Smart Budget Strategy Group Behaviour By Channel
Updated
Smart Budget is available for Facebook, Pinterest, LinkedIn, Twitter, Snapchat, TikTok, Reddit, Google Ads and LINE. The behavior of Smart Budget differs for different channels.
How does the behavior differ for various channels?
A broader principle in Smart Budget will get availed on the level where the budget type is set in a given channel. For example, Facebook at the Ad Set level and Twitter at the Campaign level.
Below, we will break down the behavior across channels when Smart Budget is applied to specific ad entities.
Channel | Distribution Level | Budget Types |
Facebook | Campaign/Ad Set | Campaign/Ad Set Daily and Lifetime Budgets |
Twitter | Campaign | Campaign Daily Budget Only |
Pinterest | Ad Set | Ad Set Daily and Lifetime Budgets |
LinkedIn | Ad Set | Ad Set Daily and Lifetime Budgets |
Snapchat | Ad Set | Ad Set Daily and Lifetime Budgets |
LINE | Ad Set | Daily Budgets |
TikTok | Ad Set | Ad Set Daily and Lifetime Budgets |