Ads Macros Overview

Updated 

2 months ago

Macros in Sprinklr Marketing (Ads) are sets of instructions that automate repetitive tasks, allowing you to make multiple changes to entities such as campaigns, ad groups, and keywords, all at once. By using Macros, you can save time and ensure consistency in your advertising efforts.

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In this article, we will explore how Macros can revolutionize your approach to digital marketing management.

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Note: Users having the Macro Action Only permission will have certain restrictions on using Ads Macros. 

To learn more, see Roles and Permissions .

Use Cases of Macros

​user​

Manager

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Practitioner

  • Quickly make bulk edits to your Campaign, Ad Set, or Ad by using Find & Replace.

  • Check any overspending and handle multiple adjustments by easily updating multiple bidding and budgets by percentage or incremental values.

  • Define the Macro Action Only role permission within Ads Manager roles to restrict users to only the application of macros even if s/he has all edit permissions in Ads Manager.

  • Increase your efficiency by saving your most commonly used optimizations and implementing them with just a click of a button.

  • Easily update custom fields that need revision for all your ads, ad sets, and campaigns.

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