Term
Description
Name
Enter a unique name for your Naming Convention type.
Name Convention Type
Select from Ad Entity and DCM.
Name Convention Type: Ad Entity
Channel
Select from the listed options.
Note:
For the reporting-only channels, i.e. Google and Google DV 360, you can only leverage reverse naming convention to tag custom fields for a holistic reporting experience.
These Naming Conventions will not be available for selection in Ads Composer or Manager.
Campaign
Select parameter(s) from the drop-down list. Note that the options available may vary by channel.
Budget Name
Sprinklr Campaign
Sprinklr Sub-Campaign
Paid Initiative Channel ID
Note
For Ads in the Draft state, since no Channel ID will be present, Sprinklr will add the <Unpublished Paid Initiative> placeholder to the name.
Once the status changes to ACTIVE from DRAFT, the naming convention will be updated with the Channel ID.
Sprinklr Paid Initiative ID
Strategy Group Name
Objective
Start Date
Start Date UK format
Start Date Day (DD)
Start Date Month (MM)
Start Date Year (YY)
Start Date Year (YYYY)
End Date
End Date UK format
End Date Day (DD)
End Date Month (MM)
End Date Year (YY)
End Date Year (YYYY)
Social Page (as on Channel)
Social Page (as in Sprinklr)
Workspace
User Input
Cloned PI Name
DCM Campaign Id
DCM Campaign Name
Custom Properties
Multi Value Separator
Enter a special character, which is used as a separator between the chosen options.
For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Ad Set
Select parameter(s) from the drop-down list. Note that the options available may vary by channel.
Ad
Select parameter(s) from the drop-down list. Note that the options available may vary by channel.
Multi Value Separator
Enter a special character, which is used as a separator between the chosen options.
For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Name Convention Type: Audience
Channel
Select from the listed options.
Select parameter(s) from the drop-down list. Note that the options available may vary by channel.
Note: If you are using Audience Group parameters in your Audience Naming Convention, then the order of values in your audience naming convention will follow the order in which you select your Audience Group.
For example, if you have selected one Custom Audience Group (inclusion) and one Custom Audience Group (exclusion) in your target audience; if the exclusion group was selected first, then it will be picked up first in your naming convention.
Enter a special character, which is used as a separator between the chosen options.
For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Name Convention Type: Creative
Channel
Select from the listed options.
Select parameter(s) from the drop-down list:
Enter a special character, which is used as a separator between the chosen options.
For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Name Convention Type: DCM
Channel
Select from the listed options.
Select parameter(s) from the drop-down list:
Multi Value Separator
Enter a special character, which is used as a separator between the chosen options. For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Select parameter(s) from the drop-down list:
Click to view a list of the available parameters.
Sprinklr Campaign
Paid Initiative Start Date Day (DD)
Paid Initiative Start Date Month (MM)
Paid Initiative Start Date Year (YY)
Paid Initiative Start Date Year (YYYY)
Paid Initiative End Date Day (DD)
Paid Initiative End Date Month (MM)
Paid Initiative End Date Year (YY)
Paid Initiative End Date Year (YYYY)
User Input
DCM Placement External ID
DCM Paid Initiative Partner Custom Properties
DCM Ad Set Partner Custom Properties
DCM Ad Partner Custom Properties
Multi Value Separator
Enter a special character, which is used as a separator between the chosen options.
For example, India & USA & UK, where & is mentioned as the separator.
Maximum Name Length
Enter the maximum character length allowed for the entity types.
Select parameter(s) from the drop-down list:
Select parameter(s) from the drop-down list: