Ad Comment Moderation Overview

Updated 

2 hours ago

Automate comment moderation and management workflow to analyze conversations proactively, trigger timely responses and eliminate unwanted comments.

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Ads on Social Media bring in different types of comments from various people, and Sprinklr can help you see the comments across multiple channels and Paid Initiatives in one view for easier moderation. This article discusses what types of comments can be pulled into Sprinklr, how you can use Engagement and Reporting Dashboards to view comments and monitor real-time user conversations.

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In Sprinklr, you can set up rules to automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives causing a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately.

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In this article, we will discuss how you can leverage Ads Comment Moderation in Sprinklr.

Value Proposition

Problem

Solution

Difficulty in getting insights on sentiment analysis of people's reviews and comments.

Get insights on content and sentiment analysis of the comments and take immediate action using the standard comment analysis dashboard.

Identifying and moderating negative comments on different channels.

Moderate comments from all channels easily using Sprinklr’s Engagement dashboards. Automatically detect negative or positive comments, delegate them to the right team or agency to address, hide comments with specific keywords, or alert users to pause Paid Initiatives that have become a problem. You can also moderate ad comments on dark and organic posts in a consolidated dashboard and take action immediately.

Difficulty in optimizing advertisements for different audience groups for better engagement and conversions.

Focus optimization on advertisements resonating with your audience; stop optimizing ads with high volumes of negative comments; automatically engage with customers saying great things about your brand as a result of your ads.

Difficulty in accessing holistic reports across Paid, Owned, and Earned data.

View holistic Reporting across Paid, Owned, and Earned data and access metrics like comment volume and sentiment in real-time, and leverage those metrics to optimize Paid Initiatives.​

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Note:

  • This capability is available for users with Full Ads License.

  • This capability is available for Ads Reporting only customers.

  • Users can also purchase Ad Comment Moderation as a standalone module.

  • The Ad Comment Moderation SKU is the minimal required product required to be able to moderate ad comments.

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Which types of Comments can be pulled into Sprinklr?

The table below provides you with information about the types of comments that can be fetched and if it requires Sprinklr’s advertising module to be enabled:

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Post Type

Sprinklr Support

Requires Sprinklr Ads

Facebook

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

No

Instagram

Organic

Yes

No

Boosted

Yes

Organic : No

Paid : Yes [Requires FB Ad Account]

Dark Sponsored

Yes

Yes [through FB Ad Account]

Twitter

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

Yes

LinkedIn

Organic

Yes

No

Sponsored

Yes

No

Dark Sponsored

Yes

Yes

Pinterest

Organic

Yes

No

Promoted

Yes

No

Dark Pin

No

No

TikTok

Organic

Yes

No

Boosted

Yes

No

Dark Sponsored

Yes

Yes

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Note that Comment Moderation is not supported for Snapchat or Line.​

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  • Comments on Facebook Dynamic and Placement Asset Customization Ads will be fetched into Sprinklr but cannot be identified as Paid due to the lack of Post ID.

  • Facebook creates posts concerning each possible combination of dynamic fields that you have filled in while creating Dynamic Creative Ads. Though created because of the original dynamic creative, these posts have no connection with the original dynamic creative post at the API level and work independently from the original post. These posts will thus always show as Auto-Imported since we have no way to know if these are related to some dynamic creative and are saved in Sprinklr through the normal post-import flow.

  • It is not possible to identify the Paid Initiative - a particular comment is coming from since comments are tied to Posts, which can be used in multiple Paid Initiatives. If you have any rules to tag the posts and their comments based on the ad association, it will not work.

  • ​Rules can be set up that transfer Ad Variant Custom Fields to the Inbound Message for further filtering of Ad Comments.

  • Snapchat does not have the concept of Posts, and hence no comments are grabbed into Sprinklr.

  • Differentiating Dark and Organic Comments - You can Tag them with Paid Status differentiating them between Paid and Organic through our Paid Status Rule

    Sample Ads Partners where this was verified and is using it :- Jaguar Land Rover

  • Identification which comment belong to which Ad in case of PAC  - Mapping of these individual comments back to the Ad and associated Custom Fields on these is something not feasible as it is not feasible due to API Limitation which is already raised to Facebook.

  • Paid detection rule works for PAC posts as well.

  • Paid detection rule does not work for DPA ads.

Where can the Comments be seen?

There are two places to view the comments themselves - Reporting Dashboards and Engagement Dashboards

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Reporting within Analyze.

  2. Either create a new Dashboard, or add a Widget to an existing Dashboard

  3. When adding the new Widget, select Inbound Analytics as the Data Source.

  4. Select the dimension Inbound Message to see the comments themselves

  5. Add dimensions such as Paid Initiative, Ad Set, Ad Variant and Outbound Post to see where ad the comment was made

  6. Add a metric, such as Comment Count, then save the widget

  7. You can also refer to our Standard Ads Comment Moderation and Analysis Dashboard (see [here]).

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Engagement Dashboards are one of the tools that agents can use when replying to customers, can can be set up in various ways. Please see [this article] for more information. Below is an example of how this can appear in the platform:

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Frequently asked questions

Facebook - Yes

Instagram - No

Dynamic Ads - Yes

Non-Dynamic Ads - No.

Dynamic Ads & Ads using PAC, LAC, LocAC - Yes.

No. The Facebook dark post and comments are grabbed by the Facebook Page and there is no requirement to add your Facebook Ad Account in Sprinklr.

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