Apple messages for business is a service that allows your brand to directly interact with your customer base using the Messaging app. Brands can provide a rich, encrypted, verified and delightful experience to the customers. Customers can perform a variety of activities all over the Messaging app like:

1. Raise product issues

2. Make purchases

3. Book appointments

Sprinklr acts as a MSP (Messaging Service Provider) for the brands enabling them to set up and run Apple Messages for Business seamlessly. We have worked with hundreds of brands and realized the immense potential of Messages for Business in enhancing customer experience.

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Benefits of Apple Messages for Business:

1. Wide reach of Messaging App: One of the major benefits of Apple Messages for Business is its wide reach through the Messaging app. With over 1.8 billion devices running iOS 15+ and around 90% of recent iPhones using this operating system, brands have a massive opportunity to engage with a large customer base and offer true value to them over this channel.

2. Customer proximity: It provides a chance to stay in close contact with the customers by offering multiple entry points to them to start a conversation with the brand.

3. Secure and rich experience: Apple's strictly enforced Brand verification policy helps businesses build customer trust, making it easier to establish and maintain a strong relationship with them. The interactive messaging features of AMB enable customers to interact in dynamic and visual ways, resulting in a secure and rich experience that drives higher customer satisfaction.

Eligibility check of Messages for Business:

​To qualify for a Messages for Business account, businesses must have an asynchronous messaging platform staffed by live agents during business hours. The business must also use an Apple-approved MSP and be willing and capable of offering comparable service to their customers over Messages for Business that they currently provide over their telephone support line.

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In conclusion, Apple Messages for Business is a powerful tool that businesses can use to interact with their customers and offer them a secure and delightful experience. By partnering with an Apple-approved MSP like Sprinklr, businesses can set up and run this service seamlessly and unlock its full potential in enhancing customer experience.