Monitor your campaign performances closely, mitigate risks by getting insights about any negative sentiments on your posts and optimize your campaigns for better performance.

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Social networks are the most influential medium for finding inspiration for purchases. What other people say about a business or product can highly affect the potential customers it attracts. Negative reviews stop 40% of buyers from wanting to use a business. Ad Comment Moderation can help you avoid this.

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You can monitor your campaign performances closely and mitigate risks when a post receives too much negative sentiment using the Paid Rule Engine. This will allow you to optimize Paid Initiatives based on the sentiment of ad comments to reduce media waste and generate alerts when the positive, negative, or neutral sentiment count hits a specified threshold.

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To Configure Rules using Comment Sentiment

1. On the Rule Builder window, click the  icon and select Add Condition. Start configuring your rule by setting the condition under Conditions Applies To 'Properties of the Ad Variants' and select one of the following options:

2. Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Manage Rules under Optimize. 

3. In the top-right corner of the Rule Engine window, click Create New Rule.

4. On the New Rule window, enter a Name and Description for your rule.

5. Select Customer from the Rule Scope drop-down menu and Paid from the Context drop-down menu.

6. Enter the other details as required and click Next in the bottom-right corner.

7. On the Rule Builder window, click the  icon and select Add Condition. Start configuring your rule by setting the condition under Conditions Applies To 'Properties of the Ad Variants' and select one of the following options:

   • Ad Variant Positive Comments - To track the positive sentiment of a comment.

   • Ad Variant Negative Comments - To track the negative sentiment of a comment.

   • Ad Variant Neutral Comments - To track the comments having a neutral sentiment. 

8. Set a threshold value in the Select Values field based on which the rule action will be triggered.

9. Click Save at the bottom right corner.

10. On the Rule Builder window, click the  icon and select Add Action. Set the desired actions to pause/stop the ad or send a notification alert based on the condition. For more information, see Paid Rule Actions — Descriptions.

11. Click Save in the bottom right corner.