Ad Comment Moderation Overview
Updated
Automate comment moderation and management workflow to analyze conversations proactively, trigger timely responses and eliminate unwanted comments.
Ads on Social Media bring in different types of comments from various people, and Sprinklr can help you see the comments across multiple channels and Paid Initiatives in one view for easier moderation. This article discusses what types of comments can be pulled into Sprinklr, how you can use Engagement and Reporting Dashboards to view comments and monitor real-time user conversations.
In Sprinklr, you can set up rules to automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives causing a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately.
In this article, we will discuss how you can leverage Ads Comment Moderation in Sprinklr.
Value Proposition
Problem | Solution |
Difficulty in getting insights on sentiment analysis of people's reviews and comments. | Get insights on content and sentiment analysis of the comments and take immediate action using the standard comment analysis dashboard. |
Identifying and moderating negative comments on different channels. | Moderate comments from all channels easily using Sprinklr’s Engagement dashboards. Automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives that have become a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately. |
Difficulty in optimizing advertisements for different audience groups for better engagement and conversions. | Focus optimization on advertisements resonating with your audience; stop optimizing ads with high volumes of negative comments; automatically engage with customers saying great things about your brand as a result of your ads. |
Difficulty in accessing holistic reports across Paid, Owned, and Earned data. | View holistic Reporting across Paid, Owned, and Earned data and access metrics like comment volume and sentiment in real-time, and leverage those metrics to optimize Paid Initiatives. |
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Which types of Comments can be pulled into Sprinklr?
The table below provides you with information about the types of comments that can be fetched and if it requires Sprinklr’s advertising module to be enabled:
Post Type | Sprinklr Support | Requires Sprinklr Ads |
Organic | Yes | No |
Boosted | Yes | No |
Dark Sponsored | Yes | No |
Organic | Yes | No |
Boosted | Yes | Organic : No Paid : Yes [Requires FB Ad Account] |
Dark Sponsored | Yes | Yes [through FB Ad Account] |
Organic | Yes | No |
Boosted | Yes | No |
Dark Sponsored | Yes | Yes |
Organic | Yes | No |
Sponsored | Yes | No |
Dark Sponsored | Yes | Yes |
Organic | Yes | No |
Promoted | Yes | No |
Dark Pin | No | No |
TikTok | ||
Organic | Yes | No |
Boosted | Yes | No |
Dark Sponsored | Yes | Yes |
Note that Comment Moderation is not supported for Snapchat or Line.
Where can the Comments be seen?
There are two places to view the comments themselves - Reporting Dashboards and Engagement Dashboards