X Ads Reporting Metrics
Updated
Leverage this detailed list of all X metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better. Given below is a list of all X merics, along with their descriptions.
X Metrics Name | Metri Name (Sprinklr Name) | Entity | Descriptions |
Campaign Level | |||
Follows | X Follows | Campaign | The number of Followers on your X Account. |
not-in-native Average Bid | X Average Bid | Campaign | The average bid amount of your campaign. |
Likes | X Likes | Campaign | The total number of likes. |
Custom events - sale amount | X Conversion Custom Sale Amount | Campaign | Amount of sales resulting from custom events. |
not-in-native Mobile - Lifetime ValueSpent Credits - Metric | X Mobile Conversion Lifetime Value Spent Credits Metric | Campaign | The total number of lifetime value spent credit mobile conversions (website). |
not-in-native Billed Engagement | X Billed Engagements | Campaign | The total count of Billed Engagements on your ad. |
Apps click rate | TwX itter App Click Rate | Campaign | The total number of app clicks, divided by impressions. |
App clicks | X App Clicks | Campaign | The amount of App Clicks on your ad. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
not-in-native Win Rate - Auction | X Auction Win Rate | Campaign | The win rate for your campaign in terms of the ads auction. |
not-in-native Average Price | X Average Price | Campaign | Average Price at the Standard level on a daily basis, measuring Total Volume. |
not-in-native Tweet Card Engagements | X Card Engagements | Campaign | The total count of Card Engagements on your ad. |
Swipes | X Carousel Swipes | Campaign | The number of swipes on a Promoted Tweet Carousel Ad. |
not-in-native Custom - Assisted | X Conversion Custom Assisted | Campaign | The number of assisted custom conversions. |
not-in-native Custom - Metric | X Conversion Custom Metric | Campaign | The number of custom conversions (website). |
not-in-native Custom - Order Quantity | X Conversion Custom Order Quantity | Campaign | Number of conversions of type Custom by order quantity. |
not-in-native Custom - Order Quantity - Post Engagement | X Conversion Custom Order Quantity Engagement | Campaign | Breakdown of conversions of type Custom by order quantity engagement. |
not-in-native Custom - Order Quantity - Post View | X Conversion Custom Order Quantity View | Campaign | Breakdown of conversions of type Custom by order quantity view. |
Custom events - post engagement | X Conversion Custom Post Engagement | Campaign | The number of post engagement custom conversions. |
Custom events - post view | X Conversion Custom Post View | Campaign | The number of times a user viewed your ad and then completed your custom event within your post-view attribution window. |
not-in-native Custom - Sale Amount - Post Engagement | X Conversion Custom Sale Amount Engagement | Campaign | Breakdown of conversions of type Custom by sale amount engagement. |
not-in-native Custom - Sale Amount - Post View | X Conversion Custom Sale Amount View | Campaign | Breakdown of conversions of type Custom by sale amount view. |
Custom events | X Conversion Custom total | Campaign | The number of times a user viewed or clicked on your ad and then completed your custom event. |
not-in-native Downloads - Assisted | X Conversion Downloads Assisted | Campaign | The number of assisted download conversions. |
not-in-native Downloads - Metric | X Conversion Downloads Metric | Campaign | The number of download conversions (website). |
not-in-native Downloads - Order Quantity | X Conversion Downloads Order Quantity | Campaign | Breakdown of conversions of type Downloads by the number of order quantity. |
not-in-native Downloads - Order Quantity - Post Engagement | X Conversion Downloads Order Quantity Engagement | Campaign | Breakdown of conversions of type Downloads by order quantity engagement. |
not-in-native Downloads - Order Quantity - Post View | X Conversion Downloads Order Quantity View | Campaign | Breakdown of conversions of type Downloads by order quantity view. |
Downloads - post engagement | X Conversion Downloads Post Engagement | Campaign | The number of post engagement download conversions. |
Downloads - post view | X Conversion Downloads Post View | Campaign | When a user views your ad and completes a download within your chosen post window. |
Downlaods - sale amount | X Conversion Downloads Sale Amount | Campaign | Breakdown of conversions of type Downloads by sale amount. |
not-in-native Downloads - Sale Amount - Post Engagement | X Conversion Downloads Sale Amount Engagement | Campaign | Breakdown of conversions of type Downloads by sale amount engagement. |
not-in-native Downloads - Sale Amount - Post View | X Conversion Downloads Sale Amount View | Campaign | Number of conversions of type Downloads and the corresponding sale amount. |
Downloads | X Conversion Downloads total | Campaign | Total number of downloads completed. |
Purchases - assisted | X Conversion Purchases Assisted | Campaign | The total amount of assisted Purchase conversions. |
not-in-native Purchases - Metric | X Conversion Purchases Metric | Campaign | The amount of Purchase conversions (website). |
Purchases - order quantity | X Conversion Purchases Order Quantity | Campaign | The order quantity of the Purchase, e.g. 1 unit. |
Purchases - engage - order quantity | TwX itter Conversion Purchases Order Quantity Engagement | Campaign | Breakdown of conversions of type Purchases by order quantity engagement. |
Purchases - view - order quantity | X Conversion Purchases Order Quantity View | Campaign | Breakdown of conversions of type Purchases by order quantity view. |
Purchases - post engagement | X Conversion Purchases Post Engagement | Campaign | The amount of post engagement Purchase conversions. |
Purchases - post view | X Conversion Purchases Post View | Campaign | When a user views your ad and completes a Purchase within your chosen post view attribution window. |
Purchases - sale amount | X Conversion Purchases Sale Amount | Campaign | The total sale amount of the Purchase. |
Purchases - engage - sale amount | X Conversion Purchases Sale Amount Engagement | Campaign | Number of conversions of type Purchase and the corresponding order quantity. |
Purchases - view - sale amount | X Conversion Purchases Sale Amount View | Campaign | Number of conversions of type Purchase and the corresponding sale amount. |
Purchases | X Conversion Purchases total | Campaign | Total number of Purchases. The sum of post view, post engagement, and assisted Purchases for both your website and mobile app. |
Leads - assisted | X Conversion SignUps Assisted | Campaign | The amount of assisted sign-up conversions. |
not-in-native SignUps - Metric | X Conversion SignUps Metric | Campaign | The amount of sign-up conversions. |
not-in-native SignUps - Order Quantity | X Conversion SignUps Order Quantity | Campaign | Sign Ups at the Standard Post level on a Daily basis, measuring Order Quantity. |
not-in-native SignUps - Order Quantity - Post Engagement | X Conversion SignUps Order Quantity Engagement | Campaign | Breakdown of conversions of type SIGNUPS by order quantity engagement. |
not-in-native SignUps - Order Quantity - Post View | X Conversion SignUps Order Quantity View | Campaign | Breakdown of conversions of type SIGNUPS by order quantity view. |
Leads - post engagement | X Conversion SignUps Post Engagement | Campaign | The number of times a user clicked on your ad and then completed an action that demonstrated interest in your business, such as signing up, within your post-engagement attribution window. Leads used to be called sign ups. |
Leads - post view | X Conversion SignUps Post View | Campaign | The number of times a user viewed your ad and then completed an action that demonstrated interest in your business, such as signing up, within your post-view attribution window. Leads used to be called sign ups. |
Leads - sale amount | X Conversion SignUps Sale Amount | Campaign | Amount of sales resulting from the leads conversion tag. |
not-in-native SignUps - Sale Amount - Post Engagement | X Conversion SignUps Sale Amount Engagement | Campaign | Breakdown of conversions of type SIGNUPS by sale amount engagement. |
not-in-native SignUps - Sale Amount - Post View | X Conversion SignUps Sale Amount View | Campaign | Breakdown of mobile conversions of type Sign Up. |
Leads | X Conversion SignUps total | Campaign | The number of times a user viewed or clicked on your ad and then completed an action that demonstrated interest in your business, such as signing up, within your attribution windows. Leads used to be called sign ups. |
not-in-native SiteVisits - Assisted | X Conversion Site Visits Assisted | Campaign | The number of assisted site visit conversions. |
not-in-native SiteVisits - Metric | X Conversion Site Visits Metric | Campaign | The amount of site visit conversions (website). |
not-in-native SiteVisits - Order Quantity | X Conversion Site Visits Order Quantity | Campaign | Site Visits at the Standard Post level on a Daily basis, measuring Order Quantity. |
not-in-native SiteVisits - Order Quantity - Post Engagement | X Conversion Site Visits Order Quantity Engagement | Campaign | Number of conversions of type Site Visit and the corresponding order quantity. |
not-in-native SiteVisits - Order Quantity - Post View | X Conversion Site Visits Order Quantity View | Campaign | Breakdown of conversions of type Site Visit by order quantity view. |
Page views - post engagement | X Conversion Site Visits Post Engagement | Campaign | The number of times a user clicked on your ad and then completed your page view event within your post-engagement attribution window. If a user completes your page view event multiple times within 30 minutes, it’s only counted once. Page views used to be called site visits. |
Page view - sale amount | X Conversion Site Visits Sale Amount | Campaign | Amount of sales resulting from page views. |
not-in-native SiteVisits - Sale Amount - Post Engagement | X Conversion Site Visits Sale Amount Engagement | Campaign | Breakdown of conversions of type Site Visit by sale amount engagement. |
not-in-native SiteVisits - Sale Amount - Post View | X Conversion Site Visits Sale Amount View | Campaign | Breakdown of conversions of type Site Visit by sale amount view. |
Page views | X Conversion Site Visits total | Campaign | The number of times a user viewed or clicked on your ad and then visited your website within your attribution windows. If a user views or clicks on your ad and visits your website multiple times within 30 minutes, it’s only counted once. |
Cost per app click | X Cost Per App Click | Campaign | Total spend divided by the number of app clicks, including earned. You only pay the first time someone clicks to install or open your app. |
Cost per engagement | X Cost Per Engagement | Campaign | Total spend divided by the number of engagements, including earned. |
Cost per follow | X Cost Per Follower | Campaign | The total amount spent divided by the total amount of follows. |
Cost per lead | X Cost Per Lead | Campaign | The total amount spent divided by the total amount of leads. |
Cost per link click | X Cost Per Link Click | Campaign | Total spend divided by the number of link clicks, including earned. You only pay the first time someone clicks on your link or Website Card. |
not-in-native Cost per install | X Cost Per Mobile Conversion Install | Campaign | The total amount spent divided by the total amount of Mobile Conversion Installs. |
Engagement rate | X Engagement Rate | Campaign | Tweet engagements divided by impressions. This helps you understand the rate of engagements with your ad. |
Follow rate | X Follow Rate | Campaign | Total followers divided by total impressions. This helps you understand how well your ad is attracting new followers. |
Lead rate | X Lead Rate | Campaign | Total leads divided by the number of impressions, including earned. |
Funding source lifetime budget | X Lifetime Budget | Campaign | The total budget available from your funding source. |
Link click rate | X Link Click Rate | Campaign | Total clicks on a link or a Website creative divided by total impressions, including earned. |
Link clicks | X Link Clicks | Campaign | The amount of clicks on a URL or Card in the Tweet. |
Media engagements | X Media Engagements | Campaign | Total clicks and swipes on your media, including videos, Vines, GIFs, and images. |
Media view rate | X Media View Rate | Campaign | Total media views divided by number of impressions. |
Media views | X Media Views | Campaign | This includes 3 seconds of autoplay (100% in-view) and clicks on the video, Vines or GIFs and images. Clicks on media will also be counted in the “Clicks” column. |
not-in-native Mobile - AchievementsUnlocked - Assisted | X Mobile Conversion Achievements Unlocked Assisted | Campaign | The number of assisted achievement unlocked mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Metric | X Mobile Conversion Achievements Unlocked Metric | Campaign | The total amount of Achievement Unlocked mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Order Quantity | X Mobile Conversion Achievements Unlocked Order Quantity | Campaign | Achievements Unlocked at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - AchievementsUnlocked - Order Quantity - Post Engagement | X Mobile Conversion Achievements Unlocked Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by order quantity. |
not-in-native Mobile - AchievementsUnlocked - Order Quantity - Post View | X Mobile Conversion Achievements Unlocked Order Quantity View | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by order quantity. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount | X Mobile Conversion Achievements Unlocked Sale Amount | Campaign | Achievements Unlocked at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount - Post Engagement | X Mobile Conversion Achievements Unlocked Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by sale amount. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount - Post View | X Mobile Conversion Achievements Unlocked Sale Amount View | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by sale amount. |
not-in-native Mobile - AchievementsUnlocked - Total | X Mobile Conversion Achievements Unlocked total | Campaign | The total amount of Achievement Unlocked mobile conversions. |
not-in-native Mobile - Add To Carts - Assisted | X Mobile Conversion Add To Carts Assisted | Campaign | The number of assisted add to cart mobile conversions. |
not-in-native Mobile - Add To Carts - Metric | X Mobile Conversion Add To Carts Metric | Campaign | The total amount of Add to Cart mobile conversions (website). |
not-in-native Mobile - Add To Carts - Order Quantity | X Mobile Conversion Add To Carts Order Quantity | Campaign | Add To Carts at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Add To Carts - Order Quantity - Post Engagement | X Mobile Conversion Add To Carts Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Add To Cart Events by order quantity. |
not-in-native Mobile - Add To Carts - Order Quantity - Post View | X Mobile Conversion Add To Carts Order Quantity View | Campaign | Breakdown of mobile conversions of type Add To Cart Events by sale amount. |
not-in-native Mobile - Add To Carts - Sale Amount | X Mobile Conversion Add To Carts Sale Amount | Campaign | Add To Carts at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Add To Carts - Sale Amount - Post Engagement | X Mobile Conversion Add To Carts Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Add To Cart Events by sale amount. |
not-in-native Mobile - Add To Carts - Sale Amount - Post View | X Mobile Conversion Add To Carts Sale Amount View | Campaign | Breakdown of mobile conversions of type Add To Cart Events. |
not-in-native Mobile - Add To Carts - Total | X Mobile Conversion Add To Carts total | Campaign | The total amount of Add to Cart mobile conversions. |
not-in-native Mobile - Add To Wishlists - Assisted | X Mobile Conversion Add To Wishlists Assisted | Campaign | The number of assisted add to wishlist mobile conversions. |
not-in-native Mobile - Add To Wishlists - Metric | X Mobile Conversion Add To Wishlists Metric | Campaign | The total amount of Add to Wishlist mobile conversions (website). |
not-in-native Mobile - Add To Wishlists - Order Quantity | X Mobile Conversion Add To Wishlists Order Quantity | Campaign | Add To Wishlists at the Mobile level on a Daily basis, measuring Order Quantity |
not-in-native Mobile - Add To Wishlists - Order Quantity - Post Engagement | X Mobile Conversion Add To Wishlists Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by order quantity. |
not-in-native Mobile - Add To Wishlists - Order Quantity - Post View | X Mobile Conversion Add To Wishlists Order Quantity View | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by order quantity. |
not-in-native Mobile - Add To Wishlists - Sale Amount | X Mobile Conversion Add To Wishlists Sale Amount | Campaign | Add To Wishlists at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Add To Wishlists - Sale Amount - Post Engagement | X Mobile Conversion Add To Wishlists Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by post engagement within the attribution window and sale amount. |
not-in-native Mobile - Add To Wishlists - Sale Amount - Post View | X Mobile Conversion Add To Wishlists Sale Amount View | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by sale amount. |
not-in-native Mobile - Add To Wishlists - Total | X Mobile Conversion Add To Wishlists total | Campaign | The total amount of Add to Wishlist mobile conversions. |
not-in-native Mobile - Checkouts Initiateditiated - Assisted | X Mobile Conversion Checkouts Initiatied Assisted | Campaign | The number of assisted checkout initiated mobile conversions. |
not-in-native Mobile - Checkouts Initiateditiated - Metric | X Mobile Conversion Checkouts Initiatied Metric | Campaign | The total amount of Checkout Initiated conversions(website). |
not-in-native Mobile - Checkouts Initiateditiated - Order Quantity | X Mobile Conversion Checkouts Initiatied Order Quantity | Campaign | Checkouts Initiated at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Checkouts Initiateditiated - Order Quantity - Post Engagement | X Mobile Conversion Checkouts Initiatied Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by order quantity. |
not-in-native Mobile - Checkouts Initiateditiated - Order Quantity - Post View | X Mobile Conversion Checkouts Initiatied Order Quantity View | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by order quantity. |
not-in-native Mobile - Checkouts Initiateditiated - Sale Amount | X Mobile Conversion Checkouts Initiatied Sale Amount | Campaign | Checkouts Initiated at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Checkouts Initiateditiated - Sale Amount - Post Engagement | X Mobile Conversion Checkouts Initiatied Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by sale amount. |
not-in-native Mobile - Checkouts Initiateditiated - Sale Amount - Post View | X Mobile Conversion Checkouts Initiatied Sale Amount View | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by sale amount. |
not-in-native Mobile - Checkouts Initiateditiated - Total | X Mobile Conversion Checkouts Initiatied total | Campaign | The total amount of Checkout Initiated mobile conversions. |
not-in-native Mobile - ContentViews - Assisted | X Mobile Conversion Content Views Assisted | Campaign | The number of assisted content view mobile conversions. |
not-in-native Mobile - ContentViews - Metric | X Mobile Conversion Content Views Metric | Campaign | The total amount of Content View mobile conversions (website). |
not-in-native Mobile - ContentViews - Order Quantity | X Mobile Conversion Content Views Order Quantity | Campaign | Content Views at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - ContentViews - Order Quantity - Post Engagement | X Mobile Conversion Content Views Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Content View by order quantity. |
not-in-native Mobile - ContentViews - Order Quantity - Post View | X Mobile Conversion Content Views Order Quantity View | Campaign | Breakdown of mobile conversions of type Content View by order quantity. |
not-in-native Mobile - ContentViews - Sale Amount | X Mobile Conversion Content Views Sale Amount | Campaign | Content Views at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - ContentViews - Sale Amount - Post Engagement | X Mobile Conversion Content Views Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Content View by sale amount. |
not-in-native Mobile - ContentViews - Sale Amount - Post View | X Mobile Conversion Content Views Sale Amount View | Campaign | Breakdown of mobile conversions of type Content View by sale amount. |
not-in-native Mobile - ContentViews - Total | X Mobile Conversion Content Views total | Campaign | The total Content View mobile conversions. |
not-in-native Mobile - Downloads - Assisted | X Mobile Conversion Downloads Assisted | Campaign | Breakdown of mobile conversions of type Downloads assisted. |
not-in-native Mobile - Downloads - Metric | X Mobile Conversion Downloads Metric | Campaign | Number of conversions of type Downloads (website). |
not-in-native Mobile - Downloads - Order Quantity | X Mobile Conversion Downloads Order Quantity | Campaign | Downloads at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Downloads - Order Quantity - Post Engagement | X Mobile Conversion Downloads Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Downloads by order quantity engagement. |
not-in-native Mobile - Downloads - Order Quantity - Post View | X Mobile Conversion Downloads Order Quantity View | Campaign | Number of conversions of type Downloads and the corresponding order quantity. |
not-in-native Mobile - Downloads - Sale Amount | X Mobile Conversion Downloads Sale Amount | Campaign | Downloads at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Downloads - Sale Amount - Post Engagement | X Mobile Conversion Downloads Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Downloads by sale amount engagement. |
not-in-native Mobile - Downloads - Sale Amount - Post View | X Mobile Conversion Downloads Sale Amount View | Campaign | Breakdown of mobile conversions of type Downloads by sale amount view. |
not-in-native Mobile - Downloads - Total | X Mobile Conversion Downloads total | Campaign | Total number of downloads completed. |
Mobile - App Installs - Assisted | X Mobile Conversion Installs Assisted | Campaign | The number of assisted install mobile conversions. |
Mobile - App Installs - Metric | X Mobile Conversion Installs Metric | Campaign | The total amount of Install mobile conversions (website). |
Mobile - App Installs - Order Quantity | X Mobile Conversion Installs Order Quantity | Campaign | Breakdown of mobile conversions of type Install by order quantity. |
Mobile - App Installs - Order Quantity - Post Engagement | X Mobile Conversion Installs Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Install by order quantity within the post engagement attribution window. |
Mobile - App Installs - Order Quantity - Post View | X Mobile Conversion Installs Order Quantity View | Campaign | Breakdown of mobile conversions of type InstallS by order quantity within the post view attribution window. |
Mobile - App Installs - Sale Amount | X Mobile Conversion Installs Sale Amount | Campaign | The breakdown of mobile conversions of type Install by sale amount. |
Mobile - App Installs - Sale Amount - Post Engagement | X Mobile Conversion Installs Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Install by post engagement within the attribution window and sale amount. |
Mobile - App Installs - Sale Amount - Post View | X Mobile Conversion Installs Sale Amount View | Campaign | Breakdown of mobile conversions of type Install by sale amount. |
Mobile - App Installs - Total | X Mobile Conversion Installs total | Campaign | The total amount of Install mobile conversions. |
not-in-native Mobile - Invites - Assisted | X Mobile Conversion Invites Assisted | Campaign | The number of assisted Invite mobile conversions. |
not-in-native Mobile - Invites - Metric | X Mobile Conversion Invites Metric | Campaign | The total amount of Invite mobile conversions (website). |
not-in-native Mobile - Invites - Order Quantity | X Mobile Conversion Invites Order Quantity | Campaign | Invites at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Invites - Order Quantity - Post Engagement | X Mobile Conversion Invites Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit by post view within the attribution window, post engagement within the attribution window, assisted, order quantity, and sale amount. |
not-in-native Mobile - Invites - Order Quantity - Post View | X Mobile Conversion Invites Order Quantity View | Campaign | Breakdown of mobile conversions of type Invite by order quantity. |
not-in-native Mobile - Invites - Sale Amount | X Mobile Conversion Invites Sale Amount | Campaign | Invites at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Invites - Sale Amount - Post Engagement | X Mobile Conversion Invites Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Invite by sale amount. |
not-in-native Mobile - Invites - Sale Amount - Post View | X Mobile Conversion Invites Sale Amount View | Campaign | Breakdown of mobile conversions of type Invite by sale amount(API doc as description not present in ads.X.com). |
not-in-native Mobile - Invites - Total | X Mobile Conversion Invites total | Campaign | The total amount of Invite conversions. |
not-in-native Mobile - Key Page View - Assisted | X Mobile Conversion Key Page Views Assisted | Campaign | The number of assisted key page view mobile conversions. |
not-in-native Mobile - Key Page View - Metric | X Mobile Conversion Key Page Views Metric | Campaign | The total amount of Key Page View mobile conversions (website). |
not-in-native Mobile - Key Page View - Order Quantity | X Mobile Conversion Key Page Views Order Quantity | Campaign | Key Page Views at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Key Page View - Order Quantity - Post Engagement | X Mobile Conversion Key Page Views Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Key Page View by post engagement within the attribution window. |
not-in-native Mobile - Key Page View - Order Quantity - Post View | X Mobile Conversion Key Page Views Order Quantity View | Campaign | Breakdown of mobile conversions of type Key Page View by order quantity. |
not-in-native Mobile - Key Page View - Sale Amount | X Mobile Conversion Key Page Views Sale Amount | Campaign | Key Page Views at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Key Page View - Sale Amount - Post Engagement | X Mobile Conversion Key Page Views Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Key Page View by sale amount. |
not-in-native Mobile - Key Page View - Sale Amount - Post View | X Mobile Conversion Key Page Views Sale Amount View | Campaign | Breakdown of mobile conversions of type Key Page View by sale amount. |
not-in-native Mobile - Key Page View - Total | X Mobile Conversion Key Page Views total | Campaign | The number of total Key Page View mobile conversions. |
not-in-native Mobile - Levels Achieved - Assisted | X Mobile Conversion Levels Achieved Assisted | Campaign | The number of assisted level achieved mobile conversions. |
not-in-native Mobile - Levels Achieved - Metric | X Mobile Conversion Levels Achieved Metric | Campaign | The total amount of Level Achieved mobile conversions (website). |
not-in-native Mobile - Levels Achieved - Order Quantity | X Mobile Conversion Levels Achieved Order Quantity | Campaign | Levels Achieved at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Levels Achieved - Order Quantity - Post Engagement | X Mobile Conversion Levels Achieved Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Level Achieved by order quantity. |
not-in-native Mobile - Levels Achieved - Order Quantity - Post View | X Mobile Conversion Levels Achieved Order Quantity View | Campaign | Breakdown of mobile conversions of type Level Achieved by order quantity. |
not-in-native Mobile - Levels Achieved - Sale Amount | X Mobile Conversion Levels Achieved Sale Amount | Campaign | Levels Achieved at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Levels Achieved - Sale Amount - Post Engagement | X Mobile Conversion Levels Achieved Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Level Achieved by sale amount. |
not-in-native Mobile - Levels Achieved - Sale Amount - Post View | X Mobile Conversion Levels Achieved Sale Amount View | Campaign | Breakdown of mobile conversions of type Level Achieved by sale amount. |
not-in-native Mobile - Levels Achieved - Total | X Mobile Conversion Levels Achieved total | Campaign | The number of total Level Achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Assisted | X Mobile Conversion Lifetime Value Achievements Unlocked Assisted | Campaign | The number of assisted lifetime value achievement unlocked mobile conversions. |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Metric | X Mobile Conversion Lifetime Value Achievements Unlocked Metric | Campaign | The number of post view, post engagement, assisted, order quantity, and sale amount lifetime value achievement unlocked mobile conversions (website). |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Order Quantity | X Mobile Conversion Lifetime Value Achievements Unlocked Order Quantity | Campaign | Achievements Unlocked at the Mobile level on a Lifetime basis, measuring Order Quantity |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Achievements Unlocked Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by order quantity engagement |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Order Quantity - Post View | X Mobile Conversion Lifetime Value Achievements Unlocked Order Quantity View | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by order quantity view |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Sale Amount | X Mobile Conversion Lifetime Value Achievements Unlocked Sale Amount | Campaign | Achievements Unlocked at the Mobile level on a Lifetime basis, measuring Sale Amount |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Achievements Unlocked Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by sale amount engagement |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Sale Amount - Post View | X Mobile Conversion Lifetime Value Achievements Unlocked Sale Amount View | Campaign | Breakdown of mobile conversions of type Achievement Unlocked by post view within the attribution window and sale amount |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Total | X Mobile Conversion Lifetime Value Achievements Unlocked total | Campaign | The number of total lifetime value achievement unlocked mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Assisted | X Mobile Conversion Lifetime Value Add To Carts Assisted | Campaign | The number of assisted lifetime value add to cart mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Metric | X Mobile Conversion Lifetime Value Add To Carts Metric | Campaign | The number of assisted post view, post engagement, assisted, order quantity, and sale amount lifetime value add to cart mobile conversions (website). |
not-in-native Mobile - Lifetime ValueAdd To Carts - Order Quantity | X Mobile Conversion Lifetime Value Add To Carts Order Quantity | Campaign | Add To Carts at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Add To Carts Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Add To Cart Events by order quantity engagement. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Order Quantity - Post View | X Mobile Conversion Lifetime Value Add To Carts Order Quantity View | Campaign | Breakdown of mobile conversions of type Add To Cart Events by order quantity view. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Sale Amount | X Mobile Conversion Lifetime Value Add To Carts Sale Amount | Campaign | Add To Carts at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Add To Carts Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Add To Cart Events by sale amount engagement. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Sale Amount - Post View | X Mobile Conversion Lifetime Value Add To Carts Sale Amount View | Campaign | Breakdown of mobile conversions of type Add To Cart Events by post view within the attribution window and sale amount. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Total | X Mobile Conversion Lifetime Value Add To Carts total | Campaign | The number of total lifetime value add to cart mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Assisted | X Mobile Conversion Lifetime Value Add To Wishlists Assisted | Campaign | The number of assisted lifetime value add to wishlist mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Metric | X Mobile Conversion Lifetime Value Add To Wishlists Metric | Campaign | The number of post view, post engagement, assisted, order quantity, and sale amount lifetime value add to wishlist mobile conversions (website). |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Order Quantity | X Mobile Conversion Lifetime Value Add To Wishlists Order Quantity | Campaign | Add To Wishlists at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Add To Wishlists Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by post engagement within the attribution window and order quantity. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Order Quantity - Post View | X Mobile Conversion Lifetime Value Add To Wishlists Order Quantity View | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by post view within the attribution window and order quantity. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Sale Amount | X Mobile Conversion Lifetime Value Add To Wishlists Sale Amount | Campaign | Add To Wishlists at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Add To Wishlists Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by sale amount engagement. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Sale Amount - Post View | X Mobile Conversion Lifetime Value Add To Wishlists Sale Amount View | Campaign | Breakdown of mobile conversions of type Add To Wishlist Events by sale amount view. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Total | X Mobile Conversion Lifetime Value Add To Wishlists total | Campaign | The number of total lifetime value add to wishlist mobile conversions. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Assisted | X Mobile Conversion Lifetime Value Checkouts Initiated Assisted | Campaign | The number of assisted lifetime value checkout initiated mobile conversions. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Metric | X Mobile Conversion Lifetime Value Checkouts Initiated Metric | Campaign | The total number of lifetime value checkout initiated mobile conversions (website). |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Order Quantity | X Mobile Conversion Lifetime Value Checkouts Initiated Order Quantity | Campaign | Checkouts Initiated at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Checkouts Initiated Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by order quantity engagement. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Order Quantity - Post View | X Mobile Conversion Lifetime Value Checkouts Initiated Order Quantity View | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by order quantity view. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Sale Amount | X Mobile Conversion Lifetime Value Checkouts Initiated Sale Amount | Campaign | Checkouts Initiated at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Checkouts Initiated Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by sale amount engagement. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Sale Amount - Post View | X Mobile Conversion Lifetime Value Checkouts Initiated Sale Amount View | Campaign | Breakdown of mobile conversions of type Checkouts Initiated by sale amount view. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Total | X Mobile Conversion Lifetime Value Checkouts Initiated total | Campaign | The number of total lifetime value checkout initiated mobile conversions. |
not-in-native Mobile - Lifetime ValueContentViews - Assisted | X Mobile Conversion Lifetime Value Content Views Assisted | Campaign | The number of assisted lifetime value content view mobile conversions. |
not-in-native Mobile - Lifetime ValueContentViews - Metric | X Mobile Conversion Lifetime Value Content Views Metric | Campaign | The total number of lifetime value content view mobile conversions (website). |
not-in-native Mobile - Lifetime ValueContentViews - Order Quantity | X Mobile Conversion Lifetime Value Content Views Order Quantity | Campaign | Views at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueContentViews - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Content Views Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Content View by post view within the attribution window, post engagement within the attribution window and order quantity. |
not-in-native Mobile - Lifetime ValueContentViews - Order Quantity - Post View | X Mobile Conversion Lifetime Value Content Views Order Quantity View | Campaign | Breakdown of mobile conversions of type Content by order quantity view. |
not-in-native Mobile - Lifetime ValueContentViews - Sale Amount | X Mobile Conversion Lifetime Value Content Views Sale Amount | Campaign | Views at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueContentViews - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Content Views Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Content by sale amount engagement. |
not-in-native Mobile - Lifetime ValueContentViews - Sale Amount - Post View | X Mobile Conversion Lifetime Value Content Views Sale Amount View | Campaign | Breakdown of mobile conversions of type Content by sale amount engagement view. |
not-in-native Mobile - Lifetime ValueContentViews - Total | X Mobile Conversion Lifetime Value Content Views total | Campaign | The number of total lifetime value content view mobile conversions. |
not-in-native Mobile - Lifetime ValueInvites - Assisted | X Mobile Conversion Lifetime Value Invites Assisted | Campaign | The number of assisted lifetime value Invite mobile conversions. |
not-in-native Mobile - Lifetime ValueInvites - Metric | X Mobile Conversion Lifetime Value Invites Metric | Campaign | The total number of lifetime value Invite mobile conversions (website). |
not-in-native Mobile - Lifetime ValueInvites - Order Quantity | X Mobile Conversion Lifetime Value Invites Order Quantity | Campaign | Invites at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueInvites - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Invites Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Login by order quantity. |
not-in-native Mobile - Lifetime ValueInvites - Order Quantity - Post View | X Mobile Conversion Lifetime Value Invites Order Quantity View | Campaign | Breakdown of mobile conversions of type Invite by order quantity view. |
not-in-native Mobile - Lifetime ValueInvites - Sale Amount | X Mobile Conversion Lifetime Value Invites Sale Amount | Campaign | Invites at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueInvites - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Invites Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Invite by sale amount engagement. |
not-in-native Mobile - Lifetime ValueInvites - Sale Amount - Post View | X Mobile Conversion Lifetime Value Invites Sale Amount View | Campaign | Breakdown of mobile conversions of type Invite by sale amount view. |
not-in-native Mobile - Lifetime ValueInvites - Total | X Mobile Conversion Lifetime Value Invites total | Campaign | The number of total lifetime value Invite mobile conversions. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Assisted | X Mobile Conversion Lifetime Value Levels Achieved Assisted | Campaign | The number of assisted lifetime value level achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Metric | X Mobile Conversion Lifetime Value Levels Achieved Metric | Campaign | The total number of lifetime value level achieved mobile conversions (website). |
not-in-native Mobile - Lifetime ValueLevels Achieved - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Levels Achieved Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Level Achieved by order quantity engagement. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Order Quantity - Post View | X Mobile Conversion Lifetime Value Levels Achieved Order Quantity View | Campaign | Breakdown of mobile conversions of type Level Achieved by order quantity view. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Sale Amount | X Mobile Conversion Lifetime Value Levels Achieved Sale Amount | Campaign | Levels Achieved at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Levels Achieved Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Level Achieved by post engagement within the attribution window and sale amount. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Sale Amount - Post View | X Mobile Conversion Lifetime Value Levels Achieved Sale Amount View | Campaign | Breakdown of mobile conversions of type Level Achieved by sale amount view. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Total | X Mobile Conversion Lifetime Value Levels Achieved total | Campaign | The number of total lifetime value level achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueLogins - Assisted | X Mobile Conversion Lifetime Value Logins Assisted | Campaign | The number of assisted lifetime value Login mobile conversions. |
not-in-native Mobile - Lifetime ValueLogins - Metric | X Mobile Conversion Lifetime Value Logins Metric | Campaign | The total number of lifetime value Login mobile conversions (website). |
not-in-native Mobile - Lifetime ValueLogins - Order Quantity | X Mobile Conversion Lifetime Value Logins Order Quantity | Campaign | Logins at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueLogins - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Logins Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type LoginS by order quantity. |
not-in-native Mobile - Lifetime ValueLogins - Order Quantity - Post View | X Mobile Conversion Lifetime Value Logins Order Quantity View | Campaign | Breakdown of mobile conversions of type LoginS by order quantity view. |
not-in-native Mobile - Lifetime ValueLogins - Sale Amount | X Mobile Conversion Lifetime Value Logins Sale Amount | Campaign | Logins at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueLogins - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Logins Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type LoginS by sale amount engagement. |
not-in-native Mobile - Lifetime ValueLogins - Sale Amount - Post View | X Mobile Conversion Lifetime Value Logins Sale Amount View | Campaign | Breakdown of mobile conversions of type LoginS by sale amount view. |
not-in-native Mobile - Lifetime ValueLogins - Total | X Mobile Conversion Lifetime Value Logins total | Campaign | The number of total lifetime value Login mobile conversions. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Assisted | X Mobile Conversion Lifetime Value Payment Info Additions Assisted | Campaign | The number of assisted lifetime value payment info addition mobile conversions. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Metric | X Mobile Conversion Lifetime Value Payment Info Additions Metric | Campaign | The total number of lifetime value payment info addition mobile conversions (website). |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Order Quantity | X Mobile Conversion Lifetime Value Payment Info Additions Order Quantity | Campaign | Payment Info Additions at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Payment Info Additions Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Payment Info Addition by order quantity engagement. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Order Quantity - Post View | X Mobile Conversion Lifetime Value Payment Info Additions Order Quantity View | Campaign | Breakdown of mobile conversions of type Payment Info Addition by order quantity view. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Sale Amount | X Mobile Conversion Lifetime Value Payment Info Additions Sale Amount | Campaign | Payment Info Additions at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Payment Info Additions Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Payment Info Addition by sale amount engagement. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Sale Amount - Post View | X Mobile Conversion Lifetime Value Payment Info Additions Sale Amount View | Campaign | Breakdown of mobile conversions of type Payment Info Addition by sale amount view. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Total | X Mobile Conversion Lifetime Value Payment Info Additions total | Campaign | The number of total lifetime value payment info addition mobile conversions. |
not-in-native Mobile - Lifetime ValuePurchases - Assisted | X Mobile Conversion Lifetime Value Purchases Assisted | Campaign | The number of assisted lifetime value Purchase mobile conversions. |
not-in-native Mobile - Lifetime ValuePurchases - Metric | X Mobile Conversion Lifetime Value Purchases Metric | Campaign | The total number of lifetime value Purchase mobile conversions (website). |
not-in-native Mobile - Lifetime ValuePurchases - Order Quantity | X Mobile Conversion Lifetime Value Purchases Order Quantity | Campaign | Purchases at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValuePurchases - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Purchases Order Quantity Engagement | Campaign | Number of conversions of type Purchase and the corresponding order quantity. |
not-in-native Mobile - Lifetime ValuePurchases - Order Quantity - Post View | X Mobile Conversion Lifetime Value Purchases Order Quantity View | Campaign | Breakdown of mobile conversions of type Purchase by order quantity. |
Lifetime value - purchase sale amount | X Mobile Conversion Lifetime Value Purchases Sale Amount | Campaign | Breakdown of total value of user's Purchases by Sale Amount. |
not-in-native Mobile - Lifetime ValuePurchases - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Purchases Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Purchase by sale amount. |
not-in-native Mobile - Lifetime ValuePurchases - Sale Amount - Post View | X Mobile Conversion Lifetime Value Purchases Sale Amount View | Campaign | Breakdown of mobile conversions of type Purchase. |
Lifetime value - purchases | X Mobile Conversion Lifetime Value Purchases total | Campaign | The number of total lifetime value Purchase mobile conversions. |
not-in-native Mobile - Lifetime ValueRates - Assisted | X Mobile Conversion Lifetime Value Rate Assisted | Campaign | The number of assisted lifetime value rate mobile conversions. |
not-in-native Mobile - Lifetime ValueRates - Metric | X Mobile Conversion Lifetime Value Rate Metric | Campaign | The total number of lifetime value rate mobile conversions (website). |
not-in-native Mobile - Lifetime ValueRates - Order Quantity | X Mobile Conversion Lifetime Value Rate Order Quantity | Campaign | Rates at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueRates - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Rate Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Rate by order quantity engagement. |
not-in-native Mobile - Lifetime ValueRates - Order Quantity - Post View | X Mobile Conversion Lifetime Value Rate Order Quantity View | Campaign | Breakdown of mobile conversions of type Rate and Order_qauintity and post view within the attribution window. |
not-in-native Mobile - Lifetime ValueRates - Sale Amount | X Mobile Conversion Lifetime Value Rate Sale Amount | Campaign | Rates at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueRates - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Rate Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Rate by sale amount engagement. |
not-in-native Mobile - Lifetime ValueRates - Sale Amount - Post View | X Mobile Conversion Lifetime Value Rate Sale Amount View | Campaign | Breakdown of mobile conversions of type Rate by sale amount view. |
not-in-native Mobile - Lifetime ValueRates - Total | X Mobile Conversion Lifetime Value Rate total | Campaign | The number of total lifetime value rate mobile conversions. |
not-in-native Mobile - Lifetime ValueReservations - Assisted | X Mobile Conversion Lifetime Value Reservations Assisted | Campaign | The number of assisted lifetime value Reservation mobile conversions. |
not-in-native Mobile - Lifetime ValueReservations - Metric | X Mobile Conversion Lifetime Value Reservations Metric | Campaign | The total number of lifetime value Reservation mobile conversions (website). |
not-in-native Mobile - Lifetime ValueReservations - Order Quantity | X Mobile Conversion Lifetime Value Reservations Order Quantity | Campaign | Reservations at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueReservations - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Reservations Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Reservation by order quantity engagement. |
not-in-native Mobile - Lifetime ValueReservations - Order Quantity - Post View | X Mobile Conversion Lifetime Value Reservations Order Quantity View | Campaign | Breakdown of mobile conversions of type Reservation by order quantity view. |
not-in-native Mobile - Lifetime ValueReservations - Sale Amount | X Mobile Conversion Lifetime Value Reservations Sale Amount | Campaign | Reservations at the Mobile level on a Lifetime basis, measuring Sale Amount |
not-in-native Mobile - Lifetime ValueReservations - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Reservations Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Reservation by sale amount engagement |
not-in-native Mobile - Lifetime ValueReservations - Sale Amount - Post View | X Mobile Conversion Lifetime Value Reservations Sale Amount View | Campaign | Breakdown of mobile conversions of type Reservation by sale amount view. |
not-in-native Mobile - Lifetime ValueReservations - Total | X Mobile Conversion Lifetime Value Reservations total | Campaign | The number of total lifetime value Reservation mobile conversions. |
not-in-native Mobile - Lifetime ValueSearches - Assisted | X Mobile Conversion Lifetime Value Searches Assisted | Campaign | Breakdown of mobile conversions of type Searches assisted. |
not-in-native Mobile - Lifetime ValueSearches - Metric | X Mobile Conversion Lifetime Value Searches Metric | Campaign | Breakdown of mobile conversions of type Searches by metric(website). |
not-in-native Mobile - Lifetime ValueSearches - Order Quantity | X Mobile Conversion Lifetime Value Searches Order Quantity | Campaign | Reservations at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueSearches - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Searches Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Re-Engage by order quantity. |
not-in-native Mobile - Lifetime ValueSearches - Order Quantity - Post View | X Mobile Conversion Lifetime Value Searches Order Quantity View | Campaign | Breakdown of mobile conversions of type Searches by order quantity view. |
not-in-native Mobile - Lifetime ValueSearches - Sale Amount | X Mobile Conversion Lifetime Value Searches Sale Amount | Campaign | Searches at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueSearches - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Searches Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Searches by sale amount engagement. |
not-in-native Mobile - Lifetime ValueSearches - Sale Amount - Post View | X Mobile Conversion Lifetime Value Searches Sale Amount View | Campaign | Breakdown of mobile conversions of type Searches by sale amount view. |
not-in-native Mobile - Lifetime ValueSearches - Total | X Mobile Conversion Lifetime Value Searches total | Campaign | Breakdown of mobile conversions of type Searches total. |
not-in-native Mobile - Lifetime ValueShares - Assisted | X Mobile Conversion Lifetime Value Shares Assisted | Campaign | The number of assisted lifetime value share mobile conversions. |
not-in-native Mobile - Lifetime ValueShares - Metric | X Mobile Conversion Lifetime Value Shares Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount lifetime value share mobile conversions (website). |
not-in-native Mobile - Lifetime ValueShares - Order Quantity | X Mobile Conversion Lifetime Value Shares Order Quantity | Campaign | Shares at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueShares - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Shares Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Share by order quantity engagement. |
not-in-native Mobile - Lifetime ValueShares - Order Quantity - Post View | X Mobile Conversion Lifetime Value Shares Order Quantity View | Campaign | Breakdown of mobile conversions of type Share. |
not-in-native Mobile - Lifetime ValueShares - Sale Amount | X Mobile Conversion Lifetime Value Shares Sale Amount | Campaign | Shares at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueShares - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Shares Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Share by sale amount engagement. |
not-in-native Mobile - Lifetime ValueShares - Sale Amount - Post View | X Mobile Conversion Lifetime Value Shares Sale Amount View | Campaign | Breakdown of mobile conversions of type Share by sale amount view. |
not-in-native Mobile - Lifetime ValueShares - Total | X Mobile Conversion Lifetime Value Shares total | Campaign | The number of total lifetime value share mobile conversions. |
not-in-native Mobile - Lifetime ValueSignUps - Assisted | X Mobile Conversion Lifetime Value Sign Ups Assisted | Campaign | The number of assisted lifetime value sign up mobile conversions. |
not-in-native Mobile - Lifetime ValueSignUps - Metric | X Mobile Conversion Lifetime Value Sign Ups Metric | Campaign | The total number of lifetime value sign up mobile conversions (website). |
not-in-native Mobile - Lifetime ValueSignUps - Order Quantity | X Mobile Conversion Lifetime Value Sign Ups Order Quantity | Campaign | Shares at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueSignUps - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Sign Ups Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Sign Up by order quantity. |
not-in-native Mobile - Lifetime ValueSignUps - Order Quantity - Post View | X Mobile Conversion Lifetime Value Sign Ups Order Quantity View | Campaign | Breakdown of mobile conversions of type Sign Up by order quantity. |
not-in-native Mobile - Lifetime ValueSignUps - Sale Amount | X Mobile Conversion Lifetime Value Sign Ups Sale Amount | Campaign | Sign Ups at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueSignUps - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Sign Ups Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Sign Up by sale amount. |
not-in-native Mobile - Lifetime ValueSignUps - Sale Amount - Post View | X Mobile Conversion Lifetime Value Sign Ups Sale Amount View | Campaign | Breakdown of mobile conversions of type Sign Up by sale amount. |
not-in-native Mobile - Lifetime ValueSignUps - Total | X Mobile Conversion Lifetime Value Sign Ups total | Campaign | The number of total lifetime value sign up mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Assisted | X Mobile Conversion Lifetime Value Spent Credits Assisted | Campaign | The number of assisted lifetime value spent credit mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity | X Mobile Conversion Lifetime Value Spent Credits Order Quantity | Campaign | Spent Credits at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Spent Credits Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit by order quantity engagement. |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity - Post View | X Mobile Conversion Lifetime Value Spent Credits Order Quantity View | Campaign | Breakdown of mobile conversions of type Spent Credit by order quantity view. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount | X Mobile Conversion Lifetime Value Spent Credits Sale Amount | Campaign | Spent Credits at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Spent Credits Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit by sale amount engagement. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount - Post View | X Mobile Conversion Lifetime Value Spent Credits Sale Amount View | Campaign | The total sale amount for sign-up conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Total | X Mobile Conversion Lifetime Value Spent Credits total | Campaign | The number of total lifetime value spent credit mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Assisted | X Mobile Conversion Lifetime Value Tutorials Completed Assisted | Campaign | The number of assisted lifetime value tutorials completed mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Metric | X Mobile Conversion Lifetime Value Tutorials Completed Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount lifetime value tutorial completed mobile conversions. (website). |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity | X Mobile Conversion Lifetime Value Tutorials Completed Order Quantity | Campaign | Tutorials Completed at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Tutorials Completed Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Tutorial Completed by order quantity engagement. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity - Post View | X Mobile Conversion Lifetime Value Tutorials Completed Order Quantity View | Campaign | Breakdown of mobile conversions of type Tutorial Completed by order quantity. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount | X Mobile Conversion Lifetime Value Tutorials Completed Sale Amount | Campaign | Tutorials Completed at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Tutorials Completed Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Tutorial Completed by sale amount engagement. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount - Post View | X Mobile Conversion Lifetime Value Tutorials Completed Sale Amount View | Campaign | Breakdown of mobile conversions of type Tutorial Completed by sale amount view. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Total | X Mobile Conversion Lifetime Value Tutorials Completed total | Campaign | The number of total lifetime value tutorials completed mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Assisted | X Mobile Conversion Lifetime Value Updates Assisted | Campaign | The number of assisted lifetime value update mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Metric | X Mobile Conversion Lifetime Value Updates Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount lifetime value update mobile conversions (website). |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity | X Mobile Conversion Lifetime Value Updates Order Quantity | Campaign | Updates at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity - Post Engagement | X Mobile Conversion Lifetime Value Updates Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Update by order quantity engagement. |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity - Post View | X Mobile Conversion Lifetime Value Updates Order Quantity View | Campaign | Breakdown of mobile conversions of type Update by post view within the attribution window and order quantity. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount | X Mobile Conversion Lifetime Value Updates Sale Amount | Campaign | Updates at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount - Post Engagement | X Mobile Conversion Lifetime Value Updates Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Update by post engagement within the attribution window and sale amount. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount - Post View | X Mobile Conversion Lifetime Value Updates Sale Amount View | Campaign | Breakdown of mobile conversions of type Update by sale amount view. |
not-in-native Mobile - Lifetime ValueUpdates - Total | X Mobile Conversion Lifetime Value Updates total | Campaign | The number of total lifetime value update mobile conversions. |
not-in-native Mobile - Logins - Assisted | X Mobile Conversion Logins Assisted | Campaign | Breakdown of mobile conversions of type Login by assistance. |
not-in-native Mobile - Logins - Metric | X Mobile Conversion Logins Metric | Campaign | Breakdown of mobile conversions of type Login by metric (website). |
not-in-native Mobile - Logins - Order Quantity | X Mobile Conversion Logins Order Quantity | Campaign | Logins at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Logins - Order Quantity - Post Engagement | X Mobile Conversion Logins Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Login by post engagement within the attribution window and order quantity. |
not-in-native Mobile - Logins - Order Quantity - Post View | X Mobile Conversion Logins Order Quantity View | Campaign | Breakdown of mobile conversions of type Login by order quantity. |
not-in-native Mobile - Logins - Sale Amount | X Mobile Conversion Logins Sale Amount | Campaign | Logins at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Logins - Sale Amount - Post Engagement | X Mobile Conversion Logins Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Login by sale amount. |
not-in-native Mobile - Logins - Sale Amount - Post View | X Mobile Conversion Logins Sale Amount View | Campaign | Breakdown of mobile conversions of type Login by sale amount. |
not-in-native Mobile - Logins - Total | X Mobile Conversion Logins total | Campaign | Breakdown of mobile conversions of type Login total. |
not-in-native Mobile - Payment Info Additions - Assisted | X Mobile Conversion Payment Info Additions Assisted | Campaign | The number of assisted payment info addition mobile conversions. |
not-in-native Mobile - Payment Info Additions - Metric | X Mobile Conversion Payment Info Additions Metric | Campaign | The total number of payment info addition mobile conversions (website). |
not-in-native Mobile - Payment Info Additions - Order Quantity | X Mobile Conversion Payment Info Additions Order Quantity | Campaign | Payment Info Additions at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Payment Info Additions - Order Quantity - Post Engagement | X Mobile Conversion Payment Info Additions Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Payment Info Addition by order quantity. |
not-in-native Mobile - Payment Info Additions - Order Quantity - Post View | X Mobile Conversion Payment Info Additions Order Quantity View | Campaign | Breakdown of mobile conversions of type Payment Info Addition by order quantity. |
not-in-native Mobile - Payment Info Additions - Sale Amount | X Mobile Conversion Payment Info Additions Sale Amount | Campaign | Payment Info Additions at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Payment Info Additions - Sale Amount - Post Engagement | X Mobile Conversion Payment Info Additions Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Payment Info Addition by sale amount. |
not-in-native Mobile - Payment Info Additions - Sale Amount - Post View | X Mobile Conversion Payment Info Additions Sale Amount View | Campaign | Breakdown of mobile conversions of type Payment Info Addition by post view within the attribution window and sale amount. |
not-in-native Mobile - Payment Info Additions - Total | X Mobile Conversion Payment Info Additions total | Campaign | The number of total payment info addition mobile conversions. |
not-in-native Mobile - Purchases - Assisted | X Mobile Conversion Purchases Assisted | Campaign | Breakdown of mobile conversions of type Purchase assisted. |
not-in-native Mobile - Purchases - Metric | X Mobile Conversion Purchases Metric | Campaign | Breakdown of mobile conversions of type Purchase by metric (website). |
not-in-native Mobile - Purchases - Order Quantity | X Mobile Conversion Purchases Order Quantity | Campaign | Purchases at the Mobile level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Purchases - Order Quantity - Post Engagement | X Mobile Conversion Purchases Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Purchase by order quantity. |
not-in-native Mobile - Purchases - Order Quantity - Post View | X Mobile Conversion Purchases Order Quantity View | Campaign | Breakdown of mobile conversions of type Purchase by order_quanity. |
not-in-native Mobile - Purchases - Sale Amount | X Mobile Conversion Purchases Sale Amount | Campaign | Purchases at the Mobile level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Purchases - Sale Amount - Post Engagement | X Mobile Conversion Purchases Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Purchase by sale amount. |
not-in-native Mobile - Purchases - Sale Amount - Post View | X Mobile Conversion Purchases Sale Amount View | Campaign | Breakdown of mobile conversions of type Purchase by sale amount. |
App purchases | X Mobile Conversion Purchases total | Campaign | Number of conversions of type Purchase and the corresponding sale amount and order quantity. |
not-in-native Mobile - Rates - Assisted | X Mobile Conversion Rates Assisted | Campaign | The number of assisted rate mobile conversions. |
not-in-native Mobile - Rates - Metric | X Mobile Conversion Rates Metric | Campaign | The total number of rate mobile conversions (website). |
not-in-native Mobile - Rates - Order Quantity | X Mobile Conversion Rates Order Quantity | Campaign | Rates at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Rates - Order Quantity - Post Engagement | X Mobile Conversion Rates Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Rate by order quantity. |
not-in-native Mobile - Rates - Order Quantity - Post View | X Mobile Conversion Rates Order Quantity View | Campaign | Breakdown of mobile conversions of type Rate by order quantity. |
not-in-native Mobile - Rates - Sale Amount | X Mobile Conversion Rates Sale Amount | Campaign | Rates at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Rates - Sale Amount - Post Engagement | X Mobile Conversion Rates Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit by post view within the attribution window, post engagement within the attribution window. |
not-in-native Mobile - Rates - Sale Amount - Post View | X Mobile Conversion Rates Sale Amount View | Campaign | Breakdown of mobile conversions of type Rate by sale amount. |
not-in-native Mobile - Rates - Total | X Mobile Conversion Rates total | Campaign | The number of total rate mobile conversions. |
not-in-native Mobile - ReEngages - Assisted | X Mobile Conversion Re Engages Assisted | Campaign | The number of assisted re engage mobile conversions. |
not-in-native Mobile - ReEngages - Metric | X Mobile Conversion Re Engages Metric | Campaign | The number of re engage mobile conversions (website). |
not-in-native Mobile - ReEngages - Order Quantity | X Mobile Conversion Re Engages Order Quantity | Campaign | Re Engages at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - ReEngages - Order Quantity - Post Engagement | X Mobile Conversion Re Engages Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Re-Engage by post engagement within the attribution window and sale amount. |
not-in-native Mobile - ReEngages - Order Quantity - Post View | X Mobile Conversion Re Engages Order Quantity View | Campaign | Breakdown of mobile conversions of type Re-Engage by order quantity. |
not-in-native Mobile - ReEngages - Sale Amount | X Mobile Conversion Re Engages Sale Amount | Campaign | Re Engages at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - ReEngages - Sale Amount - Post Engagement | X Mobile Conversion Re Engages Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Re-Engage by sale amount. |
not-in-native Mobile - ReEngages - Sale Amount - Post View | X Mobile Conversion Re Engages Sale Amount View | Campaign | Breakdown of mobile conversions of type Re-Engage by sale amount. |
not-in-native Mobile - ReEngages - Total | X Mobile Conversion Re Engages total | Campaign | The number of total re engage mobile conversions. |
not-in-native Mobile - Reservations - Assisted | X Mobile Conversion Reservations Assisted | Campaign | The number of assisted Reservation mobile conversions. |
not-in-native Mobile - Reservations - Metric | X Mobile Conversion Reservations Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount Reservation mobile conversions (website). |
not-in-native Mobile - Reservations - Order Quantity | X Mobile Conversion Reservations Order Quantity | Campaign | Reservations at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Reservations - Order Quantity - Post Engagement | X Mobile Conversion Reservations Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Reservation by order quantity. |
not-in-native Mobile - Reservations - Order Quantity - Post View | X Mobile Conversion Reservations Order Quantity View | Campaign | Breakdown of mobile conversions of type Reservation order quantity. |
not-in-native Mobile - Reservations - Sale Amount | X Mobile Conversion Reservations Sale Amount | Campaign | Reservations at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Reservations - Sale Amount - Post Engagement | X Mobile Conversion Reservations Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Reservation by post view within the attribution window, post engagement within the attribution window, assisted, order quantity, and sale amount. |
not-in-native Mobile - Reservations - Sale Amount - Post View | X Mobile Conversion Reservations Sale Amount View | Campaign | Breakdown of mobile conversions of type Reservation by sale amount. |
not-in-native Mobile - Reservations - Total | X Mobile Conversion Reservations total | Campaign | The number of total Reservation mobile conversions. |
not-in-native Mobile - Searches - Assisted | X Mobile Conversion Searches Assisted | Campaign | The number of assisted Search mobile conversions. |
not-in-native Mobile - Searches - Metric | X Mobile Conversion Searches Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount Search mobile conversions (website). |
not-in-native Mobile - Searches - Order Quantity | X Mobile Conversion Searches Order Quantity | Campaign | Searches at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Searches - Order Quantity - Post Engagement | X Mobile Conversion Searches Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Search by order quantity. |
not-in-native Mobile - Searches - Order Quantity - Post View | X Mobile Conversion Searches Order Quantity View | Campaign | Breakdown of mobile conversions of type Search by order quantity. |
not-in-native Mobile - Searches - Sale Amount | X Mobile Conversion Searches Sale Amount | Campaign | Searches at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Searches - Sale Amount - Post Engagement | X Mobile Conversion Searches Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Search by sale amount. |
not-in-native Mobile - Searches - Sale Amount - Post View | X Mobile Conversion Searches Sale Amount View | Campaign | Breakdown of mobile conversions of type Search by sale amount. |
not-in-native Mobile - Searches - Total | X Mobile Conversion Searches total | Campaign | The number of total Search mobile conversions. |
not-in-native Mobile - Shares - Assisted | X Mobile Conversion Shares Assisted | Campaign | The number of assisted share mobile conversions. |
not-in-native Mobile - Shares - Metric | X Mobile Conversion Shares Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount share mobile conversions (website). |
not-in-native Mobile - Shares - Order Quantity | X Mobile Conversion Shares Order Quantity | Campaign | Shares at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Shares - Order Quantity - Post Engagement | X Mobile Conversion Shares Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Share by post engagement within the attribution window and order quantity. |
not-in-native Mobile - Shares - Order Quantity - Post View | X Mobile Conversion Shares Order Quantity View | Campaign | Breakdown of mobile conversions of type Share by order quantity. |
not-in-native Mobile - Shares - Sale Amount | X Mobile Conversion Shares Sale Amount | Campaign | Shares at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Shares - Sale Amount - Post Engagement | X Mobile Conversion Shares Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Share by sale amount. |
not-in-native Mobile - Shares - Sale Amount - Post View | X Mobile Conversion Shares Sale Amount View | Campaign | Breakdown of mobile conversions of type Share by sale amount. |
not-in-native Mobile - Shares - Total | X Mobile Conversion Shares total | Campaign | The number of total share mobile conversions. |
not-in-native Mobile - SignUps - Assisted | X Mobile Conversion Signups Assisted | Campaign | When your ad contributed to a user sign up, but wasn\'t the last engagement or view. |
not-in-native Mobile - SignUps - Metric | X Mobile Conversion Signups Metric | Campaign | Breakdown of mobile conversions of type Sign Up by metric (website). |
not-in-native Mobile - SignUps - Order Quantity | X Mobile Conversion Signups Order Quantity | Campaign | Sign Ups at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - SignUps - Order Quantity - Post Engagement | X Mobile Conversion Signups Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Sign Up. |
not-in-native Mobile - SignUps - Order Quantity - Post View | X Mobile Conversion Signups Order Quantity View | Campaign | Breakdown of mobile conversions of type Sign Up by order quantity. |
not-in-native Mobile - SignUps - Sale Amount | X Mobile Conversion Signups Sale Amount | Campaign | Sign Ups at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - SignUps - Sale Amount - Post Engagement | X Mobile Conversion Signups Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Sign Up by sale amount. |
not-in-native Mobile - SignUps - Sale Amount - Post View | X Mobile Conversion Signups Sale Amount View | Campaign | Breakdown of mobile conversions of type Sign Up by sale amount_view. |
App leads`2 | X Mobile Conversion Signups total | Campaign | Breakdown of mobile conversions of type Sign Up total. |
not-in-native Mobile - SiteVisits - Assisted | X Mobile Conversion SiteVisits Assisted | Campaign | Breakdown of mobile conversions of type Site Visit assisted. |
not-in-native Mobile - SiteVisits - Metric | X Mobile Conversion SiteVisits Metric | Campaign | Number of conversions of type Site Visit (website). |
not-in-native Mobile - SiteVisits - Order Quantity | X Mobile Conversion SiteVisits Order Quantity | Campaign | Site Visits at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - SiteVisits - Order Quantity - Post Engagement | X Mobile Conversion SiteVisits Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Site Visit by order quantity engagement. |
not-in-native Mobile - SiteVisits - Order Quantity - Post View | X Mobile Conversion SiteVisits Order Quantity View | Campaign | Breakdown of mobile conversions of type Site Visit by order quantity view. |
not-in-native Mobile - SiteVisits - Sale Amount | X Mobile Conversion SiteVisits Sale Amount | Campaign | Site Visits at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - SiteVisits - Sale Amount - Post Engagement | X Mobile Conversion SiteVisits Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Site Visit by sale amount engagement. |
not-in-native Mobile - SiteVisits - Sale Amount - Post View | X Mobile Conversion SiteVisits Sale Amount View | Campaign | Breakdown of mobile conversions of type Site Visit by sale amount view. |
not-in-native Mobile - SiteVisits - Total | X Mobile Conversion SiteVisits total | Campaign | Breakdown of mobile conversions of type Site Visit by total. |
not-in-native Mobile - Spent Credits - Assisted | X Mobile Conversion Spent Credits Assisted | Campaign | The number of assisted spent credit mobile conversions. |
not-in-native Mobile - Spent Credits - Metric | X Mobile Conversion Spent Credits Metric | Campaign | The total number of spent credit mobile conversions (website). |
not-in-native Mobile - Spent Credits - Order Quantity | X Mobile Conversion Spent Credits Order Quantity | Campaign | Spent at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Spent Credits - Order Quantity - Post Engagement | X Mobile Conversion Spent Credits Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit by order quantity. |
not-in-native Mobile - Spent Credits - Order Quantity - Post View | X Mobile Conversion Spent Credits Order Quantity View | Campaign | Breakdown of mobile conversions of type Spent Credit post view within the attribution window and order quantity. |
not-in-native Mobile - Spent Credits - Sale Amount | X Mobile Conversion Spent Credits Sale Amount | Campaign | Spent at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Spent Credits - Sale Amount - Post Engagement | X Mobile Conversion Spent Credits Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Spent Credit. |
not-in-native Mobile - Spent Credits - Sale Amount - Post View | X Mobile Conversion Spent Credits Sale Amount View | Campaign | Breakdown of mobile conversions of type Spent Credit by sale amount. |
not-in-native Mobile - Spent Credits - Total | X Mobile Conversion Spent Credits total | Campaign | The number of total spent credit mobile conversions. |
not-in-native Mobile - Tutorials Completed - Assisted | X Mobile Conversion Tutorials Completed Assisted | Campaign | The number of assisted tutorials completed mobile conversions. |
not-in-native Mobile - Tutorials Completed - Metric | X Mobile Conversion Tutorials Completed Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount tutorial completed mobile conversions (website). |
not-in-native Mobile - Tutorials Completed - Order Quantity | X Mobile Conversion Tutorials Completed Order Quantity | Campaign | Tutorials Completed at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Tutorials Completed - Order Quantity - Post Engagement | X Mobile Conversion Tutorials Completed Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Tutorial Completed. |
not-in-native Mobile - Tutorials Completed - Order Quantity - Post View | X Mobile Conversion Tutorials Completed Order Quantity View | Campaign | The order quantity of the Purchase, e.g. 1 unit. |
not-in-native Mobile - Tutorials Completed - Sale Amount | X Mobile Conversion Tutorials Completed Sale Amount | Campaign | Tutorials Completed at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Tutorials Completed - Sale Amount - Post Engagement | X Mobile Conversion Tutorials Completed Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Tutorial Completed. |
not-in-native Mobile - Tutorials Completed - Sale Amount - Post View | X Mobile Conversion Tutorials Completed Sale Amount View | Campaign | Breakdown of mobile conversions of type Tutorial Completed by sale amount and post view within the attribution window(API doc as description not present in ads.X.com). |
not-in-native Mobile - Tutorials Completed - Total | X Mobile Conversion Tutorials Completed total | Campaign | The number of total tutorials completed mobile conversions. |
not-in-native Mobile - Updates - Assisted | X Mobile Conversion Updates Assisted | Campaign | The number of assisted update mobile conversions. |
not-in-native Mobile - Updates - Metric | X Mobile Conversion Updates Metric | Campaign | The total number of post view, post engagement, assisted, order quantity, and sale amount update mobile conversions (website). |
not-in-native Mobile - Updates - Order Quantity | X Mobile Conversion Updates Order Quantity | Campaign | Updates at the Mobile level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Updates - Order Quantity - Post Engagement | X Mobile Conversion Updates Order Quantity Engagement | Campaign | Breakdown of mobile conversions of type Update by order quantity. |
not-in-native Mobile - Updates - Order Quantity - Post View | X Mobile Conversion Updates Order Quantity View | Campaign | Breakdown of mobile conversions of type Update by order quantity. |
not-in-native Mobile - Updates - Sale Amount | X Mobile Conversion Updates Sale Amount | Campaign | Updates at the Mobile level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Updates - Sale Amount - Post Engagement | X Mobile Conversion Updates Sale Amount Engagement | Campaign | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Updates - Sale Amount - Post View | X Mobile Conversion Updates Sale Amount View | Campaign | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Updates - Total | X Mobile Conversion Updates total | Campaign | The number of total update mobile conversions. |
Replies | X Replies | Campaign | Total number of replies on a post. |
Retweets | X Retweets | Campaign | Total number of retweets on a post. |
3s/100% video views | view on a user\ | Campaign | These views only count when your video is watched in 100% view for 3 seconds or more, or when a user expands or unmutes your video. |
Video call to action | X Video CTA Clicks | Campaign | Total clicks on the call to action in the video player. |
Video starts | X Video Content Starts | Campaign | The number of people who started the video, regardless of how much of the video player is in view. |
Video views | X Video Total Views | Campaign | Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. |
Video completions | X Video Views 100% | Campaign | Total number of videos viewed until 100% completion as a result of your post. |
15s video views | X Video Views 15s | Campaign | A "15s video view" is when your video is watched at 50% view for 15 seconds or more, or when a user expands or unmutes your video. |
Video played 25% | X Video Views 25% | Campaign | The number of people who watched 25% of the video, regardless of how much of the video player is in view. |
Video played 50% | X Video Views 50% | Campaign | The number of people who watched 50% of the video, regardless of how much of the video player is in view. |
6s video views | X Video Views 6s | Campaign | A "6s video view" is when your video is watched at 50% view for 6 seconds or more, or when a user expands or unmutes your video. |
Video played 75% | X Video Views 75% | Campaign | The number of people who watched 75% of the video, regardless of how much of the video player is in view. |
not-in-native Qualified Impressions | X Qualified Impressions (Deprecated) | Campaign | This metric/dimension is deprecated by channel/Sprinklr and the data would be available till the last date metric was active. |
not-in-native MRC Views - Video | X Video Mrc Views (Deprecated) | Campaign | This metric/dimension is deprecated by channel/Sprinklr and the data would be available till the last date metric was active. |
Ad Variant Level |
Spend | X Post Spent | Ad Variant | The total amount you've spent so far as a result of your post. |
Impressions | X Posts Impressions | Ad Variant | The number of times your post is shown to users, including earned for a particular account. |
Tweet engagements | X Post Engagements | Ad Variant | Total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), Retweets, replies, likes, poll votes and swipes. |
Link clicks | X Post Link Clicks | Ad Variant | The amount of clicks on a URL or Card in the Tweet divided by impressions. |
Link click rate | X Post Link Click Rate | Ad Variant | Total clicks on a link or a Website creative divided by total impressions, including earned, as a result of your post. |
Engagement rate | X Post Engagement Rate | Ad Variant | The number of engagements (clicks, retweets, replies, follows and likes) divided by the total number of impressions. |
Video completions | X Post Video Views 100% (In-stream views for Pre-roll) | Ad Variant | Total number of videos viewed until 100% completion as a result of your post. |
Cost per link click | X Post Cost Per Link Click | Ad Variant | The total amount spent divided by the total amount of link clicks. |
Cost per engagement | X Post Cost Per Engagement | Ad Variant | The total amount spent divided by the total amount of engagements. |
App clicks | X Post App Clicks | Ad Variant | The amount of App Clicks on your post. This is calculated as the sum of Installs Attempts, Open Attempts, Timeline URL Clicks, and Search URL Clicks. |
Follows | X Post Follows | Ad Variant | The amount of times a user followed you directly from the Tweet. |
Replies | X Post Replies | Ad Variant | Total number of replies. |
Likes | X Post Likes | Ad Variant | The number of Likes the post received. |
Retweets | X Post Retweets | Ad Variant | Total number of retweets. |
Video views | X Post Video Total Views (In-stream views for Pre-roll) | Ad Variant | Total number of video views as a result of your post. Video views only count when your video is watched in 50% view for 2 seconds or more, or when a user clicks to expand/unmute your video. |
Clicks | X Post Clicks | Ad Variant | Total clicks on links, hashtags, a Website creative, and other Tweet details in your ad, combined with likes and profile clicks as a result of your post. |
(Organic Metrics, different endpoint) | X Post Organic Impressions | Ad Variant | Number of times users saw the post on X through unpaid post distribution. |
not-in-native Website - Custom - Metric | X Post Conversion Custom Metric | Ad Variant | The total number of custom post conversions (website). |
not-in-native Website - Downloads - Metric | X Post Conversion Downloads Metric | Ad Variant | The total number of download post conversions (website). |
not-in-native Website - Purchases - Metric | X Post Conversion Purchases Metric | Ad Variant | The total number of purchase post conversions (website). |
not-in-native Website - SignUps - Metric | X Post Conversion SignUps Metric | Ad Variant | The total number of sign up post conversions (website). |
not-in-native Website - SiteVisits - Metric | X Post Conversion Site Visits Metric | Ad Variant | The total number of site visit post conversions (website). |
Video played 25% | X Post Video Views 25% (In-stream views for Pre-roll) | Ad Variant | Total number of videos viewed until 25% completion as a result of your post. |
Video played 50% | X Post Video Views 50% (In-stream views for Pre-roll) | Ad Variant | Total number of videos viewed until 50% completion as a result of your post. |
Video played 75% | X Post Video Views 75% (In-stream views for Pre-roll) | Ad Variant | Total number of videos viewed until 75% completion as a result of your post. |
Mobile - App Installs - Metric | X Post Mobile Conversion Installs Metric | Ad Variant | The total number of install post mobile conversions (website). |
not-in-native Qualified Impressions | X Post Qualified Impressions | Ad Variant | Impressions in which the post was 100% in view of the user. |
(Organic Metrics, different endpoint) | X Post Organic Url Clicks | Ad Variant | Total number of URL Clicks from a post through unpaid distribution. |
(Organic Metrics, different endpoint) | X Post Organic App Clicks | Ad Variant | Total number of people who click the app through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Replies | Ad Variant | Total number of replies on a post through unpaid post distribution. |
Media engagements | X Post Media Engagements | Ad Variant | As a result of your post, the total number of clicks and swipes on your media across Videos, Vines, GIFs, and Images. |
Purchases - sale amount | X Post Conversion Purchases Sale Amount | Ad Variant | The total sale amount of the Purchase as a result of your post. |
(Organic Metrics, different endpoint) | X Post Organic Clicks | Ad Variant | When a user either clicks directly on a post or component of a post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Engagements | Ad Variant | Total number of engagements with a post through unpaid distribution. |
(Organic Metrics, different endpoint) | X Post Organic Card Engagements | Ad Variant | The total number of Card Engagements on a Tweet due to unpaid post distribution. |
not-in-native Billed Engagement | X Post Billed Engagements | Ad Variant | The total count of Billed Engagements on your post. |
not-in-native Spent with margin | Client X Post Spent | Ad Variant | Spent with Margin at the Standard level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (AUD) | Client X Post Spent (AUD) | Ad Variant | Spent with Margin in AUD at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (CAD) | Client X Post Spent (CAD) | Ad Variant | Spent with Margin in CAD at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (CHF) | Client X Post Spent (CHF) | Ad Variant | Spent with Margin in CHF at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (CNY) | Client X Post Spent (CNY) | Ad Variant | Spent with Margin in CNY at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (CZK) | Client X Post Spent (CZK) | Ad Variant | Spent with Margin in CZK at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (DKK) | Client X Post Spent (DKK) | Ad Variant | Spent with Margin in DKK at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (EUR) | Client X Post Spent (EUR) | Ad Variant | Spent with Margin in EUR at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (GBP) | Client X Post Spent (GBP) | Ad Variant | Spent with Margin in GBP at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (INR) | Client X Post Spent (INR) | Ad Variant | Spent with Margin in INR at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (JPY) | Client X Post Spent (JPY) | Ad Variant | Spent with Margin in JPY at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (NOK) | Client X Post Spent (NOK) | Ad Variant | Spent with Margin in NOK at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (NZD) | Client X Post Spent (NZD) | Ad Variant | Spent with Margin in NZD at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (PLN) | Client X Post Spent (PLN) | Ad Variant | Spent with Margin in PLN at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (RUB) | Client X Post Spent (RUB) | Ad Variant | Spent with Margin in RUB at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (SEK) | Client X Post Spent (SEK) | Ad Variant | Spent with Margin in SEK at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (TRY) | Client X Post Spent (TRY) | Ad Variant | Spent with Margin in TRY at the Standard Post level on a Daily basis, measuring Total Volume. |
not-in-native Spent with margin (USD) | Client X Post Spent (USD) | Ad Variant | Spent with Margin in USD at the Standard Post level on a Daily basis, measuring Total Volume. |
Page views - post view | X Conversion Site Visits Post View | Ad Variant | The number of times a user viewed your ad and then completed your page view event within your post-view attribution window. If a user completes your page view event multiple times within 30 minutes, it's only counted once. Page views used to be called site visits. |
Cost per result | X Cost Per Result(Post) | Ad Variant | Total Spent divided by X Total Results For Objective (Post). |
not-in-native Mobile - AchievementsUnlocked - Post Engagement | X Mobile Conversion Achievements Unlocked Post Engagement | Ad Variant | The total amount of post engagement Achievement Unlocked mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Post View | X Mobile Conversion Achievements Unlocked Post View | Ad Variant | The total amount of post view achievement Unlocked conversions. |
not-in-native Mobile - Add To Carts - Post Engagement | X Mobile Conversion Add To Carts Post Engagement | Ad Variant | The total amount of post engagement Add to Cart mobile conversions. |
not-in-native Mobile - Add To Carts - Post View | X Mobile Conversion Add To Carts Post View | Ad Variant | The total amount of post view Add to Cart mobile conversions. |
not-in-native Mobile - Add To Wishlists - Post Engagement | X Mobile Conversion Add To Wishlists Post Engagement | Ad Variant | The total amount of post engagement Add to Wishlist mobile conversions. |
not-in-native Mobile - Add To Wishlists - Post View | X Mobile Conversion Add To Wishlists Post View | Ad Variant | The total amount of post view Add to Wishlist mobile conversions. |
not-in-native Mobile - Checkouts Initiateditiated - Post Engagement | X Mobile Conversion Checkouts Initiatied Post Engagement | Ad Variant | The total amount of post engagement Checkout Initiated mobile conversions. |
not-in-native Mobile - Checkouts Initiateditiated - Post View | X Mobile Conversion Checkouts Initiatied Post View | Ad Variant | The total amount of post view Checkout Initiated mobile conversions. |
not-in-native Mobile - ContentViews - Post Engagement | X Mobile Conversion Content Views Post Engagement | Ad Variant | The total amount of post engagement Content View mobile conversions. |
not-in-native Mobile - ContentViews - Post View | X Mobile Conversion Content Views Post View | Ad Variant | The total amount of post view Content View mobile conversions. |
not-in-native Mobile - Downloads - Post Engagement | X Mobile Conversion Downloads Post Engagement | Ad Variant | Breakdown of mobile conversions of type Downloads by post engagement. |
not-in-native Mobile - Downloads - Post View | X Mobile Conversion Downloads Post View | Ad Variant | Breakdown of mobile conversions of type Downloads by post view engagement. |
Mobile - App Installs - Post Engagement | X Mobile Conversion Installs Post Engagement | Ad Variant | The total amount of post engagement Install mobile conversions. |
Mobile - App Installs - Post View | X Mobile Conversion Installs Post View | Ad Variant | The total amount of post view Install mobile conversions. |
not-in-native Mobile - Invites - Post Engagement | X Mobile Conversion Invites Post Engagement | Ad Variant | The total amount of post engagement Invite mobile conversions. |
not-in-native Mobile - Invites - Post View | X Mobile Conversion Invites Post View | Ad Variant | The total amount of post view Invite mobile conversions. |
not-in-native Mobile - Key Page View - Post Engagement | X Mobile Conversion Key Page Views Post Engagement | Ad Variant | The total amount of post engagement Key Page View mobile conversions. |
not-in-native Mobile - Key Page View - Post View | X Mobile Conversion Key Page Views Post View | Ad Variant | The total amount of post view Key Page View mobile conversions. |
not-in-native Mobile - Levels Achieved - Post Engagement | X Mobile Conversion Levels Achieved Post Engagement | Ad Variant | The number of post engagement Level Achieved mobile conversions. |
not-in-native Mobile - Levels Achieved - Post View | X Mobile Conversion Levels Achieved Post View | Ad Variant | The number of post view Level Achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Post Engagement | X Mobile Conversion Lifetime Value Achievements Unlocked Post Engagement | Ad Variant | The number of post engagement lifetime value achievement unlocked mobile conversions. |
not-in-native Mobile - Lifetime ValueAchievementsUnlocked - Post View | X Mobile Conversion Lifetime Value Achievements Unlocked Post View | Ad Variant | The number of post view lifetime value achievement unlocked mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Post Engagement | X Mobile Conversion Lifetime Value Add To Carts Post Engagement | Ad Variant | The number of post engagement lifetime value add to cart mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Carts - Post View | X Mobile Conversion Lifetime Value Add To Carts Post View | Ad Variant | The number of post view lifetime value add to cart mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Post Engagement | X Mobile Conversion Lifetime Value Add To Wishlists Post Engagement | Ad Variant | The number of post engagement lifetime value add to wishlist mobile conversions. |
not-in-native Mobile - Lifetime ValueAdd To Wishlists - Post View | X Mobile Conversion Lifetime Value Add To Wishlists Post View | Ad Variant | The number of post view lifetime value add to wishlist mobile conversions. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Post Engagement | X Mobile Conversion Lifetime Value Checkouts Initiated Post Engagement | Ad Variant | The number of post engagement lifetime value checkout initiated mobile conversions. |
not-in-native Mobile - Lifetime ValueCheckouts Initiateditiated - Post View | X Mobile Conversion Lifetime Value Checkouts Initiated Post View | Ad Variant | The number of post view lifetime value checkout initiated mobile conversions. |
not-in-native Mobile - Lifetime ValueContentViews - Post Engagement | X Mobile Conversion Lifetime Value Content Views Post Engagement | Ad Variant | The number of post engagement lifetime value content view mobile conversions. |
not-in-native Mobile - Lifetime ValueContentViews - Post View | X Mobile Conversion Lifetime Value Content Views Post View | Ad Variant | The number of post view lifetime value content view mobile conversions. |
not-in-native Mobile - Lifetime ValueInvites - Post Engagement | X Mobile Conversion Lifetime Value Invites Post Engagement | Ad Variant | The number of post engagement lifetime value Invite mobile conversions. |
not-in-native Mobile - Lifetime ValueInvites - Post View | X Mobile Conversion Lifetime Value Invites Post View | Ad Variant | The number of post view lifetime value Invite mobile conversions. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Post Engagement | X Mobile Conversion Lifetime Value Levels Achieved Post Engagement | Ad Variant | The number of post engagement lifetime value level achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueLevels Achieved - Post View | X Mobile Conversion Lifetime Value Levels Achieved Post View | Ad Variant | The number of post view lifetime value level achieved mobile conversions. |
not-in-native Mobile - Lifetime ValueLogins - Post Engagement | X Mobile Conversion Lifetime Value Logins Post Engagement | Ad Variant | The number of post engagement lifetime value Login mobile conversions. |
not-in-native Mobile - Lifetime ValueLogins - Post View | X Mobile Conversion Lifetime Value Logins Post View | Ad Variant | The number of post view lifetime value Login mobile conversions. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Post Engagement | X Mobile Conversion Lifetime Value Payment Info Additions Post Engagement | Ad Variant | The number of post engagement lifetime value payment info addition mobile conversions. |
not-in-native Mobile - Lifetime ValuePayment Info Additions - Post View | X Mobile Conversion Lifetime Value Payment Info Additions Post View | Ad Variant | The number of post view lifetime value payment info addition mobile conversions. |
not-in-native Mobile - Lifetime ValuePurchases - Post Engagement | X Mobile Conversion Lifetime Value Purchases Post Engagement | Ad Variant | The number of post engagement lifetime value Purchase mobile conversions. |
not-in-native Mobile - Lifetime ValuePurchases - Post View | X Mobile Conversion Lifetime Value Purchases Post View | Ad Variant | The number of post view lifetime value Purchase mobile conversions. |
not-in-native Mobile - Lifetime ValueRates - Post Engagement | X Mobile Conversion Lifetime Value Rate Post Engagement | Ad Variant | The number of post engagement lifetime value rate mobile conversions. |
not-in-native Mobile - Lifetime ValueRates - Post View | X Mobile Conversion Lifetime Value Rate Post View | Ad Variant | The number of post view lifetime value rate mobile conversions. |
not-in-native Mobile - Lifetime ValueReservations - Post Engagement | X Mobile Conversion Lifetime Value Reservations Post Engagement | Ad Variant | The number of post engagement lifetime value Reservation mobile conversions. |
not-in-native Mobile - Lifetime ValueReservations - Post View | X Mobile Conversion Lifetime Value Reservations Post View | Ad Variant | The number of post view lifetime value Reservation mobile conversions. |
not-in-native Mobile - Lifetime ValueSearches - Post Engagement | X Mobile Conversion Lifetime Value Searches Post Engagement | Ad Variant | Breakdown of mobile conversions of type Searches by post engagement. |
not-in-native Mobile - Lifetime ValueSearches - Post View | X Mobile Conversion Lifetime Value Searches Post View | Ad Variant | Breakdown of mobile conversions of type Searches by post view. |
not-in-native Mobile - Lifetime ValueShares - Post Engagement | X Mobile Conversion Lifetime Value Shares Post Engagement | Ad Variant | The number of post engagement lifetime value share mobile conversions. |
not-in-native Mobile - Lifetime ValueShares - Post View | X Mobile Conversion Lifetime Value Shares Post View | Ad Variant | The number of post view lifetime value share mobile conversions. |
not-in-native Mobile - Lifetime ValueSignUps - Post Engagement | X Mobile Conversion Lifetime Value Sign Ups Post Engagement | Ad Variant | The number of post engagement lifetime value sign up mobile conversions. |
not-in-native Mobile - Lifetime ValueSignUps - Post View | X Mobile Conversion Lifetime Value Sign Ups Post View | Ad Variant | The number of post view lifetime value sign up mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Post Engagement | X Mobile Conversion Lifetime Value Spent Credits Post Engagement | Ad Variant | The number of post engagement lifetime value spent credit mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Post View | X Mobile Conversion Lifetime Value Spent Credits Post View | Ad Variant | The number of post view lifetime value spent credit mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Post Engagement | X Mobile Conversion Lifetime Value Tutorials Completed Post Engagement | Ad Variant | The number of post engagement lifetime value tutorials completed mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Post View | X Mobile Conversion Lifetime Value Tutorials Completed Post View | Ad Variant | The number of post view lifetime value tutorials completed mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Post Engagement | X Mobile Conversion Lifetime Value Updates Post Engagement | Ad Variant | The number of post engagement lifetime value update mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Post View | X Mobile Conversion Lifetime Value Updates Post View | Ad Variant | The number of post view lifetime value update mobile conversions. |
not-in-native Mobile - Logins - Post Engagement | X Mobile Conversion Logins Post Engagement | Ad Variant | Breakdown of mobile conversions of type Login by engagement. |
not-in-native Mobile - Logins - Post View | X Mobile Conversion Logins Post View | Ad Variant | Breakdown of mobile conversions of type Login by post view within the attribution window. |
not-in-native Mobile - Payment Info Additions - Post Engagement | X Mobile Conversion Payment Info Additions Post Engagement | Ad Variant | The number of post engagement payment info addition mobile conversions. |
not-in-native Mobile - Payment Info Additions - Post View | X Mobile Conversion Payment Info Additions Post View | Ad Variant | The number of post view payment info addition mobile conversions. |
App purchases - post engagement | X Mobile Conversion Purchases Post Engagement | Ad Variant | Breakdown of mobile conversions of type Purchase by post engagement within the attribution window. |
App purchases - post view | X Mobile Conversion Purchases Post View | Ad Variant | Breakdown of mobile conversions of type Purchase by post view within the attribution window. |
not-in-native Mobile - Rates - Post Engagement | X Mobile Conversion Rates Post Engagement | Ad Variant | The number of post engagement rate mobile conversions. |
not-in-native Mobile - Rates - Post View | X Mobile Conversion Rates Post View | Ad Variant | The number of post view rate mobile conversions. |
not-in-native Mobile - ReEngages - Post Engagement | X Mobile Conversion Re Engages Post Engagement | Ad Variant | The number of post engagement re engage mobile conversions. |
not-in-native Mobile - ReEngages - Post View | X Mobile Conversion Re Engages Post View | Ad Variant | The number of post view re engage mobile conversions. |
not-in-native Mobile - Reservations - Post Engagement | X Mobile Conversion Reservations Post Engagement | Ad Variant | The number of post engagement Reservation mobile conversions. |
not-in-native Mobile - Reservations - Post View | X Mobile Conversion Reservations Post View | Ad Variant | The number of post view Reservation mobile conversions. |
not-in-native Mobile - Searches - Post Engagement | X Mobile Conversion Searches Post Engagement | Ad Variant | The number of post engagement Search mobile conversions. |
not-in-native Mobile - Searches - Post View | X Mobile Conversion Searches Post View | Ad Variant | The number of post view Search mobile conversions. |
not-in-native Mobile - Shares - Post Engagement | X Mobile Conversion Shares Post Engagement | Ad Variant | The number of post engagement share mobile conversions. |
not-in-native Mobile - Shares - Post View | X Mobile Conversion Shares Post View | Ad Variant | The number of post view share mobile conversions. |
not-in-native Mobile - SignUps - Post Engagement | X Mobile Conversion Signups Post Engagement | Ad Variant | Breakdown of mobile conversions of type Sign Up by post engagement within the attribution window. |
not-in-native Mobile - SignUps - Post View | X Mobile Conversion Signups Post View | Ad Variant | Breakdown of mobile conversions of type Sign Up by post view within the attribution window. |
not-in-native Mobile - SiteVisits - Post Engagement | X Mobile Conversion SiteVisits Post Engagement | Ad Variant | Breakdown of mobile conversions of type Site Visit by post engagement. |
not-in-native Mobile - SiteVisits - Post View | X Mobile Conversion SiteVisits Post View | Ad Variant | Breakdown of mobile conversions of type Site Visit by post view. |
not-in-native Mobile - Spent Credits - Post Engagement | X Mobile Conversion Spent Credits Post Engagement | Ad Variant | The number of post engagement spent credit mobile conversions. |
not-in-native Mobile - Spent Credits - Post View | X Mobile Conversion Spent Credits Post View | Ad Variant | The number of post view spent credit mobile conversions. |
not-in-native Mobile - Tutorials Completed - Post Engagement | X Mobile Conversion Tutorials Completed Post Engagement | Ad Variant | The number of post engagement tutorials completed mobile conversions. |
not-in-native Mobile - Tutorials Completed - Post View | X Mobile Conversion Tutorials Completed Post View | Ad Variant | The number of post view tutorials completed mobile conversions. |
not-in-native Mobile - Updates - Post Engagement | X Mobile Conversion Updates Post Engagement | Ad Variant | The number of post engagement update mobile conversions. |
not-in-native Mobile - Updates - Post View | X Mobile Conversion Updates Post View | Ad Variant | The number of post view update mobile conversions. |
not-in-native Tweet Card Engagements | X Post Card Engagements | Ad Variant | The total count of Card Engagements on your post. |
Swipes | X Post Carousel Swipes | Ad Variant | The amount of swipes on a Promoted Tweet Carousel Post. |
not-in-native Custom - Assisted | X Post Conversion Custom Assisted | Ad Variant | The number of assisted custom post conversions. |
not-in-native Custom - Order Quantity | X Post Conversion Custom Order Quantity | Ad Variant | Number of conversions of type Custom by order quantity for a post. |
not-in-native Custom - Order Quantity - Post Engagement | X Post Conversion Custom Order Quantity Engagement | Ad Variant | Breakdown of posts conversion of type Custom by order quantity engagement for a post. |
not-in-native Custom - Order Quantity - Post View | X Post Conversion Custom Order Quantity View | Ad Variant | Breakdown of posts conversion of type Custom by order quantity view for a post. |
Custom events - post engagement | X Post Conversion Custom Post Engagement | Ad Variant | The number of post engagement custom post conversions. |
Custom events - post view | X Post Conversion Custom Post View | Ad Variant | As a result of your post, the number of times a user viewed your ad and then completed your custom event within your post-view attribution window. |
Custom events - sale amount | X Post Conversion Custom Sale Amount | Ad Variant | Custom Event at the Standard Post level on a Daily basis, measuring Sale Amount. |
not-in-native Custom - Sale Amount - Post Engagement | X Post Conversion Custom Sale Amount Engagement | Ad Variant | Number of conversions of type Custom and the corresponding sale amount. |
not-in-native Custom - Sale Amount - Post View | X Post Conversion Custom Sale Amount View | Ad Variant | Breakdown of posts conversion of type Custom by sale amount view. |
Custom events | X Post Conversion Custom total | Ad Variant | As a result of your post, the number of times a user viewed or clicked on your post and then completed your custom event. |
not-in-native Downloads - Assisted | X Post Conversion Downloads Assisted | Ad Variant | The number of assisted download post conversions. |
not-in-native Downloads - Order Quantity | X Post Conversion Downloads Order Quantity | Ad Variant | Breakdown of posts conversion of type Downloads by order quantity. |
not-in-native Downloads - Order Quantity - Post Engagement | X Post Conversion Downloads Order Quantity Engagement | Ad Variant | Breakdown of posts conversion of type Downloads by order quantity engagement. |
not-in-native Downloads - Order Quantity - Post View | X Post Conversion Downloads Order Quantity View | Ad Variant | Breakdown of posts conversion of type Downloads by sale amount view. |
Downloads - post engagement | X Post Conversion Downloads Post Engagement | Ad Variant | The number of post engagement download post conversions. |
Downloads - post view | X Post Conversion Downloads Post View | Ad Variant | The number of post view download post conversions. |
Downlaods - sale amount | X Post Conversion Downloads Sale Amount | Ad Variant | Breakdown of posts conversions of type Downloads by sale amount. |
not-in-native Downloads - Sale Amount - Post Engagement | X Post Conversion Downloads Sale Amount Engagement | Ad Variant | Breakdown of posts conversion of type Downloads by sale amount engagement. |
not-in-native Downloads - Sale Amount - Post View | X Post Conversion Downloads Sale Amount View | Ad Variant | Breakdown of posts conversion of type Downloads by sale amount view. |
Downloads | X Post Conversion Downloads total | Ad Variant | As a result of your post, the total number of downloads completed. |
Purchases - assisted | X Post Conversion Purchases Assisted | Ad Variant | The number of assisted Purchase post conversions as a result of your post. |
Purchases - order quantity | X Post Conversion Purchases Order Quantity | Ad Variant | The order quantity of the Purchase, e.g. 1 unit as a result of your post. |
Purchases - engage - order quantity | X Post Conversion Purchases Order Quantity Engagement | Ad Variant | When a user views your ad and completes a Purchase within your chosen post view attribution window for your post. |
Purchases - view - order quantity | X Post Conversion Purchases Order Quantity View | Ad Variant | Breakdown of post conversions of type Purchases by order quantity view for your post. |
Purchases - post engagement | X Post Conversion Purchases Post Engagement | Ad Variant | The number of post engagement Purchase post conversion as a result of your post. |
Purchases - post view | X Post Conversion Purchases Post View | Ad Variant | The number of post view Purchase post conversions as a result of your post. |
Purchases - engage - sale amount | X Post Conversion Purchases Sale Amount Engagement | Ad Variant | Breakdown of post conversions of type Purchases by sale amount engagement for your post. |
Purchases - view - sale amount | X Post Conversion Purchases Sale Amount View | Ad Variant | Breakdown of post conversions of type Purchases by sale amount view for your post. |
Purchases | X Post Conversion Purchases total | Ad Variant | As a result of your post, the total number of Purchases. The sum of post view, post engagement, and assisted Purchases for both your website and mobile app. |
Leads - assisted | X Post Conversion SignUps Assisted | Ad Variant | The number of assisted sign up post conversions. |
not-in-native SignUps - Order Quantity | X Post Conversion SignUps Order Quantity | Ad Variant | Sign Ups at the Standard Post level on a Daily basis, measuring Order Quantity. |
not-in-native SignUps - Order Quantity - Post Engagement | X Post Conversion SignUps Order Quantity Engagement | Ad Variant | Breakdown of posts conversion of type SIGNUPS by order quantity engagement. |
not-in-native SignUps - Order Quantity - Post View | X Post Conversion SignUps Order Quantity View | Ad Variant | Breakdown of posts conversion of type SIGNUPS by order quantity view. |
Leads - post engagement | X Post Conversion SignUps Post Engagement | Ad Variant | As a result of your post, the number of times a user clicked on your ad and then completed an action that demonstrated interest in your business, such as signing up, within your post-engagement attribution window. Leads used to be called sign ups. |
Leads - post view | X Post Conversion SignUps Post View | Ad Variant | As a result of your post, the number of times a user viewed your ad and then completed an action that demonstrated interest in your business, such as signing up, within your post-view attribution window. Leads used to be called sign ups. |
Leads - sale amount | X Post Conversion SignUps Sale Amount | Ad Variant | Amount of sales resulting from the leads conversion tag. |
not-in-native SignUps - Sale Amount - Post Engagement | X Post Conversion SignUps Sale Amount Engagement | Ad Variant | Breakdown of posts conversion of type SIGNUPS by sale amount engagement. |
not-in-native SignUps - Sale Amount - Post View | X Post Conversion SignUps Sale Amount View | Ad Variant | When a user views your ad and signs up within your chosen post view attribution window. |
Leads | X Post Conversion SignUps total | Ad Variant | As a result of your post, the number of times a user viewed or clicked on your ad and then completed an action that demonstrated interest in your business, such as signing up, within your attribution windows. Leads used to be called sign ups. |
not-in-native SiteVisits - Assisted | X Post Conversion Site Visits Assisted | Ad Variant | The number of assisted site visit post conversions. |
not-in-native SiteVisits - Order Quantity | X Post Conversion Site Visits Order Quantity | Ad Variant | Site Visits at the Standard Post level on a Daily basis, measuring Order Quantity. |
not-in-native SiteVisits - Order Quantity - Post Engagement | X Post Conversion Site Visits Order Quantity Engagement | Ad Variant | Breakdown of posts conversion of type Site VisitS by order quantity engagement. |
not-in-native SiteVisits - Order Quantity - Post View | X Post Conversion Site Visits Order Quantity View | Ad Variant | Breakdown of posts conversion of type Site VisitS by order quantity view. |
Page views - post engagement | X Post Conversion Site Visits Post Engagement | Ad Variant | As a result of your post, the number of times a user clicked on your ad and then completed your page view event within your post-engagement attribution window. If a user completes your page view event multiple times within 30 minutes, it’s only counted once. Page views used to be called site visits. |
Page views - post view | X Post Conversion Site Visits Post View | Ad Variant | As a result of your post, the number of times a user viewed your ad and then completed your page view event within your post-view attribution window. If a user completes your page view event multiple times within 30 minutes, it's only counted once. Page views used to be called site visits. |
Page view - sale amount | X Post Conversion Site Visits Sale Amount | Ad Variant | Amount of sales resulting from page views. |
not-in-native SiteVisits - Sale Amount - Post Engagement | X Post Conversion Site Visits Sale Amount Engagement | Ad Variant | Breakdown of posts conversion of type Site VisitS by sale amount engagement. |
not-in-native SiteVisits - Sale Amount - Post View | X Post Conversion Site Visits Sale Amount View | Ad Variant | Breakdown of posts conversion of type Site VisitS by sale amount view. |
Page views | X Post Conversion Site Visits total | Ad Variant | As a result of your post, the number of times a user viewed or clicked on your ad and then visited your website within your attribution windows. If a user views or clicks on your ad and visits your website multiple times within 30 minutes, it’s only counted once. |
Media view rate | X Post Media View Rate | Ad Variant | The amount of media views divided by impressions, as a result of your post. |
Media views | X Post Media Views | Ad Variant | As a result of your post, this includes 3 seconds of autoplay (100% in-view) and clicks on the video, Vines or GIFs and images. Clicks on media will also be counted in the “Clicks” column. |
not-in-native Mobile - AchievementsUnlocked - Assisted | X Post Mobile Conversion Achievements Unlocked Assisted | Ad Variant | The number of assisted achievement unlocked post mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Metric | X Post Mobile Conversion Achievements Unlocked Metric | Ad Variant | The total number of achievement unlocked post mobile conversions (website). |
not-in-native Mobile - AchievementsUnlocked - Order Quantity | X Post Mobile Conversion Achievements Unlocked Order Quantity | Ad Variant | Achievements Unlocked at the Mobile Post level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - AchievementsUnlocked - Order Quantity - Post Engagement | X Post Mobile Conversion Achievements Unlocked Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Achievement Unlocked by order quantity. |
not-in-native Mobile - AchievementsUnlocked - Order Quantity - Post View | X Post Mobile Conversion Achievements Unlocked Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Achievement Unlocked by order quantity. |
not-in-native Mobile - AchievementsUnlocked - Post Engagement | X Post Mobile Conversion Achievements Unlocked Post Engagement | Ad Variant | The number of post engagement achievement unlocked post mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Post View | X Post Mobile Conversion Achievements Unlocked Post View | Ad Variant | The number of post view achievement unlocked post mobile conversions. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount | X Post Mobile Conversion Achievements Unlocked Sale Amount | Ad Variant | Achievements Unlocked at the Mobile Post level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount - Post Engagement | X Post Mobile Conversion Achievements Unlocked Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Achievement Unlocked by post engagement within the attribution window and sale amount. |
not-in-native Mobile - AchievementsUnlocked - Sale Amount - Post View | X Post Mobile Conversion Achievements Unlocked Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Achievement Unlocked by sale amount. |
not-in-native Mobile - AchievementsUnlocked - Total | X Post Mobile Conversion Achievements Unlocked total | Ad Variant | The number of total achievement unlocked post mobile conversions. |
not-in-native Mobile - Add To Carts - Assisted | X Post Mobile Conversion Add To Carts Assisted | Ad Variant | The number of assisted add to cart post mobile conversions. |
not-in-native Mobile - Add To Carts - Metric | X Post Mobile Conversion Add To Carts Metric | Ad Variant | The total number of add to cart post mobile conversions (website). |
not-in-native Mobile - Add To Carts - Order Quantity | X Post Mobile Conversion Add To Carts Order Quantity | Ad Variant | Add To Carts at the Mobile Post level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Add To Carts - Order Quantity - Post Engagement | X Post Mobile Conversion Add To Carts Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Add To Cart Events by order quantity engagement. |
not-in-native Mobile - Add To Carts - Order Quantity - Post View | X Post Mobile Conversion Add To Carts Order Quantity View | Ad Variant | Total number of items When a user views your ad and adds an item to their cart within your chosen post view attribution window. |
not-in-native Mobile - Add To Carts - Post Engagement | X Post Mobile Conversion Add To Carts Post Engagement | Ad Variant | The number of post engagement add to cart post mobile conversions. |
not-in-native Mobile - Add To Carts - Post View | X Post Mobile Conversion Add To Carts Post View | Ad Variant | The number of post view add to cart post mobile conversions. |
not-in-native Mobile - Add To Carts - Sale Amount | X Post Mobile Conversion Add To Carts Sale Amount | Ad Variant | Add To Carts at the Mobile Post level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Add To Carts - Sale Amount - Post Engagement | X Post Mobile Conversion Add To Carts Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Add To Cart Events by sale amount engagement. |
not-in-native Mobile - Add To Carts - Sale Amount - Post View | X Post Mobile Conversion Add To Carts Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Add To Cart Events by sale amount. |
not-in-native Mobile - Add To Carts - Total | X Post Mobile Conversion Add To Carts total | Ad Variant | The number of total add to cart post mobile conversions. |
not-in-native Mobile - Add To Wishlists - Assisted | X Post Mobile Conversion Add To Wishlists Assisted | Ad Variant | The number of assisted add to wishlist post mobile conversions. |
not-in-native Mobile - Add To Wishlists - Metric | X Post Mobile Conversion Add To Wishlists Metric | Ad Variant | The total number of add to wishlist post mobile conversions (website). |
not-in-native Mobile - Add To Wishlists - Order Quantity | X Post Mobile Conversion Add To Wishlists Order Quantity | Ad Variant | Add To Wishlists at the Mobile Post level on a Daily basis, measuring Order Quantity. |
not-in-native Mobile - Add To Wishlists - Order Quantity - Post Engagement | X Post Mobile Conversion Add To Wishlists Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Add To Wishlist Events by order quantity and post engagement within the attribution window(API doc as description not present in ads.X.com). |
not-in-native Mobile - Add To Wishlists - Order Quantity - Post View | X Post Mobile Conversion Add To Wishlists Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Add To Wishlist Events by order quantity. |
not-in-native Mobile - Add To Wishlists - Post Engagement | X Post Mobile Conversion Add To Wishlists Post Engagement | Ad Variant | The number of post engagement add to wishlist post mobile conversions. |
not-in-native Mobile - Add To Wishlists - Post View | X Post Mobile Conversion Add To Wishlists Post View | Ad Variant | The number of post view add to wishlist post mobile conversions. |
not-in-native Mobile - Add To Wishlists - Sale Amount | X Post Mobile Conversion Add To Wishlists Sale Amount | Ad Variant | Add To Wishlists at the Mobile Post level on a Daily basis, measuring Sale Amount. |
not-in-native Mobile - Add To Wishlists - Sale Amount - Post Engagement | X Post Mobile Conversion Add To Wishlists Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Add To Wishlist Events by sale amount. |
not-in-native Mobile - Add To Wishlists - Sale Amount - Post View | X Post Mobile Conversion Add To Wishlists Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Add To Wishlist Events by sale amount. |
not-in-native Mobile - Add To Wishlists - Total | X Post Mobile Conversion Add To Wishlists total | Ad Variant | The number of total add to wishlist post mobile conversions. |
not-in-native Mobile - Checkouts Initiateditiated - Assisted | X Post Mobile Conversion Checkouts Initiatied Assisted | Ad Variant | The number of assisted checkout initiated post mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Metric | X Post Mobile Conversion Lifetime Value Spent Credits Metric | Ad Variant | The total number of lifetime value spent credit post mobile conversions (website). |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity | X Post Mobile Conversion Lifetime Value Spent Credits Order Quantity | Ad Variant | Spent Credits at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity - Post Engagement | X Post Mobile Conversion Lifetime Value Spent Credits Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Spent Credit by order quantity. |
not-in-native Mobile - Lifetime ValueSpent Credits - Order Quantity - Post View | X Post Mobile Conversion Lifetime Value Spent Credits Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Spent Credit by order quantity. |
not-in-native Mobile - Lifetime ValueSpent Credits - Post Engagement | X Post Mobile Conversion Lifetime Value Spent Credits Post Engagement | Ad Variant | The number of post engagement lifetime value spent credit post mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Post View | X Post Mobile Conversion Lifetime Value Spent Credits Post View | Ad Variant | The number of post view lifetime value spent credit post mobile conversions. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount | X Post Mobile Conversion Lifetime Value Spent Credits Sale Amount | Ad Variant | Spent Credits at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount - Post Engagement | X Post Mobile Conversion Lifetime Value Spent Credits Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Spent Credit by sale amount. |
not-in-native Mobile - Lifetime ValueSpent Credits - Sale Amount - Post View | X Post Mobile Conversion Lifetime Value Spent Credits Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Spent Credit by sale amount. |
not-in-native Mobile - Lifetime ValueSpent Credits - Total | X Post Mobile Conversion Lifetime Value Spent Credits total | Ad Variant | The number of total lifetime value spent credit post mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Assisted | X Post Mobile Conversion Lifetime Value Tutorials Completed Assisted | Ad Variant | The number of assisted lifetime value tutorial completed post mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Metric | X Post Mobile Conversion Lifetime Value Tutorials Completed Metric | Ad Variant | The total number of lifetime value tutorial completed post mobile conversions (website). |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity | X Post Mobile Conversion Lifetime Value Tutorials Completed Order Quantity | Ad Variant | Tutorials Completed at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity - Post Engagement | X Post Mobile Conversion Lifetime Value Tutorials Completed Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by order quantity. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Order Quantity - Post View | X Post Mobile Conversion Lifetime Value Tutorials Completed Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by order quantity. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Post Engagement | X Post Mobile Conversion Lifetime Value Tutorials Completed Post Engagement | Ad Variant | The number of post engagement lifetime value tutorial completed post mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Post View | X Post Mobile Conversion Lifetime Value Tutorials Completed Post View | Ad Variant | The number of post view lifetime value tutorial completed post mobile conversions. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount | X Post Mobile Conversion Lifetime Value Tutorials Completed Sale Amount | Ad Variant | Tutorials Completed at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount - Post Engagement | X Post Mobile Conversion Lifetime Value Tutorials Completed Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Sale Amount - Post View | X Post Mobile Conversion Lifetime Value Tutorials Completed Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by sale amount. |
not-in-native Mobile - Lifetime ValueTutorials Completed - Total | X Post Mobile Conversion Lifetime Value Tutorials Completed total | Ad Variant | The number of total lifetime value tutorial completed post mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Assisted | X Post Mobile Conversion Lifetime Value Updates Assisted | Ad Variant | The number of assisted lifetime value update post mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Metric | X Post Mobile Conversion Lifetime Value Updates Metric | Ad Variant | The total number of lifetime value update post mobile conversions (website). |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity | X Post Mobile Conversion Lifetime Value Updates Order Quantity | Ad Variant | Updates at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity - Post Engagement | X Post Mobile Conversion Lifetime Value Updates Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Update by order quantity. |
not-in-native Mobile - Lifetime ValueUpdates - Order Quantity - Post View | X Post Mobile Conversion Lifetime Value Updates Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Update by order_quanity. |
not-in-native Mobile - Lifetime ValueUpdates - Post Engagement | X Post Mobile Conversion Lifetime Value Updates Post Engagement | Ad Variant | The number of post engagement lifetime value update post mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Post View | X Post Mobile Conversion Lifetime Value Updates Post View | Ad Variant | The number of post view lifetime value update post mobile conversions. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount | X Post Mobile Conversion Lifetime Value Updates Sale Amount | Ad Variant | Updates at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount - Post Engagement | X Post Mobile Conversion Lifetime Value Updates Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Lifetime ValueUpdates - Sale Amount - Post View | X Post Mobile Conversion Lifetime Value Updates Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Lifetime ValueUpdates - Total | X Post Mobile Conversion Lifetime Value Updates total | Ad Variant | The number of total lifetime value update post mobile conversions. |
not-in-native Mobile - Logins - Assisted | X Post Mobile Conversion Logins Assisted | Ad Variant | Breakdown of mobile conversions of type Login by assisted. |
not-in-native Mobile - Logins - Metric | X Post Mobile Conversion Logins Metric | Ad Variant | Breakdown of mobile conversions of type Login by order quantity (website). |
not-in-native Mobile - Logins - Order Quantity | X Post Mobile Conversion Logins Order Quantity | Ad Variant | Logins at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Logins - Order Quantity - Post Engagement | X Post Mobile Conversion Logins Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Login by post engagement within the attribution window and order quantity. |
not-in-native Mobile - Logins - Order Quantity - Post View | X Post Mobile Conversion Logins Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Login by order quantity. |
not-in-native Mobile - Logins - Post Engagement | X Post Mobile Conversion Logins Post Engagement | Ad Variant | Breakdown of mobile conversions of type Login by post engagement within the attribution window. |
not-in-native Mobile - Logins - Post View | X Post Mobile Conversion Logins Post View | Ad Variant | Breakdown of mobile conversions of type Login by post view within the attribution window. |
not-in-native Mobile - Logins - Sale Amount | X Post Mobile Conversion Logins Sale Amount | Ad Variant | Logins at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Logins - Sale Amount - Post Engagement | X Post Mobile Conversion Logins Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Login by sale amount. |
not-in-native Mobile - Logins - Sale Amount - Post View | X Post Mobile Conversion Logins Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Login by sale amount. |
not-in-native Mobile - Logins - Total | X Post Mobile Conversion Logins total | Ad Variant | Breakdown of mobile conversions of type Login by post view within the attribution window, post engagement within the attribution window, assisted, order quantity, and sale amount. |
not-in-native Mobile - Payment Info Additions - Assisted | X Post Mobile Conversion Payment Info Additions Assisted | Ad Variant | The number of assisted payment info addition post mobile conversions. |
not-in-native Mobile - Payment Info Additions - Metric | X Post Mobile Conversion Payment Info Additions Metric | Ad Variant | The total number of payment info addition post mobile conversions (website). |
not-in-native Mobile - Payment Info Additions - Order Quantity | X Post Mobile Conversion Payment Info Additions Order Quantity | Ad Variant | Payment Info Additions at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Payment Info Additions - Order Quantity - Post Engagement | X Post Mobile Conversion Payment Info Additions Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Payment Info Addition by order quantity. |
not-in-native Mobile - Payment Info Additions - Order Quantity - Post View | X Post Mobile Conversion Payment Info Additions Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Payment Info Addition by post view within the attribution window and order quantity. |
not-in-native Mobile - Payment Info Additions - Post Engagement | X Post Mobile Conversion Payment Info Additions Post Engagement | Ad Variant | The number of post engagement payment info addition post mobile conversions. |
not-in-native Mobile - Payment Info Additions - Post View | X Post Mobile Conversion Payment Info Additions Post View | Ad Variant | The number of post view payment info addition post mobile conversions. |
not-in-native Mobile - Payment Info Additions - Sale Amount | X Post Mobile Conversion Payment Info Additions Sale Amount | Ad Variant | Payment Info Additions at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Payment Info Additions - Sale Amount - Post Engagement | X Post Mobile Conversion Payment Info Additions Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Payment Info Addition. |
not-in-native Mobile - Payment Info Additions - Sale Amount - Post View | X Post Mobile Conversion Payment Info Additions Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Payment Info Addition by sale amount. |
not-in-native Mobile - Payment Info Additions - Total | X Post Mobile Conversion Payment Info Additions total | Ad Variant | The number of total payment info addition post mobile conversions. |
not-in-native Mobile - Purchases - Assisted | X Post Mobile Conversion Purchases Assisted | Ad Variant | Breakdown of mobile posts conversion of type Purchases assisted. |
not-in-native Mobile - Purchases - Metric | X Post Mobile Conversion Purchases Metric | Ad Variant | Breakdown of mobile conversions of type Purchase. |
not-in-native Mobile - Purchases - Order Quantity | X Post Mobile Conversion Purchases Order Quantity | Ad Variant | Purchases at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Purchases - Order Quantity - Post Engagement | X Post Mobile Conversion Purchases Order Quantity Engagement | Ad Variant | Breakdown of mobile posts conversion of type Purchases by order quantity engagement. |
not-in-native Mobile - Purchases - Order Quantity - Post View | X Post Mobile Conversion Purchases Order Quantity View | Ad Variant | Breakdown of mobile posts conversion of type Purchases by order quantity view. |
App purchases - post engagement | X Post Mobile Conversion Purchases Post Engagement | Ad Variant | When a user makes a Purchase within your chosen post engagement attribution window. |
App purchases - post view | X Post Mobile Conversion Purchases Post View | Ad Variant | Number of conversions of type Purchase and the corresponding order quantity. |
not-in-native Mobile - Purchases - Sale Amount | X Post Mobile Conversion Purchases Sale Amount | Ad Variant | Purchases at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Purchases - Sale Amount - Post Engagement | X Post Mobile Conversion Purchases Sale Amount Engagement | Ad Variant | Breakdown of mobile posts conversion of type Purchases by sale amount engagement. |
not-in-native Mobile - Purchases - Sale Amount - Post View | X Post Mobile Conversion Purchases Sale Amount View | Ad Variant | Number of conversions of type Purchase and the corresponding sale amount. |
App purchases | X Post Mobile Conversion Purchases total | Ad Variant | Breakdown of mobile posts conversion of type Purchases total. |
not-in-native Mobile - Rates - Assisted | X Post Mobile Conversion Rates Assisted | Ad Variant | The number of assisted rate post mobile conversions. |
not-in-native Mobile - Rates - Metric | X Post Mobile Conversion Rates Metric | Ad Variant | The total number of rate post mobile conversions (website). |
not-in-native Mobile - Rates - Order Quantity | X Post Mobile Conversion Rates Order Quantity | Ad Variant | Rates at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Rates - Order Quantity - Post Engagement | X Post Mobile Conversion Rates Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Rate by order quantity. |
not-in-native Mobile - Rates - Order Quantity - Post View | X Post Mobile Conversion Rates Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Rate by order quantity. |
not-in-native Mobile - Rates - Post Engagement | X Post Mobile Conversion Rates Post Engagement | Ad Variant | The number of post engagement rate post mobile conversions. |
not-in-native Mobile - Rates - Post View | X Post Mobile Conversion Rates Post View | Ad Variant | The number of post view rate post mobile conversions. |
not-in-native Mobile - Rates - Sale Amount | X Post Mobile Conversion Rates Sale Amount | Ad Variant | Rates at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Rates - Sale Amount - Post Engagement | X Post Mobile Conversion Rates Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Rate by sale amount. |
not-in-native Mobile - Rates - Sale Amount - Post View | X Post Mobile Conversion Rates Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Rate by sale amount. |
not-in-native Mobile - Rates - Total | X Post Mobile Conversion Rates total | Ad Variant | The number of total rate post mobile conversions. |
not-in-native Mobile - ReEngages - Assisted | X Post Mobile Conversion Re Engages Assisted | Ad Variant | The number of assisted re engage post mobile conversions. |
not-in-native Mobile - ReEngages - Metric | X Post Mobile Conversion Re Engages Metric | Ad Variant | The total number of re engage post mobile conversions (website). |
not-in-native Mobile - ReEngages - Order Quantity | X Post Mobile Conversion Re Engages Order Quantity | Ad Variant | Re Engages at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - ReEngages - Order Quantity - Post Engagement | X Post Mobile Conversion Re Engages Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Re-Engage by order quantity. |
not-in-native Mobile - ReEngages - Order Quantity - Post View | X Post Mobile Conversion Re Engages Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Re-Engage by post view within the attribution window and order quantity. |
not-in-native Mobile - ReEngages - Post Engagement | X Post Mobile Conversion Re Engages Post Engagement | Ad Variant | The number of post engagement re engage post mobile conversions. |
not-in-native Mobile - ReEngages - Post View | X Post Mobile Conversion Re Engages Post View | Ad Variant | The number of post view re engage post mobile conversions. |
not-in-native Mobile - ReEngages - Sale Amount | X Post Mobile Conversion Re Engages Sale Amount | Ad Variant | Re Engages at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - ReEngages - Sale Amount - Post Engagement | X Post Mobile Conversion Re Engages Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Re-Engage by sale amount. |
not-in-native Mobile - ReEngages - Sale Amount - Post View | X Post Mobile Conversion Re Engages Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Re-Engage by sale amount. |
not-in-native Mobile - ReEngages - Total | X Post Mobile Conversion Re Engages total | Ad Variant | The number of total re engage post mobile conversions. |
not-in-native Mobile - Reservations - Assisted | X Post Mobile Conversion Reservations Assisted | Ad Variant | The number of assisted Reservation post mobile conversions. |
not-in-native Mobile - Reservations - Metric | X Post Mobile Conversion Reservations Metric | Ad Variant | The total number of Reservation post mobile conversions (website). |
not-in-native Mobile - Reservations - Order Quantity | X Post Mobile Conversion Reservations Order Quantity | Ad Variant | Reservations at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Reservations - Order Quantity - Post Engagement | X Post Mobile Conversion Reservations Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Reservation. |
not-in-native Mobile - Reservations - Order Quantity - Post View | X Post Mobile Conversion Reservations Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Reservation by order quantity. |
not-in-native Mobile - Reservations - Post Engagement | X Post Mobile Conversion Reservations Post Engagement | Ad Variant | The number of post engagement Reservation post mobile conversions. |
not-in-native Mobile - Reservations - Post View | X Post Mobile Conversion Reservations Post View | Ad Variant | The number of post view Reservation post mobile conversions. |
not-in-native Mobile - Reservations - Sale Amount | X Post Mobile Conversion Reservations Sale Amount | Ad Variant | Reservations at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Reservations - Sale Amount - Post Engagement | X Post Mobile Conversion Reservations Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Reservation by post engagement within the attribution window and sale amount. |
not-in-native Mobile - Reservations - Sale Amount - Post View | X Post Mobile Conversion Reservations Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Reservation by sale amount. |
not-in-native Mobile - Reservations - Total | X Post Mobile Conversion Reservations total | Ad Variant | The number of total Reservation post mobile conversions. |
not-in-native Mobile - Searches - Assisted | X Post Mobile Conversion Searches Assisted | Ad Variant | The number of assisted Search post mobile conversions. |
not-in-native Mobile - Searches - Metric | X Post Mobile Conversion Searches Metric | Ad Variant | The total number of Search post mobile conversions (website). |
not-in-native Mobile - Searches - Order Quantity | X Post Mobile Conversion Searches Order Quantity | Ad Variant | Searches at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Searches - Order Quantity - Post Engagement | X Post Mobile Conversion Searches Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Search by order quantity of engagement. |
not-in-native Mobile - Searches - Order Quantity - Post View | X Post Mobile Conversion Searches Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Search by order quantity of view. |
not-in-native Mobile - Searches - Post Engagement | X Post Mobile Conversion Searches Post Engagement | Ad Variant | The number of post engagement Search post mobile conversions. |
not-in-native Mobile - Searches - Post View | X Post Mobile Conversion Searches Post View | Ad Variant | The number of post view Search post mobile conversions. |
not-in-native Mobile - Searches - Sale Amount | X Post Mobile Conversion Searches Sale Amount | Ad Variant | Searches at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Searches - Sale Amount - Post Engagement | X Post Mobile Conversion Searches Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Search by sale amount of engagement. |
not-in-native Mobile - Searches - Sale Amount - Post View | X Post Mobile Conversion Searches Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Search by post view within the attribution window and sale amount. |
not-in-native Mobile - Searches - Total | X Post Mobile Conversion Searches total | Ad Variant | The number of total Search post mobile conversions. |
not-in-native Mobile - Shares - Assisted | X Post Mobile Conversion Shares Assisted | Ad Variant | The number of assisted share post mobile conversions. |
not-in-native Mobile - Shares - Metric | X Post Mobile Conversion Shares Metric | Ad Variant | The total number of share post mobile conversions (website). |
not-in-native Mobile - Shares - Order Quantity | X Post Mobile Conversion Shares Order Quantity | Ad Variant | Shares at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Shares - Order Quantity - Post Engagement | X Post Mobile Conversion Shares Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Share by order quantity. |
not-in-native Mobile - Shares - Order Quantity - Post View | X Post Mobile Conversion Shares Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Share by order quantity. |
not-in-native Mobile - Shares - Post Engagement | X Post Mobile Conversion Shares Post Engagement | Ad Variant | The number of post engagement share post mobile conversions. |
not-in-native Mobile - Shares - Post View | X Post Mobile Conversion Shares Post View | Ad Variant | The number of post view share post mobile conversions. |
not-in-native Mobile - Shares - Sale Amount | X Post Mobile Conversion Shares Sale Amount | Ad Variant | Shares at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Shares - Sale Amount - Post Engagement | X Post Mobile Conversion Shares Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Share by sale amount. |
not-in-native Mobile - Shares - Sale Amount - Post View | X Post Mobile Conversion Shares Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Share by sale amount. |
not-in-native Mobile - Shares - Total | X Post Mobile Conversion Shares total | Ad Variant | The number of total share post mobile conversions. |
not-in-native Mobile - SignUps - Assisted | X Post Mobile Conversion Signups Assisted | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS assisted. |
not-in-native Mobile - SignUps - Metric | X Post Mobile Conversion Signups Metric | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by metric (website). |
not-in-native Mobile - SignUps - Order Quantity | X Post Mobile Conversion Signups Order Quantity | Ad Variant | Sign Ups at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - SignUps - Order Quantity - Post Engagement | X Post Mobile Conversion Signups Order Quantity Engagement | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by order quantity engagement. |
not-in-native Mobile - SignUps - Order Quantity - Post View | X Post Mobile Conversion Signups Order Quantity View | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by order quantity view. |
not-in-native Mobile - SignUps - Post Engagement | X Post Mobile Conversion Signups Post Engagement | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by post engagement. |
not-in-native Mobile - SignUps - Post View | X Post Mobile Conversion Signups Post View | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by post view. |
not-in-native Mobile - SignUps - Sale Amount | X Post Mobile Conversion Signups Sale Amount | Ad Variant | Sign Ups at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - SignUps - Sale Amount - Post Engagement | X Post Mobile Conversion Signups Sale Amount Engagement | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by sale amount engagement. |
not-in-native Mobile - SignUps - Sale Amount - Post View | X Post Mobile Conversion Signups Sale Amount View | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS by sale amount view. |
App leads | X Post Mobile Conversion Signups total | Ad Variant | Breakdown of mobile posts conversion of type SIGNUPS total. |
not-in-native Mobile - SiteVisits - Assisted | X Post Mobile Conversion SiteVisits Assisted | Ad Variant | Breakdown of mobile posts conversion of type Site Visit assisted. |
not-in-native Mobile - SiteVisits - Metric | X Post Mobile Conversion SiteVisits Metric | Ad Variant | Breakdown of mobile posts conversion of type Site Visit metric (website). |
not-in-native Mobile - SiteVisits - Order Quantity | X Post Mobile Conversion SiteVisits Order Quantity | Ad Variant | Site Visits at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - SiteVisits - Order Quantity - Post Engagement | X Post Mobile Conversion SiteVisits Order Quantity Engagement | Ad Variant | Breakdown of mobile posts conversion of type Site Visit by order quantity engagement. |
not-in-native Mobile - SiteVisits - Order Quantity - Post View | X Post Mobile Conversion SiteVisits Order Quantity View | Ad Variant | Breakdown of mobile posts conversion of type Site Visit by order quantity view. |
not-in-native Mobile - SiteVisits - Post Engagement | X Post Mobile Conversion SiteVisits Post Engagement | Ad Variant | Breakdown of mobile conversions of type Content View by post engagement within the attribution window. |
not-in-native Mobile - SiteVisits - Post View | X Post Mobile Conversion SiteVisits Post View | Ad Variant | Breakdown of mobile posts conversion of type Site Visit by post view. |
not-in-native Mobile - SiteVisits - Sale Amount | X Post Mobile Conversion SiteVisits Sale Amount | Ad Variant | Site Visits at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - SiteVisits - Sale Amount - Post Engagement | X Post Mobile Conversion SiteVisits Sale Amount Engagement | Ad Variant | Breakdown of mobile posts conversion of type Site Visit by sale amount engagement. |
not-in-native Mobile - SiteVisits - Sale Amount - Post View | X Post Mobile Conversion SiteVisits Sale Amount View | Ad Variant | Number of conversions of type Site Visit and the corresponding sale amount. |
not-in-native Mobile - SiteVisits - Total | X Post Mobile Conversion SiteVisits total | Ad Variant | Breakdown of mobile posts conversion of type Site Visit total. |
not-in-native Mobile - Spent Credits - Assisted | X Post Mobile Conversion Spent Credits Assisted | Ad Variant | The number of assisted spent credit post mobile conversions. |
not-in-native Mobile - Spent Credits - Metric | X Post Mobile Conversion Spent Credits Metric | Ad Variant | The total number of spent credit post mobile conversions (website). |
not-in-native Mobile - Spent Credits - Order Quantity | X Post Mobile Conversion Spent Credits Order Quantity | Ad Variant | Spent Credits at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Spent Credits - Order Quantity - Post Engagement | X Post Mobile Conversion Spent Credits Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Spent Credit by order quantity. |
not-in-native Mobile - Spent Credits - Order Quantity - Post View | X Post Mobile Conversion Spent Credits Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Spent Credit by post view within the attribution window. |
not-in-native Mobile - Spent Credits - Post Engagement | X Post Mobile Conversion Spent Credits Post Engagement | Ad Variant | The number of post engagement spent credit post mobile conversions. |
not-in-native Mobile - Spent Credits - Post View | X Post Mobile Conversion Spent Credits Post View | Ad Variant | The number of post view spent credit post mobile conversions. |
not-in-native Mobile - Spent Credits - Sale Amount | X Post Mobile Conversion Spent Credits Sale Amount | Ad Variant | Spent Credits at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Spent Credits - Sale Amount - Post Engagement | X Post Mobile Conversion Spent Credits Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Spent Credit by sale amount_engagement. |
not-in-native Mobile - Spent Credits - Sale Amount - Post View | X Post Mobile Conversion Spent Credits Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Spent Credit by post view within the attribution window and sale amount. |
not-in-native Mobile - Spent Credits - Total | X Post Mobile Conversion Spent Credits total | Ad Variant | The number of total spent credit post mobile conversions. |
not-in-native Mobile - Tutorials Completed - Assisted | X Post Mobile Conversion Tutorials Completed Assisted | Ad Variant | The number of assisted tutorial completed post mobile conversions. |
not-in-native Mobile - Tutorials Completed - Metric | X Post Mobile Conversion Tutorials Completed Metric | Ad Variant | The total number of tutorial completed post mobile conversions (website). |
not-in-native Mobile - Tutorials Completed - Order Quantity | X Post Mobile Conversion Tutorials Completed Order Quantity | Ad Variant | Tutorials Completed at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Tutorials Completed - Order Quantity - Post Engagement | X Post Mobile Conversion Tutorials Completed Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by order quantity. |
not-in-native Mobile - Tutorials Completed - Order Quantity - Post View | X Post Mobile Conversion Tutorials Completed Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by order quantity. |
not-in-native Mobile - Tutorials Completed - Post Engagement | X Post Mobile Conversion Tutorials Completed Post Engagement | Ad Variant | The number of post engagement tutorial completed post mobile conversions. |
not-in-native Mobile - Tutorials Completed - Post View | X Post Mobile Conversion Tutorials Completed Post View | Ad Variant | The number of post view tutorial completed post mobile conversions. |
not-in-native Mobile - Tutorials Completed - Sale Amount | X Post Mobile Conversion Tutorials Completed Sale Amount | Ad Variant | Tutorials Completed at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Tutorials Completed - Sale Amount - Post Engagement | X Post Mobile Conversion Tutorials Completed Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by sale amount. |
not-in-native Mobile - Tutorials Completed - Sale Amount - Post View | X Post Mobile Conversion Tutorials Completed Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Tutorial Completed by post view within the attribution window and sale amount. |
not-in-native Mobile - Tutorials Completed - Total | X Post Mobile Conversion Tutorials Completed total | Ad Variant | The number of total tutorial completed post mobile conversions. |
not-in-native Mobile - Updates - Assisted | X Post Mobile Conversion Updates Assisted | Ad Variant | The number of assisted update post mobile conversions. |
not-in-native Mobile - Updates - Metric | X Post Mobile Conversion Updates Metric | Ad Variant | The total number of update post mobile conversions (website). |
not-in-native Mobile - Updates - Order Quantity | X Post Mobile Conversion Updates Order Quantity | Ad Variant | Updates at the Mobile Post level on a Lifetime basis, measuring Order Quantity. |
not-in-native Mobile - Updates - Order Quantity - Post Engagement | X Post Mobile Conversion Updates Order Quantity Engagement | Ad Variant | Breakdown of mobile conversions of type Update by order quantity. |
not-in-native Mobile - Updates - Order Quantity - Post View | X Post Mobile Conversion Updates Order Quantity View | Ad Variant | Breakdown of mobile conversions of type Update by post view within the attribution window and order quantity. |
not-in-native Mobile - Updates - Post Engagement | X Post Mobile Conversion Updates Post Engagement | Ad Variant | The number of post engagement update post mobile conversions. |
not-in-native Mobile - Updates - Post View | X Post Mobile Conversion Updates Post View | Ad Variant | The number of post view update post mobile conversions. |
not-in-native Mobile - Updates - Sale Amount | X Post Mobile Conversion Updates Sale Amount | Ad Variant | Updates at the Mobile Post level on a Lifetime basis, measuring Sale Amount. |
not-in-native Mobile - Updates - Sale Amount - Post Engagement | X Post Mobile Conversion Updates Sale Amount Engagement | Ad Variant | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Updates - Sale Amount - Post View | X Post Mobile Conversion Updates Sale Amount View | Ad Variant | Breakdown of mobile conversions of type Update by sale amount. |
not-in-native Mobile - Updates - Total | X Post Mobile Conversion Updates total | Ad Variant | The number of total update post mobile conversions. |
(Organic Metrics, different endpoint) | X Post Organic Carousel Swipes | Ad Variant | The amount of swipes on a Promoted Tweet Carousel Ad through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Engagement Rate | Ad Variant | The percentage of people who saw a post that reacted to, shared, clicked or commented on it through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Follows | Ad Variant | Total number of follows from a post through unpaid distribution. |
(Organic Metrics, different endpoint) | X Post Organic Likes | Ad Variant | Total number of likes on a post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Qualified Impressions | Ad Variant | Impressions in which the post was 100% in view of the user through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Retweets | Ad Variant | Total number of retweets from a post through unpaid distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video 3s/100% Views | Ad Variant | Total number of video views based on a view of 100% in-view on a user\'s device and watched for at least 3 seconds through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video CTA Clicks | Ad Variant | Total number of video CTA clicks as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Content Starts | Ad Variant | Total number of video content starts as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Total Views | Ad Variant | Total number of video views as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Views 100% | Ad Variant | Total number of videos viewed until 100% completion as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Views 25% | Ad Variant | Total number of videos viewed until 25% completion as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Views 50% | Ad Variant | Total number of videos viewed until 50% completion as a result of your post through unpaid post distribution. |
(Organic Metrics, different endpoint) | X Post Organic Video Views 6S | Ad Variant | Views for 6s videos at the Standard Post level on a Lifetime basis, measuring Total Volume. |
(Organic Metrics, different endpoint) | X Post Organic Video Views 75% | Ad Variant | Total number of videos viewed until 75% completion as a result of your post through unpaid post distribution. |
not-in-native Spent with margin (AUD) | X Post Spent (AUD) | Ad Variant | Amount spent on X Post in Australian Dollar. |
not-in-native Spent with margin (CAD) | X Post Spent (CAD) | Ad Variant | Spent of the posts in Canadian Dollar. |
not-in-native Spent with margin (CHF) | X Post Spent (CHF) | Ad Variant | X Post spent in Swiss Franc currency. |
not-in-native Spent with margin (CNY) | X Post Spent (CNY) | Ad Variant | X Post spent in Chinese Yuan currency. |
not-in-native Spent with margin (CZK) | X Post Spent (CZK) | Ad Variant | Spent so far in Czech Republic Koruna. |
not-in-native Spent with margin (DKK) | X Post Spent (DKK) | Ad Variant | X Post spent in danish krone currency. |
not-in-native Spent with margin (EUR) | X Post Spent (EUR) | Ad Variant | X Post spent in Euro currency. |
not-in-native Spent with margin (GBP) | X Post Spent (GBP) | Ad Variant | X Post spent in British Pound currency. |
not-in-native Spent with margin (INR) | X Post Spent (INR) | Ad Variant | X Post spent in Indian Rupee currency. |
not-in-native Spent with margin (JPY) | X Post Spent (JPY) | Ad Variant | X Post spent in Japanese Yen. |
not-in-native Spent with margin (NOK) | X Post Spent (NOK) | Ad Variant | X Post spent in Norwegian Krone currency. |
not-in-native Spent with margin (NZD) | X Post Spent (NZD) | Ad Variant | The total amount you\'ve spent so far in NewZealand Dollar. |
not-in-native Spent with margin (PLN) | X Post Spent (PLN) | Ad Variant | X Post spent in Polish Zloty currency. |
not-in-native Spent with margin (RUB) | X Post Spent (RUB) | Ad Variant | X Post spent in Russian Ruble currency. |
not-in-native Spent with margin (SEK) | X Post Spent (SEK) | Ad Variant | X Post spent in Swedish Krona currency. |
not-in-native Spent with margin (TRY) | X Post Spent (TRY) | Ad Variant | X Post spent in Turkish Lira currency. |
not-in-native Spent with margin (USD) | X Post Spent (USD) | Ad Variant | X Post spent in US Dollars currency. |
3s/100% video views | X Post Video 3s/100% Views (In-stream views for Pre-roll) | Ad Variant | Total number of video views based on a view of 100% in-view on a user\'s device and watched for at least 3 seconds as a result of your post. |
6s video views | X Post Video 6s Views (In-stream views for Pre-roll) | Ad Variant | For your post, a "6s video view" is when your video is watched at 50% view for 6 seconds or more, or when a user expands or unmutes your video. |
Video call to action | X Post Video CTA Clicks | Ad Variant | Total number of video CTA clicks as a result of your post. |
Video starts | X Post Video Content Starts (In-stream views for Pre-roll) | Ad Variant | Total number of video content starts as a result of your post. |
Results | X Total Results for Objective(Post) | Ad Variant | The number of actions that fulfill your campaign objective, e.g. views in a promoted video views campaign. |
(Organic Metrics, different endpoint) | X Post Organic Video Mrc Views (Deprecated) | Ad Variant | This metric/dimension is deprecated by channel/Sprinklr and the data would be available till the last date metric was active. |
15s video views | X Post Video 15s Views | Ad Variant | These ad views only count when your video is watched for either 15 seconds or 95% of the total duration. |