create Group (Total No.) (The total count is based on when you were billed.) |
Cost per Create Group | Tiktok Cost per Create Group | Cost per Create Group (The total count is based on when you were billed.) |
Value per Create Group | Tiktok Value per Create Group | Value per Create Group (The total count is based on when you were billed.) |
Total Create Group Value | Tiktok Total Create Group Value | Total Create Group Value (The total count is based on when you were billed.) |
Unique Join Group | Tiktok Unique Join Group | The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Join Group | Tiktok Cost per Unique Join Group | The average cost for each unique join group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Join Group Rate (%) | Tiktok Join Group Rate (%) | The percentage of unique join group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Join Group (Total No.) | Tiktok Join Group (Total No.) | Join Group (Total No.) (The total count is based on when you were billed.) |
Cost per Join Group | Tiktok Cost per Join Group | Cost per Join Group (The total count is based on when you were billed.) |
Value per Join Group | Tiktok Value per Join Group | Value per Join Group (The total count is based on when you were billed.) |
Total Join Group Value | Tiktok Total Join Group Value | Total Join Group Value (The total count is based on when you were billed.) |
Unique Create Role | Tiktok Unique Create Role | The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Create Role | Tiktok Cost per Unique Create Role | The average cost for each unique create role event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Create Role Rate (%) | Tiktok Create Role Rate (%) | The percentage of unique create role events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Create Role (Total No.) | Tiktok Create Role (Total No.) | Create Role (Total No.) (The total count is based on when you were billed.) |
Cost per Create Role | Tiktok Cost per Create Role | Cost per Create Role (The total count is based on when you were billed.) |
Value per Create Role | Tiktok Value per Create Role | Value per Create Role (The total count is based on when you were billed.) |
Total Create Role Value | Tiktok Total Create Role Value | Total Create Role Value (The total count is based on when you were billed.) |
Unique Spend Credit | Tiktok Unique Spend Credit | The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Spend Credit | Tiktok Cost per Unique Spend Credit | The average cost for each unique spend credits event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Spend Credit Rate (%) | Tiktok Spend Credit Rate (%) | The percentage of unique spend credits events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Spend Credit (Total No.) | Tiktok Spend Credit (Total No.) | Spend Credit (Total No.) (The total count is based on when you were billed.) |
Cost per Spend Credit | Tiktok Cost per Spend Credit | Cost per Spend Credit (The total count is based on when you were billed.) |
Value per Spend Credit | Tiktok Value per Spend Credit | Value per Spend Credit (The total count is based on when you were billed.) |
Total Spend Credit Value | Tiktok Total Spend Credit Value | Total Spend Credit Value (The total count is based on when you were billed.) |
Unique Achieve Level | Tiktok Unique Achieve Level | The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Achieve Level | Tiktok Cost per Unique Achieve Level | The average cost for each unique achieve level event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Achieve Level Rate (%) | Tiktok Achieve Level Rate (%) | The percentage of unique achieve level events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Achieve Level (Total No.) | Tiktok Achieve Level (Total No.) | Achieve Level (Total No.) (The total count is based on when you were billed.) |
Cost per Achieve Level | Tiktok Cost per Achieve Level | Cost per Achieve Level (The total count is based on when you were billed.) |
Value per Achieve Level | Tiktok Value per Achieve Level | Value per Achieve Level (The total count is based on when you were billed.) |
Total Achieve Level Value | Tiktok Total Achieve Level Value | Total Achieve Level Value (The total count is based on when you were billed.) |
Unique Unlock Achievement | Tiktok Unique Unlock Achievement | The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Unlock Achievement | Tiktok Cost per Unique Unlock Achievement | The average cost for each unique unlock achievement event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Unlock Achievement Rate (%) | Tiktok Unlock Achievement Rate (%) | The percentage of unique unlock achievement events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Unlock Achievement (Total No.) | Tiktok Unlock Achievement (Total No.) | Unlock Achievement (Total No.) (The total count is based on when you were billed.) |
Cost per Unlock Achievement | Tiktok Cost per Unlock Achievement | Cost per Unlock Achievement (The total count is based on when you were billed.) |
Value per Unlock Achievement | Tiktok Value per Unlock Achievement | Value per Unlock Achievement (The total count is based on when you were billed.) |
Total Unlock Achievement Value | Tiktok Total Unlock Achievement Value | Total Unlock Achievement Value (The total count is based on when you were billed.) |
Unique Generate Lead | Tiktok Unique Generate Lead | The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Generate Lead | Tiktok Cost per Unique Generate Lead | The average cost for each unique generate lead event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Generate Lead Rate (%) | Tiktok Generate Lead Rate (%) | The percentage of unique generate lead events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Generate Lead (Total No.) | Tiktok Generate Lead (Total No.) | Generate Lead (Total No.) (The total count is based on when you were billed.) |
Cost per Generate Lead | Tiktok Cost per Generate Lead | Cost per Generate Lead (The total count is based on when you were billed.) |
Value per Generate Lead | Tiktok Value per Generate Lead | Value per Generate Lead (The total count is based on when you were billed.) |
Total Generate Lead Value | Tiktok Total Generate Lead Value | Total Generate Lead Value (The total count is based on when you were billed.) |
Unique Login | Tiktok Unique Login | The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Login | Tiktok Cost per Unique Login | The average cost for each unique login event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Login Rate (%) | Tiktok Login Rate (%) | The percentage of unique login events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Login (Total No.) | Tiktok Login (Total No.) | Login (Total No.) (The total count is based on when you were billed.) |
Cost per Login | Tiktok Cost per Login | Cost per Login (The total count is based on when you were billed.) |
Unique Rate | Tiktok Unique Rate | The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Rate | Tiktok Cost per Unique Rate | The average cost for each unique rate event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Rate Rate (%) | Tiktok Rate Rate (%) | The percentage of unique rate events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Rate (Total No.) | Tiktok Rate (Total No.) | Rate (Total No.) (The total count is based on when you were billed.) |
Cost per Rate | Tiktok Cost per Rate | Cost per Rate (The total count is based on when you were billed.) |
Value per Rate | Tiktok Value per Rate | Value per Rate (The total count is based on when you were billed.) |
Total Rate Value | Tiktok Total Rate Value | Total Rate Value (The total count is based on when you were billed.) |
Unique Search | Tiktok Unique Search | The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Search | Tiktok Cost per Unique Search | The average cost for each unique search event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Search Rate (%) | Tiktok Search Rate (%) | The percentage of unique search events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Search (Total No.) | Tiktok Search (Total No.) | Search (Total No.) (The total count is based on when you were billed.) |
Cost per Search | Tiktok Cost per Search | Cost per Search (The total count is based on when you were billed.) |
Unique Subscribe | Tiktok Unique Subscribe | The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Cost per Unique Subscribe | Tiktok Cost per Unique Subscribe | The average cost for each unique subscribe event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
Subscribe Rate (%) | Tiktok Subscribe Rate (%) | The percentage of unique subscribe events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Subscribe (Total No.) | Tiktok Subscribe (Total No.) | Subscribe (Total No.) (The total count is based on when you were billed.) |
Cost per Subscribe | Tiktok Cost per Subscribe | Cost per Subscribe (The total count is based on when you were billed.) |
Value per Subscribe | Tiktok Value per Subscribe | Value per Subscribe (The total count is based on when you were billed.) |
Total Subscribe Value | Tiktok Total Subscribe Value | Total Subscribe Value (The total count is based on when you were billed.) |
Cost per Start Trial | TikTok Cost Per Start Trial | Cost per Start Trial (The total count is based on when you were billed.) |
Total Place an Order | TikTok Place an Order | The number of place an order events. |
Purchase Rate (%) | TikTok Purchase Rate (%) | The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.) |
Unique Purchase | TikTok Purchases | The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) |
Real-time App Install | TikTok Real-time Install | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
Cost per Real-time App Install | TikTok Real-time Install Cost | The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
Registration Rate (%) | TikTok Registration Rate (%) | The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
Result | TikTok Results (Time Attributed) | The number of times your ad achieved an outcome, based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the result.(The total count is based on when the conversion actually happened.) |
Total Add to Cart | TikTok Total Add To Cart | Add to Cart (Total No.) (The total count is based on when you were billed.) |
Total Add to Cart Value | TikTok Total Add to Cart Value | Total Add to Cart Value (The total count is based on when you were billed.) |
Total Checkout Value | TikTok Total Checkout Value | Total Checkout Value (The total count is based on when you were billed.) |
Total Checkout | TikTok Total Checkouts | Checkout (Total No.) (The total count is based on when you were billed.) |
Total View Content | TikTok Total Content Views | View Content (Total No.) (The total count is based on when you were billed.) |
Total Purchase Value | TikTok Total Purchase Value (Time attributed) | Total Purchase Value (The total count is based on when you were billed.) |
Purchase (Total No.) | TikTok Total Purchases | Purchase (Total No.) (The total count is based on when you were billed.) |
Total Registration | TikTok Total Registrations | Registration (Total No.) (The total count is based on when you were billed.) |
Start Trial (Total No.) | TikTok Total Start Trial | Start Trial (Total No.) (The total count is based on when you were billed.) |
Value per Purchase | TikTok Value per Purchase | Value per Purchase (The total count is based on when you were billed.) Total Purchase Value / Purchase(Total No.) |
Playlist Visit | TikTok Playlist Visit | The number of profile visits the paid ad drove during the campaign. This metric is only for spark ads. |
Playlist Visit Rate | TikTok Playlist Visit Rate | The rate of profile visits per impression the paid ad drove during the campaign, this metric is only for spark ads. |
Page Event | ||
Total Complete Payment | Complete Payment | The number of complete payment events. |
Product Details Page Browse | TikTok Product Details Page Browse | The number of product details page browse events. |
Total Complete Registration | TikTok User Registrations | The number of user registration events. |
Total Add to Wishlist | Tiktok Total Add To Wishlist | The number of add to wishlist events that are attributed to your ads. |
Cost per Add To Wishlist | Tiktok Cost per Add To Wishlist | The average cost of each add to wishlist event. |
Add To Wishlist Rate | Tiktok Add to Wishlist Rate | The percentage of add to wishlist events out of all click events. |
Value per Add To Wishlist | Tiktok Value per Add to Wishlist | The average value returned from each add to wishlist event. |
Total Add To Wishlist Value | Tiktok Total Add to Wishlist Value | The total value returned from all add to wishlist events. |
SKAN | ||
Total Subscribe (SKAN) | Tiktok Total Subscribe (SKAN) | The number of subscriptions in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Cost per Subscribe (SKAN) | Tiktok Cost per Subscribe (SKAN) | The average cost for each subscribe event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Subscribe Value (SKAN) | Tiktok Total Subscribe Value (SKAN) | The value of subscribe events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Add to Cart (SKAN) | Tiktok Total Add to Cart (SKAN) | The number of times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Cost per Add to Cart (SKAN) | Tiktok Cost per Add to Cart (SKAN) | The average cost for each add to cart event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Add to Cart Value (SKAN) | Tiktok Total Add to Cart Value (SKAN) | The value of add to cart events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
App Install (SKAN) | Tiktok App Install (SKAN) | The number of times your mobile app was installed that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Cost per App Install (SKAN) | Tiktok Cost per App Install (SKAN) | The average cost for each app install event. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique Add to Cart (SKAN) | TikTok Add to Cart (SKAN) | The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique Checkout (SKAN) | TikTok Checkout (SKAN) | The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Conversions (SKAN) | TikTok Conversion (SKAN) | The number of times your ad achieved an outcome based on the objective and settings you selected. The total count is based on when the events are returned through the SKAdNetwork API. |
Cost Per Result (SKAN) | TikTok Cost Per Result (SKAN) | The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Cost per Unique In-App Ad Click (SKAN) | TikTok Cost per In App Ad Click (SKAN) | The average cost for each unique in-app ad click event that is attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique In-App Ad Click (SKAN) | TikTok In App Ad Click (SKAN) | The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique In-App Ad Click Rate (%) (SKAN) | TikTok In App Ad Click Rate (%) (SKAN) | The percentage of unique in-app ad click events out of all app install events.The total count is based on when the events are returned through the SKAdNetwork API. |
Unique Purchase (SKAN) | TikTok Purchase (SKAN) | The number of unique purchases event occurred in your app that were recorded by your measurement partner. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique Registration (SKAN) | TikTok Registration (SKAN) | The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique Registration Rate (SKAN) | TikTok Registration Rate (SKAN) | The percentage of unique registration events out of all app install events.The total count is based on when the events are returned through the SKAdNetwork API. |
Result (SKAN) | TikTok Result (SKAN) | The number of times your ad achieved an outcome, based on the optimization goal you selected. The total count is based on when the events are returned through the SKAdNetwork API. |
Result Rate (%) (SKAN) | TikTok Result Rate (%) (SKAN) | The percentage of results you achieved out of all of the views/clicks on your ads. The total count is based on when the events are returned through the SKAdNetwork API. |
Total Add to Cart (SKAN) | TikTok Total Add to Cart (SKAN) | The total value of purchase events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Add to Cart Value (SKAN) | TikTok Total Add to Cart Value (SKAN) | The value of add to cart events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Checkout (SKAN) | TikTok Total Checkout (SKAN) | The number of times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Checkout Value (SKAN) | TikTok Total Checkout Value (SKAN) | The value of checkout events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Purchase (SKAN) | TikTok Total Purchase (SKAN) | The number of purchases in your mobile app that were recorded as app events and attributed to your ads.The total count is based on when the events are returned through the SKAdNetwork API. |
Total Purchase Value (SKAN) | TikTok Total Purchase Value (SKAN) | The total value of purchase events in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total Registration (SKAN) | TikTok Total Registration (SKAN) | The number of registrations in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Total View Content (SKAN) | TikTok Total View Content (SKAN) | The number of times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Unique View Content (SKAN) | TikTok View Content (SKAN) | The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported |
Attribution | ||
CTA Conversion | TikTok CTA Conversions | The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks. |
CTA Purchase | TikTok CTA Purchase | The number of in-app payment event that attribute to click, based on information received from your measurement partner. |
CTA Registration | TikTok CTA Registration | The number of in-app registration event that attribute to click, based on information received from your measurement partner. |
Cost per CTA Registration | TikTok Cost per CTA Conversion | The average cost for each app install event that attribute to clicks. |
Cost per CTA Purchase | TikTok Cost per CTA Purchase | The average cost for each payment event that attribute to clicks. |
Cost per CTA Registration | TikTok Cost per CTA Registration | The average cost for in-app registration event that attribute to clicks. |
Cost per VTA Conversion | TikTok Cost per VTA Conversion | The average cost for each app install event that attribute to impression. |
Cost per VTA Purchase | TikTok Cost per VTA Purchase | The average cost for each payment event that attribute to impression. |
Cost per VTA Registration | TikTok Cost per VTA Registration | The average cost for each registration event that attribute to impression. |
VTA Conversion | TikTok VTA Conversions | The percentage of app install events you received out of all the clicks of your ads. |
VTA Purchase | TikTok VTA Purchase | The number of in-app payment event that attribute to impression, based on information received from your measurement partner. |
VTA Registration | TikTok VTA Registration | The number of registration event that attribute to impression, based on information received from your measurement partner. |