Introduction 

The Smart Bulb Icon evaluates certain criteria at the backend to identify potential entities for the application of Smart Bidding or Smart Budget Application or both. 

Methodology 

The bulb icon is supposed to identify entities as per various evaluation rules and make recommendations for the following channels and objectives: 

With recent updates incorporated in it, it is no longer going to recommend “Down” funnel objectives for Facebook/InstagrAM and no Objectives for TikTok, which are: 

Configuration 
1. From the launchpad, click on Ads Manager. 

2. In the Upper right corner identify the bulb icon. Click on it to filter out your potential entities which Sprinklr deems fit for application of SB/SBA. 
 

3. The system will auto apply filter for “Smart Bidding”, “Smart Budget”, “Smart Bidding with Target CPA” & “Smart Budget with 3rd Party Metrics” 

4. Identify your respective entities and apply the desired optimisations using Strategy Groups. To learn more about how to configure a Smart Bidding or Smart Budget, view Setting Up Smart Bidding or Setting up Smart Budget  

Impact 

For all the remaining objectives, the algorithm and Smart Bidding will continue to function seamlessly without any changes. The adjustments discussed earlier will only apply to specific objectives while leaving the rest unaffected. Smart Bidding will continue to operate optimally and efficiently to achieve the desired outcomes for those objectives. 

Business Value 

With the new Bulb icon, users can easily spot potential entities for optimizations, saving time and effort on manual analysis. This business add-on streamlines decision-making and tries to improve the overall performance of Paid Initiatives. 

Key Takeaways 

• Evaluation & Application of SBA is unaffected.

• Smart Bidding will not recommend only “Down” funnel objectives for Facebook/Instagram. 

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